Valuing organic farm volunteer tourists in Hawai'i: farm host perspectives

This article challenges conventional understandings of the benefits of farm volunteer tourism through a qualitative study of the perceived value of organic farm volunteer tourists participating in the World-Wide Opportunities on Organic Farms (WWOOF) network from the perspective of WWOOF farm hosts in Hawai'i. Through an ethnographic examination of farm hosts' perspectives, the economic and non-economic costs and benefits of hosting farm volunteer tourists are examined. It illustrates how the off-setting of labour costs are juxtaposed against the economic cost of lost productivity and accommodation expenses. Farm hosts also report non-economic benefits, including spiritual development, interpersonal exchange relationships and shared lifestyles, while non-economic costs pertained to loss of privacy, and the need to engage in the emotional labour associated with farm hosting.     

Understanding the benefits of social tourism: Linking participation to subjective well‐being and quality of life

This paper aims to explore the relationship between well‐being, quality of life and holiday participation among low‐income families in the UK. There have been very studies that have examined quality of life (QOL) and subjective well‐being in relation to tourism and none that have attempted to apply measures to assess the benefits of holidays for those people who are generally excluded from participation. This is important in relation to social tourism because of the fundamental need to develop mechanisms to evaluate the impact of charitable funding for supporting low‐income families' participation in holidaymaking. This study evaluates the types of reasons given for financial assistance in applications to the Family Holiday Association including follow‐up research with a sample of successful applicants on the perceived benefits of the holiday, including questions on QOL factors. The findings are limited in scope but do indicate that increases in QOL were reported among low‐income families. The paper concludes by arguing that further research on adapted well‐being and QOL measures be applied to tourism consumption. Copyright © 2010 John Wiley & Sons, Ltd.     

The influence of foreign direct investment on accommodation patterns in Vietnam as a result of the open-door policy

Before the ‘open-door’ policy doi moi, the Vietnamese government had monopolised all sectors of tourism in the country. In 1987, one year after the beginning of doi moi, the state issued the Law on Foreign Investment, which encouraged foreign direct investment (FDI) in Vietnam, especially in the tourism industry. This article examines the influence of the resulting influx of FDI on tourism accommodation patterns in Vietnam. A synopsis of policy and background of FDI in Vietnam accommodation is followed by an examination of developments, projects and experiences in this field since doi moi. The article then investigates the effects of FDI in Vietnam tourism accommodation on developments and practices in Vietnam's accommodation market, including the traditional state-owned accommodation sub-sector. The article integrates insights gained from interviews with operators of joint venture and state-owned hotels in Vietnam.     

The effect of service quality and satisfaction on destination attractiveness of sub-Saharan African countries: the case of Ghana

This paper examines the functional forms of service quality (SQ) and satisfaction in relation to destination attractiveness. It focuses on the varying influence of destination characteristics, customer economics, and demographic variables to explore how SQ might be used to improve value positioning and, therefore, potential attractiveness of Ghana as a destination choice for tourists. Using methods triangulation data collection protocol, the paper finds causal links between SQ and selected composites of destination attractiveness (destination attributes, support services, facilities, and people-related factors) in the degree to which they influence customer satisfaction and return-visit intentions. The paper contributes refreshing insights useful for segmentation marketing, tour planning, and product/service development. The implications are far-reaching when considered alongside the fact that Ghana is relatively a new entrant into the organised tourism marketing arena and has the consequent imperative to scale-up structural and human capabilities to compete effectively with the more established global competitors.     

A comparison of training activities in the Austrian and German accommodation trade using the TrainingActivityDegree

This article introduces the TrainingActivityDegree (TAD), a new method for the quantitative measurement of training activities, by presenting the empirical results from a practical application in which the training activities in the Austrian and German accommodation trade were compared. In the accommodation trade survey, a clear need for a method for acquiring reliable data of training activities in a fragmented branch such as the accommodation trade arose. Consequently the TAD index was developed. The practical application within an exploratory survey demonstrates its suitability for acquiring and comparing training participation, not only in the Austrian and German accommodation trade. Copyright © 2003 John Wiley & Sons, Ltd.     

Exploring quality of life perceptions in rural midwestern (USA) communities: an application of the core–periphery concept in a tourism development context

Tourism has increasingly become a preferred option for rural economic development. Like other economic opportunities, the purpose is to improve community viability and residents' quality of life. However, the impacts from tourism are sometimes negative and may lead to a decreased quality of life for residents. This empirical study investigates residents' quality of life using the core–periphery (CP) model. Periphery respondents reported a statistically higher overall quality of life, which is at odds with other research. Significant differences in quality of life scores and subsequent indicators highlight the usefulness of the CP model towards understanding tourism impacts to a rural destination. Copyright © 2010 John Wiley & Sons, Ltd.     

Giving voice to heritage tourists: indicators of quality for a sustainable heritage experience at Petra,Jordan

ABSTRACT

The tourist experience should be placed at the heart of management and planning process to achieve the goal of sustainable heritage tourism. The concept of indicators and standards of quality, which emerged in the field of natural resources and outdoor recreation management as a conceptual framework for understanding visitors’ experiences, has been widely applied in nature-based parks rather than cultural heritage sites. This study applies the concept of indicators to heritage experience at Petra Archaeological Park in Jordan. Qualitative interviews were conducted with 29 tourists to understand the tourist experience at the park, and to formulate indicators of the tourism experience. Results suggest that cultural and natural scenic value, crowding, attractions accessibility, vendor persistence, and odor of animals waste are potential indicators for the tourism experience at the park. Related management implications and recommendations are also discussed.     

An emerging Korean youth culture,Rail-ro: the application of cultural consensus analysis to domestic rail travel experiences

This study deals with an emerging domestic rail travel phenomenon among Korean youth, known as Rail-ro (Railo), which has influenced aspects of youth culture and domestic tourism in Korea since 2007. The purpose of this study is to determine whether Railo experiences exist as a coherent culture among Railers based on cultural consensus analysis. The result indicates Railers’ strong agreement about Railo experiences, which reinforces the view that a particular rail pass could be instrumental in forming a distinct youth travel subculture. This study demonstrates how travel culture driven by the seasonal rail pass supports domestic tourism and inbound tourism.     

Applying relative deprivation theory to study the attitudes of host community residents towards tourism: the case study of the Zhangjiang National Park,China

Host community is one of the most important stakeholders involved in tourism development. Their attitudes and supports for tourism are highly significant to underpin the sustainable development of the industry. However, host community has not been attached adequate importance, and is usually marginalised to be a salient disadvantaged group in the process of tourism development. Although relative deprivation theory (RDT) provides a powerful theoretical tool to analyse the attitudes of disadvantaged social groups, the theory has rarely been documented in tourism literature. This paper takes the case of tourism development in the Zhangjiang National Park, China, and applies RDT to empirically examine how and why host residents suffer from the relative deprivation problem resulting from tourism development and attempts to unveil its influence on their attitudes towards tourism development. The study indicates that there exists a close and negative correlation between the locals' relative deprivation and their attitudes towards tourism development. The more host residents suffer from relative deprivation, the more negative their attitudes towards tourism are, and vice versa. Furthermore, the Relative Deprivation Index proposed in this study proves to be simple and effective in quantitatively depicting the spatial differences/heterogeneity of relative deprivation issues in the case study area.     

Host community attitudes toward tourism and cultural tourism development: the case of the Lewes District,southern England

Increasingly research is being conducted on host community attitudes toward tourism. However, few studies have been conducted at a regional level and none have examined the attitudes of the host community towards both tourism and cultural tourism development. This paper outlines a study conducted in the Lewes District of southern England and notes that although residents are generally supportive of tourism development and cultural tourism development, there are differences in opinion concerning the perceived economic and social benefits. In particular, levels of income and proximity to the tourist centre were major influencing factors. Conclusions and recommendations are made concerning the need for tourism planners to distribute the benefits more widely and to engage residents from different socio‐economic groups and localities in tourism planning and development activities. Copyright © 2006 John Wiley & Sons, Ltd.     

The influence of the environment on adventure tourism: from motivations to experiences

Inherent in most definitions of adventure tourism is the fact that it takes place in natural outdoor settings. Yet, the influence of this setting on the behaviour of adventure tourism consumers has yet to be adequately addressed. This study, therefore, investigates the relative strength and nature of environmental influences on adventure tourists in both motivations for participation and in the context of the experience. The results are based on questionnaires collected from 459 participants in adventure tourism activities along the southern coast of South Africa. They show that, although the majority of research on adventure tourism focuses on the ‘thrill’ involved, the environment is increasingly recognized as influential. The assessment of motivations, using a push and pull factor approach, demonstrates that the environment not only plays an important role in attracting adventure tourists towards specific destinations, but that they also seek out interactions with nature. In addition, participants suggested that the environment is an especially significant component of their experiences. The fact that the findings demonstrate the importance of the environment in both the motivations and experiences of adventure tourism participants, means that such an approach would make a definite contribution to discussions, planning, and policy linked to the adventure tourism industry.     

Service quality and customer satisfaction of a UAE-based airline: An empirical investigation

This paper investigates the linkages among service quality, service provider image, customer expectations, perceived value, customer satisfaction and brand loyalty in a Dubai-based airline. Initially, the determinants of service quality were identified utilizing the SERVQUAL framework with some modification. Service quality was then used as an antecedent to measure customer satisfaction, a condition which can bring about brand loyalty. In a research initiative using a quantitative approach, data from 253 questionnaires was analyzed. Using structure equation modeling, the data analysis suggests that service quality, perceived value, and brand image have a positive significant impact on customer satisfaction, which can in turn lead to brand loyalty. Theoretical and managerial implications are discussed.     

提高职工队伍技术业务素质 适应铁路现代化发展需要

结合铁路企业职工队伍技术业务素质现状和铁路现代化发展需要,分析提高职工技术业务素质的重要意义,并针对具体问题提出相应对策。     

A warm welcome for destination quality brands: the example of the Pays Cathare region

In this paper, the salient complexities characterising quality management at the tourism destination are outlined, and in light of these, a number of quality principles are deemed particularly appropriate for the further investigation of destination quality management (DQM). The complexities include the significant number of services provided at the destination, the highly fragmented nature of the tourism destination product and the large number of small businesses that go to comprise this product. General principles are drawn from the SERVQUAL, Kano and EFQM Business Excellence models in order to provide a tentative framework for investigating how one destination has striven to overcome these challenges. The example of the Pays Cathare Region in southern France, which has been recognised by the European Commission as an example of best practice in integrated quality management (IQM), shows how these quality tenets can be translated from the theoretical framework into actual practice by means of its destination quality brand. Copyright © 2003 John Wiley &Sons, Ltd.     

An investigation of service quality,customer satisfaction and loyalty in China's airline market

Customer loyalty is a source of competitive advantage and an important intangible asset to any organisations, but empirical evidence from China's airline market regarding the determinants of passenger satisfaction and loyalty is lacking. This paper investigates the service quality of four major airlines in China's domestic market and explores the links between their service quality and customer satisfaction, as well as the conditions under which airlines can retain existing passengers. In line with previous studies, service quality variables are significant factors influencing customer satisfaction levels. However, satisfactory service was not found to result in higher customer loyalty among business travellers. In comparison to Hainan Airlines, passengers who travelled with Air China, China Southern and China Eastern were more likely to switch to an alternate carrier, indicating lower levels of brand loyalty. In addition, the frequent flyer programs (FFPs) have been largely a failure for the four major airlines in terms of increasing customer loyalty, as revealed in this study. It is necessary to draw distinctions between business and leisure travellers when studying the determinants of customer satisfaction and customer loyalty. Ticket pricing had a positive and significant effect on passengers' overall satisfaction and in turn strengthened customer loyalty among leisure travellers, but achieved no impact on the satisfaction and loyalty of business passengers. Some demographic variables such as gender, income and education are statistically significant for one group of passengers but not for another in the probit models estimated. It is suggested that different marketing strategies may be used to target different market segments to improve customer loyalty.     

An Exploratory Examination of Serious Surfers: Implications for the Surf Tourism Industry

Surf tourism is a multibillion dollar industry expected to continue expanding. Despite such economic significance, the surf tourism literature has gaps related to surf tourism segments. In response, this study applied the serious leisure framework to profile serious surfers and contrast their sociodemographic composition and travel behaviors. Although more serious surfers are more avid travelers in the quest for the perfect wave as compared with less serious surfers, preference for local attractions and conveniences did not vary between groups. In addition to contributing the scholarship of serious leisure and surf tourism, this study provides insights for the surf tourism industry. Copyright © 2015 John Wiley & Sons, Ltd.     

An evaluation of the potential to develop inbound Japanese tourism to Northeast Scotland using the Thomas Blake Glover connection

This research explores the strength of the potential niche market associated with the Japanese's connection to Thomas Blake Glover. The study involved research to ascertain whether there is sufficient demand in Japan to sustain a heritage attraction or trail built up around Blake Glover in Northeast Scotland, as a means to counteract the decline of primary sector industries in the area. More specifically, the research set out to identify strategies to optimise the Blake Glover connection as a resource for Northeast Scotland. The research also highlights issues of significance to the wider Scottish tourism product in terms of attempting to attract the Japanese market to Scotland. Copyright © 2009 John Wiley & Sons, Ltd.     

Evaluation of passenger satisfaction with service quality: A consecutive method applied to the airline industry

Passengers' dissatisfaction with service quality is one of the crucial factors affecting the market share loss of airlines. This study aims to find out how airlines become capable of satisfying their passengers by considering the diversity of pre-purchase expectations. Therefore, the study proposes a novel model for clustering air passengers to identify passengers with similar expectations. Thus, the passengers' expectations of the service quality attributes in each cluster were measured and converted into quantitative degrees of customer satisfaction by applying the Kano model. Finally, Importance-Satisfaction Analysis (ISA) was employed to finding that which service quality indicators fall into the “Keep up the proper work”,” Concentrate here”,” Possible overkill”, and “Low priority” category for eliciting applicable marketing strategies.     

Memorials to the victims of Nazism: the impact on tourists in Berlin

This qualitative study explores tourist responses to memorials to the victims of Nazism in Berlin and the impact they have on the tourist experience. The findings are located in the field of study known as dark tourism, of which visiting memorials is a part. The analysis shows that tourists increased their knowledge of the crimes committed by the Nazis, thus fulfilling the educational function of memorials. Tourists were also overwhelmed by their experience; they attested to feelings of sadness, shock, anger, despair and incomprehension. These feelings made it hard for them to resume the role of tourist after their exposure to a memorial. There was acknowledgement of the extent of commemoration practised in Germany.     

Red Palm: exploring service quality and servicescape of the best backpacker hostel in Asia

The Red Palm was voted the best backpacker's hostel in Asia for 2006. This study explores the reasons behind this phenomenal achievement by examining service quality and servicescape of the establishment. Using NVIVO software, data from 192 website comments and eighteen in-depth interviews were content-analysed. The results show that the most important dimension of service quality experience with the Red Palm is tangibles, followed by empathy and assurance. The most important tangible elements of the Red Palm are facilities and equipment, location and the atmosphere of friendliness, welcome and homeliness, and cleanliness. The excellent staff elements include their courtesy, individualised attention and willingness to help. The paper also presents the illustration of Bitner's [(1992). Servicescapes: The impact of physical surroundings on customers and employees. The Journal of Marketing, 56(2), 57–71] servicescape framework in relation to the Red Palm.