浅议高职生素质教育体系的构建

高职院校实施素质教育是社会发展的必然,依据高职生身心发展特点,应从思想政治素质教育、身心素质教育、丈化素质教育、技能素质教育和创新(创业)素质教育等方面,构建高职生素质教育体系.     

素质教育在高校体育教学中的实施

高校体育教育本身就有健体、育德、增智、培能等作用,它作为高等教育的重要组成部分,在教学中贯彻素质教育的理念,对于实现高等教育的整体目标,全面推进素质教育都有着非常重要的意义。通过对高校体育教学在实施素质教育过程中遇到的问题进行深入探讨,提出高校体育教学改革的措施,以期能更好在高校体育教学中贯彻素质教育。     

浅析课程设置在高校素质教育中的重要性

高校是我国现代化建设的一个人才库。高校的素质教育要求对学生进行通识教育,而进行通识教育需要有相应的课程设置。高校的课程设置决定了素质教育在高等教育中能否真正的贯彻实施。本文针对高校课程设置中存在的问题来分析和阐释课程改革的对策及建议。     

论加强人文素质教育与高校校园文化建设

我国正处在改革发展的关键阶段,高等教育面临着多方面的挑战。深化高校教育体制改革,全面提高教育质量,必须科学地认识人文素质教育在高校校园文化建设中的价值定位和功能作用。     

大学生素质教育培养模式探究

素质教育是面向每一位学生的教育,是促使人的素质全面发展的教育,是一种着眼未来,以育人为本的新文化启蒙和建设,其培养目标是促进学生政治素质、文化素质、身心素质协调发展。因此,高校的素质教育工作尤为重要。文章结合大学生素质教育的实际情况,从大学生素质教育现状、培养思路、培养模式的构建和预期达到的效果等方面展开论述。     

体验式创业教育对大学生就业的思考

创业教育是我国高等教育发展史上一种崭新的教育理念,是培养高校学生创新精神和创造能力的重要举措,是高校教育改革发展的必然要求。体验式创业教育也是一种新的人才培养方式,是推进大学生就业、素质教育和高校教育教学改革的一种新思路。     

论当前高校艺术教育的问题

随着高等教育事业的蓬勃发展,素质教育改革不断地向前推进,艺术教育也越来越引起高校和社会的关注与重视。但是目前高校中艺术教育依然存在不少的问题。对于艺术教育在整个高校教育工作中面临的问题和困境,进行了深入的分析,强调了艺术教育应引起高校和整个教育界的足够重视。     

素质教育视阈下的大学生文化素质修养

一个大学生的文化素质修养,会对自身思想道德素质、业务素质和身心素质的养成和提高具有重要作用。加强大学生文化素质修养作为素质教育的重要组成部分,既是全面推进素质教育的基础和切入点,也是实施高等教育素质教育的重要途径。     

本科生导师制国内外历史及现状比较研究

我国高校在大力推进改革,实施素质教育的今天,提倡学生创新意识和创新能力的培养,学分制的推行,以及本科生的大量扩招是的我国高等教育从精英教育向大众教育转变.本科生导师制的推行对于促进本科生的全面发展和综合素质的提高具有积极的推进作用.本文主要探讨了本科生导师制的国内外历史及发展现状,通过比较找出目前导师制现存问题,以期推动高等教育导师制的全面实施和高等教育制度的不断完善.     

谈加强当代大学生的整体素质教育

我国高校的育人政策是为社会主义事业建设输送合格人才而设定的,正因为这个历史责任决定了高校对大学生整体素质培养的重要性。在当今高校纷纷扩大招生和生源平均素质下降的前提下,必须加强当代大学生的整体素质教育。要正确理解大学生整体素质教育,科学把握实施大学生整体素质教育的基本原则,贯彻整体性素质教育思想,使大学生在思想政治素质、人文道德素质、身心素质、专业素质、创新精神等方面得到提高。     

对大学生心理健康教育的几点思考

目前我国的高等教育正在经历着从精英型向大众化的教育转型,招生数量的增长率在逐年提高,高等教育的规模发生了历史性的变化,使当前高等教育面临不少新的问题和困难,高等教育的这种超常规发展对正处于发展中的心理健康教育工作也产生了重大的影响,一方面,形势要求必须加强大学生的心理健康教育工作,而另一方面,又面临一是课堂教学薄弱,二是课外教育指导局限,三是学生自助缺乏的现状.若不及时解决这些问题,心理健康教育就难以发挥其在实施素质教育和促进大学生全面发展中的应有作用.     

浅谈高职院校教育成本核算

我们都知道,在当代高职院校中,其教育质量正在逐步的提升.然而,相关的教育成本也在逐步的升高,这样就使得我国所需要承担教育费用的家庭在教育成本上不断的扩大支出,以此采满足高职院校教育的费用.本文针对于高职院校教育成本核算的涵义、前提、原则、作用等进行解析,力求能够帮助中国高职院校教育缩减教育成本,并以此降低中国家庭对于高职院校教育成本的支出.     

浅析我国教育营销策略

高等教育营销已经成为高校的常规性活动,并且越来越受到重视.本文分析研究了我国高等教育主要采用的营销策略,提出了我国高等教育营销策略值得改进之处.     

Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix

ABSTRACT

Intense competition for student enrollment has created a strong need for higher education institutions, especially those that offer graduate degree programs, to differentiate themselves. This article introduces the concept of strategic brand management as an avenue for higher education differentiation and discusses how higher education institutions with graduate degree programs can strategically manage their brands (i.e. corporate and product) through the higher education marketing mix (i.e. prominence, prospectus, program, price, people, premium, and promotion). Using a closed-ended survey and partial least squares structural equation modeling of a sample of students enrolled in a graduate degree program (e.g. MBA), the study finds that the utilitarian elements (i.e. prominence, prospectus, program, and price) of the higher education marketing mix have a positive direct impact on the product brand (e.g. MBA brand) and an indirect impact on the corporate brand (e.g. university brand) of these types of higher education institutions. However, hedonic elements (i.e. people, premium, and promotion) of the higher education marketing mix do not produce any significant impact on either the corporate or product brands of these institutions. Implications from these findings to theory, practice, and future research avenues conclude.     

The development of new higher education courses

The main objective of this study was to present a proposal for a model explaining the construction of a new higher education course to be offered to the market. Having quite a limited theoretical basis and with few investigations dealing with innovation in educational services, a case study was made to help in construction of the model. The case study, supported by studies found and adaptation of innovation in services to the educational sector, made construction of the model possible, and this is divided in three stages: antecedents, development, and implementation of the new higher education course. The proposed model can be useful for managers of higher education institutes when they decide to put new courses on the market. As for the academic field, the study presented attempts to clarify the phenomenon, as well as showing the need for further research into the subject.     

浅谈高职数学教育改革与创新型人才的培养

高职教育是我们国家高等教育结构里的必要组成部分,也是职业教育实现科学发展的核心前提.然而,现阶段的高等职业教育还存在这诸多问题,尤其在基础学科教育改革上,比如数学还处在摸索中前进的过程.我们这些从事高等数学教学的工作者有责任和义务培养创新型人才,使高等数学能为高职教育的发展发挥它应有的作用.     

Management education in Ibero-America: An exploratory analysis and perspective

Considering the importance of management education for society and the pedagogical inadequacies that pose a threat to academic institutions, this article develops an exploratory approach for evaluating and monitoring the quality of management education within an Ibero-American context. Latin American countries and Spain tend to think of themselves as an Ibero-American region, so the overview of key issues in management education in this article is pertinent to the entire region. The data is important to policymakers who wish to enhance the quality of higher education, since well-trained managers contribute to successful business strategies and superior organizational performance. Unfortunately, there is almost no empirical work available on the performance and effectiveness of higher education in Ibero-American countries. Our study helps bridge that gap by providing useful data for evaluating and reflecting upon some of the variables associated with management education in a sample of Ibero-American universities.     

Consumer financial education and financial capability

The purpose of this study was to explore potential effects of financial education on the financial capability of American consumers. Data from the 2012 National Financial Capability Study were used to test the hypothesis that financial education is positively associated with financial capability. Four financial literacy and behaviour variables were used to form a financial capability index. Multivariate linear regression results showed that, after controlling for demographic and financial variables, respondents who ever received financial education had higher scores in all financial capability indicators (objective financial literacy, subjective financial literacy, desirable financial behaviour, perceived financial capability and the financial capability index). In addition, high school, college and workplace financial education variables showed positive associations with these financial capability indicators. Additional state comparison analyses provided evidence suggesting high school financial education may have direct impacts and spillover effects on consumer financial capability.     

Knowledge sharing in China–UK higher education alliances

Knowledge sharing through cross-border strategic alliances has been seen by firms as one of the critical strategies to pursue sustainable competitive advantage. However, empirical investigations on how knowledge sharing occurs in strategic alliances are limited and are rarely concerned with strategic alliances in the higher education industry. Based on an empirical investigation of China–UK educational alliances, this research sheds light on this under explored area. Findings reveal that the scale of academic and organizational knowledge sharing is affected by knowledge attributes and partner characteristics. While knowledge sharing in China–UK higher education alliances displays numerous similarities with that occurring in other industries, this study reveals features that are distinct to this important and increasingly international sector. In so doing, this paper offers valuable insights for managers and policy makers concerned with the internationalization of higher education.