环境不确定性下农产品电子商务能力对企业绩效影响的实证研究

农产品电子商务是拓展农产品销售渠道、促进农业产业兴旺的重要力量。然而农产品电子商务企业亏损经营、甚至倒闭正成为该行业面临的巨大挑战。如何在复杂的市场环境下顺利开展农产品电子商务并获得企业绩效,亟需引起产业界和学术界的重视。基于动态能力理论,文章从组织敏捷性视角构建了环境不确定性下农产品电子商务能力对企业绩效的影响模型,讨论农产品电子商务能力对企业绩效的作用机制。实证结果表明,组织敏捷性对农产品电子商务能力和企业绩效之间的关系存在中介作用;环境不确定性的三个维度环境敌意、环境动态性和环境复杂性均阻碍了组织敏捷性对企业绩效的积极影响,但对农产品电子商务能力与组织敏捷性之间的关系没有显著调节作用。因此在环境不确定性下企业应合理配置自身的农产品电子商务能力,以此来提高组织敏捷性并获取竞争优势。     

Bundling products to success: The influence of complementarity and advertising

This study investigates the strategic influence of product complementarity and advertising on the success of bundling products. We use a profit maximization model to show that when a firm sells bundled products, both the product complementarity and advertising significantly impact the performance of bundled products. The bundling strategy with advertising can help firm achieve higher performance than the bundling strategy without advertising. However, the price discount to the identical products must be attractive to customers and the degree of product complementarity to the complementary products must be large enough, and then the bundling strategy with advertising can obtain a success in the market. Furthermore, our results also show that when the degree of the complementarity between two products increases, firm should invest less on advertising to promote the bundled products. Based on our results, we propose optimal marketing strategies for firms to adopt. Firm managers can utilize our findings to plan their bundling strategies wisely.     

区域合作、竞争对创新绩效的促进作用分析——基于高技术产业的实证研究

基于长三角地区1996-2008年高技术产业发展的相关数据,使用新产品销售收入占总销售收入的比例作为创新绩效的替代指标,实证结果表明,内生创新努力、出口和技术引进对创新绩效存在正向推动作用。同时,地区之间的竞争、合作对创新绩效影响的研究表明:一方面,地区、企业之间的合作所产生的本土技术溢出效应能有效提升高技术产业的创新绩效;另一方面,相对均衡的地区间产业格局所产生的竞争因素也是影响高技术产业创新绩效的重要因素。     

UNAVAILABILITY OF ADVERTISED PRODUCTS IN SELECTED NON-FOOD STORES

Five major non-food chains in Syracuse, New York were surveyed to determine the extent of unavailability of advertised products. Over a 6-month period, 3, 725 products from twenty-three separate newspaper advertisements were checked. Criteria based on FTC substantive policies used in regulating food store practices were developed as benchmark data for this study. The 11·8% average rate of unavailability found in Syracuse was significantly higher than the calculated performance index. Practices found to be significantly related to unavailability were sale period duration, number of items advertised, product type, chain outlet, and whether or not there had been a statement of limited quantities. If future work supports the preliminary findings discussed here, consideration should be given to extending the 1971 Trade Regulation to non-food chain retailers.     

Intensive and extensive margins of exports: What can India learn from China?

We decompose India's export performance in manufactured products during 2000–15 into changes at the intensive and extensive margins. India's performance, along different margins, is compared and contrasted with that of China. The results show that while China outperforms India at both the margins, the gap is particularly wide at the intensive margin. Decomposition of intensive margin along quantity and price margins shows that Chinese products are generally sold cheaper than Indian products. Higher price margin, however, has not translated into high intensive margin for India due to its abysmally low quantity margin. We examine different explanations for China's superior performance relative to India, along different margins, using a gravity model. Our results suggest that China's exchange rate policy was not the prime reason for its export success. Neither do we find that FDI inflows were significant in explaining the export performance gap between them. The results show that China's export relationship bias towards high‐income partner countries holds the key in understanding its superior performance. This bias is a natural consequence of China's high degree of specialization in labor‐intensive activities. India, by contrast, due to an idiosyncratic pattern of specialisation, has failed to exploit its export potential in high income countries.     

网络关系嵌入对高端装备制造业供应链协同能力和绩效的影响研究

文章以航空制造业供应链为代表,利用层次回归分析法,探究网络关系嵌入对高端装备制造业供应链协同能力和绩效的影响及其作用机理。研究的结果表明,网络关系嵌入对供应链协同能力各维度均有着显著的正向促进作用。同时,供应链协同能力中同步决策、产品交付及时可靠以及激励联盟均可以显著提升供应链的运作绩效;虽然激励联盟和供应链的运作绩效对供应链的财务绩效有着直接显著的影响,但是同步决策和产品交付及时可靠则需要通过改善供应链运作绩效间接实现对供应链财务绩效的影响。     

Behaviour‐Based and Outcome‐Based Control Systems: A Meta‐Analytic Study

Sales control systems are instruments used by firms to improve performance and other organizational outcomes. To understand their antecedents and consequences, this paper conducts a meta‐analysis based on 104 studies. The results showed significant relationships between behaviour‐ and outcome‐based control systems and the complexity of the products, bonuses, financial performance, sales innovation, organizational support and satisfaction with supervisors. The outcomes revealed that behaviour‐based control systems were the most effective mechanism in turbulent markets and for determining financial performance. However, outcome‐based control systems were the most efficient instrument for complex products.     

Editorial

This article reports the results of a research project into the development process of 100 new retail financial products, 42 innovative and 58 noninnovative, which is part of a broader study conducted on the development and launching practices of new financial products in Greece. The study revealed that innovative and non-innovative products follow similar development patterns, but with quite different emphasis placed on the distinctive parts of the NSD process. The analysis has shown that three development stages are significant determinants of non-innovative products' performance, namely (i) market analysis and commercialization, (ii) technical development, with a positive effect and (iii) operational testing with a negative impact on performance. In the case of innovative products, four development stages were found to impact their performance significantly and positively, namely (i) idea generation and screening, (ii) internal marketing and training, (iii) market analysis and commercialization and (iv) technical development.     

国有资本金绩效评价体系在特定企业中的改进应用

绩效评价是现代企业研究的核心问题之一,它得出的结果能够反映出企业在一定经营期间内的经营效益,绩效评价结果的分析能够指出企业在经营活动中需要提高的薄弱环节。本文根据现有的国有资本金绩效评价体系,结合航天企业民品公司绩效评价体系构建的实例,针对需要进行绩效评价的特定企业,提出了构建适用于特定企业的绩效评价指标体系过程及实际评价方法,指出了特定企业应用国有资本金绩效评价体系进行企业绩效评价的难点与问题。     

标准化对外资和民营机电企业出口贸易的影响——基于结构方程模型的实证研究

本文以从事机电产品出口的112家外资企业和171家民营企业为研究样本,通过构建国内外标准化水平影响我国机电企业出口贸易的结构方程模型进行分类检验和比较。结果显示:外资企业紧跟国外先进标准步伐,在管理和技术标准化成效方面均明显优于民营企业,显著带动了企业绩效和商品出口;而民营企业标准化的主要推动力是国内标准化水平的提升。在改善企业绩效方面,外资企业主要依靠标准化管理,民营企业更多得益于产品标准认证。据此提出强化民营企业标准化管理,提升外资企业自主研发和技术创新能力等促进机电产品出口的对策建议。     

网络嵌入对大型复杂产品制造业供应链绩效的影响研究

网络嵌入已经成为影响大型复杂产品制造业供应链绩效的主要因素之一。本文以我国航空制造业供应链为例,在分析网络结构嵌入和关系嵌入维度的基础上,提出供应链网络嵌入与供应链绩效之间关系的研究假设,并构建相应理论模型,通过实证分析来探究供应链网络嵌入对供应链绩效的影响机理。研究结果显示,供应链网络结构嵌入（节点度和中介中心度）和关系嵌入（信任、信息共享和共同解决问题）对大型复杂产品制造业供应链绩效具有显著影响,并且结构嵌入与关系嵌入之间存在理论上的结构关系。     

THE INTERACTION OF INTERNAL AND DOWNSTREAM INTEGRATION AND ITS ASSOCIATION WITH PERFORMANCE

The authors study how internal and downstream integration and their interaction affect logistical and financial performance within the firm. The results indicate that internal and downstream integration and their interaction affect logistical performance — that is, the higher the internal integration, the stronger the relationship of downstream integration with logistical performance. The results also suggest that logistical performance directly predicts financial performance. The results suggest that superior performance derives from the firm simultaneously integrating functions, decision‐making, and processes both within the firm and across the supply chain.     

Exploring satisfaction in business-to-business services: a path-analytic approach

In this article, we propose a path-analytic approach to model the relationships among overall satisfaction, satisfaction with higher order performance domains and the lower order performance attributes for business-to-business services. The model is estimated using data from the business customers of a large provider of electronics products and services. Our results show that overall satisfaction in such contexts may be driven by satisfaction on multiple higher order performance domains and the relevant lower order performance attributes may not drive satisfaction. An adoption of our modeling approach can help service providers make resource allocation decisions across performance domains and identify the micro-level performance levers that they can pull to manage satisfaction levels of their business clients.     

Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance

The role of market orientation as an antecedent of new product performance has been extensively documented in the literature. What is less clear, however, is how firms should make use of their market orientation under different market conditions. This study addresses this question by investigating how market orientation leads to superior new product performance for products that enter the market at different times. In particular, the study examines the moderating effect of order of market entry on the mediated relationship between market orientation and new product performance via product quality and innovation speed. Data from a sample of 244 new product development projects show that a firm's market orientation can improve the performance of first-to-market products and late entrants by facilitating the development of quality products, whereas it can improve the performance of early entrants by facilitating greater innovation speed.     

Entrepreneurial Characteristics,Strategic Choice and Small Business Performance

Notions of entrepreneurship are central to accepted explanations of small business performance. The majority of studies exploring the growth implications of different entrepreneurial characteristics tend, however, to be partial or lack any formal structural framework. This leads to uncertainty concerning the mechanisms by which different entrepreneurial characteristics influence firm performance and the size of any effect.This paper develops a structural model of the relationships between entrepreneurial characteristics, firms' strategic choices and performance. The determinants of firms' strategic choices are then subjected to extensive empirical analysis. The results suggest a marked difference between the determinants of strategic initiatives related to management and control and those related to products, markets or managerial systems. Firms' propensity to make management and control initiatives depends almost exclusively on the characteristics of the entrepreneur. Firms' propensity to undertake initiatives related to new products, markets or management systems depends partially on the background of the entrepreneur but also reflects the firm's strategic targets, its market position and the likely operating environment.     

Market attractiveness,resource-based capabilities,venture strategies,and venture performance

This research seeks to identify variables that should be related to venture performance. It is hypothesized that both market attractiveness and resource-based capabilities are directly related to new venture performance. In addition, specific resource-based capabilities are hypothesized to be directly related to the competitive strategies chosen by a firm. Finally, the “fit” between strategies and resource-based capabilities is hypothesized to be related to venture performance.The sample consisted of all manufacturing businesses (SIC codes 20–39) started or reorganized in the corporate form between 1980 and 1991 in nine counties in northwestern Pennsylvania, as identified by a major marketing research service. Of the 800 companies surveyed, completed questionnaires were returned for 155, representing a 19% response rate. The 155 responding companies had a median age of 5 years with a median of 15 employees. The major products of companies in the sample included flour, lumber, household and office furniture, plastic containers, tools and dies, ready mixed concrete, pipe fittings, measuring devices, paint and varnish, machine tools, electroplate, carbon and graphite composite products, plastic laminated products, circuit boards, electronic components, and parts for internal combustion engines.In general, the results confirm the validity of the measures of environmental and organizational characteristics as we have adapted them for new ventures. As hypothesized, perceived market attractiveness and the overall abundance of resource-based capabilities were significantly related to venture performance. Also, in two of three cases, the evidence suggests that specific resource-based capabilities are related to the firm's stated competitive strategies. Finally, although the relationship between “fit” and performance is not supported in all cases, the performance of the emerging manufacturing ventures included in this sample appears to be enhanced when resource-based capabilities are supportive of a cost leadership strategy and when firms seeking to differentiate based on product and service quality have the resource-based capabilities to support that strategy. The results of this emerging research stream will make an important contribution to our understanding of the factors that impact firm performance. For scholars the results provide additional information needed to develop comprehensive new venture performance models. A clear understanding of the factors that have a strong influence on venture performance will enable practitioners to better identify viable business opportunities and academicians to provide potential business founders with tools to help them recognize opportunity. In addition, the identification of appropriate levels of abstraction will provide building blocks for future research that seeks to integrate environmental and firm-level constructs.     

Antecedents and consequences of consumer satisfaction/dissatisfaction with the performance of apparel products at purchase and after consumption: a comparison of male and female South Korean consumers

The purpose of the study is to investigate antecedents and consequences of consumer satisfaction/dissatisfaction (CS/D) with the performance of apparel products at purchase, and after consumption, for male and female South Korean consumers. An experimental research technique with a 2 × 2 × 2 between‐subjects factorial design with gender (female, male), expectation for future performance, (high, low) and perception of product consumption performance (good, poor) was used. Both similarities and differences between genders were found. Implications and applications of results are discussed.     

Organizational innovation as an enabler of technological innovation capabilities and firm performance

This study assesses the relationship between organizational innovation and technological innovation capabilities, and analyzes their effect on firm performance using a resource-based view theoretical framework. The article presents empirical evidence from a survey of 144 Spanish industrial firms and modeling of a system of structural equations using partial least squares. The results confirm that organizational innovation favors the development of technological innovation capabilities and that both organizational innovation and technological capabilities for products and processes can lead to superior firm performance.     

Product Innovativeness,Trade Show Strategy and Trade Show Performance

Abstract

This study examines the effects of product innovativeness and trade show strategy on trade show performance. Based on a sample from the information technology industry in Taiwan, the results show that companies marketing innovative products focus on the trust and relationship building toward visitors and trade show organizers. In addition, information communication and relationship building strategies toward visitors affect perceived trade show performance. Finally, product innovativeness has a direct effect on perceived trade show performance in addition to the effect through trade show strategies.     

I'll have what she's having: Gauging the impact of product placements on viewers

Product placement in TV shows is becoming increasingly common, yet little is known about its effectiveness nor even how to define and measure such effectiveness. This research examined the effectiveness of product placement with the use of two different types of measures: explicit measures that tap memory directly (with the use of a recognition and recall task), and an implicit measure that measures the effect of exposure on product choice indirectly. It was hypothesized that the ability of product placement to enhance memory and choice may be mediated by distinct mechanisms. The results showed an overall enhancement in product recall, recognition, and choice due to placement. Further, although products central to the plot were remembered and recalled more than products placed more subtly, no reliable effect of centrality of placement was observed on the choice measure. This dissociation also occurred with modality of placement—where seen‐only products most influenced choice but were least recalled. The present data conform to theories of memory, which predict that performance on explicit memory task can be dissociated or uncorrelated with performance on implicit performance or choice. This finding has significant implications for how product placements are designed and how their efficacy evaluated. © 2000 John Wiley & Sons, Inc.