Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry

International Entrepreneurship and Management Journal - With a surge in communication channels increasing the complexity of today’s media landscape, companies face new challenges concerning...     

The contribution of social tourism to sustainable tourism: a case study of seasonally adjusted programmes in Spain

Recent policy from the European Union has attempted to justify social tourism initiatives on the basis that they lead to a more sustainable tourism industry. However, the majority of latest research in the field has been focused on the benefits for participants, with the addition of some evidence on the economic impacts of such programmes on destinations, which have pointed towards sustainability outcomes including: a longer tourism season, more even spread of demand, and longer periods of employment for tourism workers. Yet there is a lack of direct evidence linking such programme to these outcomes. This paper aimed to explore this important disconnect between policy assumptions and evidence-based outcomes through an analysis of the deseasonalising effects of the Spanish social tourism programme for older people. The research found that this programme does have an effect on the seasonal nature of employment and economic activity in most regions studied, but that the huge volume of demand from international tourists in the high seasons masks the quantitative effects in the regions with the highest seasonal concentration of international tourists. Recommendations for policy and practice in sustainable tourism are made that are transferable to many countries and regions that adopt social tourism programmes.     

On the dynamics of inflation persistence around the world

We study the dynamics of inflation persistence in 45 countries for the period 1960–2008 using a recently developed test for multiple changes in persistence, which decomposes the sample information between adjacent I (0) and I (1) periods. We find that: (i) inflation persistence and average inflation tend to fall and rise at the same time; (ii) in some countries there are changes in the level of inflation which do not seem to be related to changes in inflation persistence; (iii) around half of the countries analyzed do not present any burst of I (1) behavior, and hence have stationary inflation throughout; (iv) for the other half, we detect switches of the type I (0) ? I (1) ? I (0), hence, inflation persistence, when it has occurred, has been temporal; and, (v) for about half of the countries in which inflation has presented I (1) behavior, persistent inflation lasted more than a decade. In addition, we find that in the last 50 years there have been mainly two episodes where long bursts of I (1) inflation took place simultaneously among groups of countries. In general, the “Great Inflation” occurred during the seventies and eighties in advanced economies, whereas it occurred during the eighties and nineties in emerging economies, particularly in Latin America.     

Cultural Tourism And Flamenco In The City Of Cordoba (Spain)

Flamenco is a tourist product that can attract many visitors from around the world, and the city of Cordoba (Spain) has an important role in the origins of flamenco. This work studies whether the satisfaction of cultural tourists who visit the city can be influenced by cultural offers related to flamenco. To achieve this objective, fieldwork was carried out based on 709 surveys conducted in the most important flamenco “tablaos” (stages) of the city. The techniques of factorial analysis and linear adjustment were used. The results show that flamenco can be a product that complements the satisfaction of cultural tourists.     

A triple‐win scenario for horizontal collaboration in logistics: Determining enabling and key success factors

Horizontal collaborations emerged as a new strategic option in the logistics sector during the last decade. However, successful implementation of horizontal collaborations is far from a developed issue due to several barriers that exist or emerge when setting up such collaborative projects. This study aims at identifying the enabling factors supporting successful implementation of horizontal collaborations in the logistics sector, and in identifying key success factors that logistics service providers (LSPs) should consider. Results from a within‐ and cross‐case analysis of two horizontal collaboration projects in the contract logistics sector support the proposed theoretical framework, highlighting both enabling and key success factors of horizontal collaborations. The former refers to factors that are related to LSPs, customers, and industries, whereas the latter results in a triple‐win scenario characterised by LSP competences, trust, and environmental management orientation of successful horizontal collaboration projects.     

The entrepreneurial motivation in academia: a multidimensional construct

In this paper we propose a model to analyse the motivation of academic entrepreneurs that comprises six dimensions: personal, relating to the entrepreneurial opportunity, to scientific knowledge, to the availability of resources, to the incubator organization, and to the social environment. The model is tested based on information from a survey administered to 152 Spanish academic entrepreneurs. Our results show that entrepreneurial opportunity is not part of the entrepreneurial motivation, but is of the utmost importance to academic entrepreneurs. Also, we find the scientific knowledge is the main driver of entrepreneurial activity in the academia.     

Innovation and productivity in knowledge intensive business services

This paper studies empirically the relationship between the sources of knowledge, innovation and productivity in Knowledge Intensive Business Services using French micro data and sheds some new light on the production of knowledge and on effects of innovative output on firm productivity. Both an innovation function and a production function augmented with dummy endogenous innovation are estimated. Three estimators which control for endogeneity of the dummy innovation are employed: the first is a maximum likelihood estimator of the equations’ system while the other two are built in the instrumental variables framework. These estimators give useful complementary information because of the usual efficiency-robustness tradeoff comparing system-equations and single-equation estimators. We find that innovation is frequent in Knowledge Intensive Business Services and has a strong and positive effect on productivity. As in manufacturing, the main determinant of innovation is formal knowledge resulting from R&D or from acquisitions of equipment, patents or licenses.