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1.
Texas is one of the most popular states for tourists. Using quantitative and primarily qualitative methods, we analyzed how marketers of small cities and towns associate their place to four central components of the Texas state narrative – the flag, official and unofficial symbols, territory, and social–historical mythology – in advertising and tourism brochures in the years 2008–2010. We discovered that in parallel to the overuse of the “associating to well-known brand/narrative” strategy, marketers also invest efforts toward claiming the narrative. Thus our second goal was to discover which techniques were used in order to claim the state narrative. Using the state of Texas as an example may provide a test case for typology, associating and claiming state narratives in promotional materials. 相似文献
2.
3.
Avraham Izhar Baranes 《Journal of economic issues》2020,54(2):495-502
Abstract:This article argues that the issue of “technological unemployment” resulting from automation is the result of ceremonial encapsulation within the process of progressive institutional adjustment. While institutions of production have adjusted to account for new technological developments, institutions of distribution have not. As discussed here, the main cause of this lack of adjustment is a financialized economy, in which shareholder returns motivate and dominate economic decision making and activity. As a result, gains and benefits from technological advances exacerbate existing income inequality and reduces the power of labor. I discuss this issue in detail before explaining how progressive policies that divorce private wage-labor from access to the system of social provisioning may serve to smooth this process of institutional adjustment caused by the introduction of automated processes. 相似文献
4.
This study compares the effects of and adjustments to market economy forces on the part of marketing managers in Russia and Romania. Data supporting this comparison and the test of four hypotheses were gathered by personal interviews with Russian and Romanian managers. The findings show that, although marketing managers in both countries were drastically affected by market forces, Romanian managers were able to recognize and respond to market forces better than were Russian managers. The behavior of Romanian marketing managers also depended more on the type of enterprise ownership (state, joint stock, or private) than did the behavior of Russian marketing managers. 相似文献
5.
Avraham Shama 《Thunderbird国际商业评论》1997,39(4):497-518
US companies have been accused by the Russian media of flooding the Russian markets with their exports, repatriating their revenues or using them to buy Russian resources cheaply, and, as a result, increasing Russia's unemployment and decreasing its standard of living. Russia, argue many Russian experts interviewed in the past several years, is being badly exploited and its culture cheapened with Western candy, which in 1994 took $5 billion from consumers in Russia. On the other hand, US companies, which have been entering the Russian market in increasing numbers, argue that exporting products and services to Russia enhances the satisfaction of Russian consumers and contributes to the country's economy. They further say that as they become more familiar and comfortable with the Russian market, they change their strategies and increase their investment in Russia. Are US companies exploiting Russia or investing in its economic expansion? In this study the author investigated the entry strategies to Russia of 87 large US companies starting in 1989. These were randomly selected corporations, including a cross-section of consumer goods, industrial goods, computers, oil and gas, fast food, and consulting companies. What emerged was a captivating, historical drama, which changes rapidly from making money through exporting to Russia, to commitment through investment in plants and employment. For example, while the most popular entry doors to Russia have been exportlimport and joint ventures, most strategy changes since 1989 have been to wholly-owned subsidiaries, which usually require substantial investment. Yesterday's Snickers Bars exporter, Mars Candy, created a wholly-owned subsidiary, Masterfoods, and spent $70 million to build a chocolate and pet food factory that employs many Russians. In addition, a greater number of US companies entered the Russian market after the 1992 Yeltsin economic shock therapy and had a much needed stabilizing effect on the Russian economy. So, what may have been perceived as a one-sided relationship has been evolving to growth and mutual commitment. And as the Russian economy continues to grow, these companies will grow and prosper, too. Executives who are interested in the Russian market are advised that this market is real, growing, and worth considering. To enter and grow in this market, however, executives are cautioned that business deals in Russia must be structured in unfamiliar ways, and that they must employ local workers and respect Russia's culture and history. © 1997 John Wiley & Sons, Inc. 相似文献
6.
Dean M. Hanink Robert G. Cromley Avraham Y. Ebenstein 《The Journal of Real Estate Finance and Economics》2012,45(2):347-363
This paper provides an examination of China??s residential real estate market at the county level using data from that country??s 2000 census. The market is a new one, having only been fully established in 1998. The analysis in the paper is in the form of an aggregate (county-level) hedonic model specified in two versions. Global parameters results are estimated using spatial error model specifications while more local effects are estimated by geographically weighted regression. Global results are typical in that structural characteristics such as floor space and contextual characteristics such as level of in-migration are important in residential prices. Local results, however, indicate significant spatial variation in the effect of both structural amenities and locational context on housing prices. In a simpler specification, rents are shown to respond positively to both median house prices levels and the supply of apartments available at market prices, but also with significant spatial variation across China. 相似文献
7.
Thomas Gilbert Christopher Hrdlicka Avraham Kamara 《Journal of Financial Economics》2018,127(3):546-566
We model how firms releasing information on different dates causes the CAPM to fail, requiring an additional factor based on the information structure to price assets. We exemplify this mechanism’s empirical relevance using quarterly earnings announcements, which cluster across months along size and book-to-market. Seventy percent of the alpha reduction from including SMB and HML occurs in the four main earnings announcement months. The information structure factor accounts for all of SMB and HML’s seasonal alpha reduction and one third of their overall alpha reduction. Controlling for size and book-to-market, exposures to SMB and HML vary with firms’ earnings announcement month. 相似文献
8.
Avraham Shama Ph.D. 《Journal of the Academy of Marketing Science》1976,4(4):764-777
While the controversy concerning the validity and purpose of broadening the concept of marketing is still an ongoing one,
the present article focuses on the field of political marketing and compares its historical development with that of American
business. In doing so, it is shown that political marketing, viz., the process by which political candidates and ideas are
targeted at the voters in order to satisfy their political needs and thus gain their support, has gone through the stages
of (1) candidate orientation. (2) sales-management orientation, and is presently experiencing a transition to a (3) marketing
concept orientation. These orientations parallel the development in the orientation of American business from product to sales
to marketing focus. In addition, the article also suggests that marketing and political marketing share many basic concepts
and tools. Consequently, it is concluded that political marketing should be included within the boundaries of the existing
marketing theory.
The author would like to thank Professor Philip Kotler for his insightful comments on an earlier version of this paper, and
for his encouragement. 相似文献
9.
Edsel L. Beja JR. 《Asia Pacific Business Review》2013,19(3):261-283
Capital flight is the movement of capital from a resource-scarce developing country to avoid social control. It is measured as the net unrecorded capital outflow, or the residual between officially recorded uses and sources of funds. For Indonesia, Malaysia, the Philippines, and Thailand, we estimated total capital flight at US$ 658 billion (in 1995 prices) over the period 1970–2000. Including imputed interest earnings, we estimated the stock of capital flight at US$ 1 trillion as of 2002. The figures mean large amounts of lost resources that could have been utilized in the four countries to generate additional output and jobs. 相似文献
10.