Ideenwettbewerbe als innovatives Markenbindungsinstrument

Onlinebasierte Ideenwettbewerbe mit Web 2.0-Funktionalit?ten bieten neue innovative M?glichkeiten im Online Marketing. Sie tragen dazu bei, die Bekanntheit und positive Wahrnehmung einer Marke in der ?ffentlichkeit zu st?rken. Konsumenten setzen sich intensiver mit einer Marke auseinander, was schlie?lich zu einer st?rkeren Identifikation mit der Marke und Bindung führt. Auch Swarovski, dem Kristall-Weltmarktführer, gelang durch diese Einbindung von Konsumenten der Erfolg.     

Solidarische Privatversicherung oder Bürgerprivatversicherung? Eine Replik

In der Juniausgabe ver?ffentlichte der Wirtschaftsdienst einen Aufsatz mit dem Titel „Die Solidarische Privatversicherung — Ein Vorschlag zur Gesundheitsstrukturreform“. Dieses Konzept diskutieren Johann Eekhoff und Christine Wolfgramm und stellen dem einen eigenen Vorschlag entgegen. Ulrich van Suntum erl?utert seine Sichtweise in einer Erwiderung.     

INNOVATION AND GROWTH WITH RICH AND POOR CONSUMERS

This work studies the impact of income inequality on the level of innovative activities in a model where innovations result in quality improvements. In contrast to the standard model of innovations and growth, the equilibrium outcome may be characterized by a situation where not only the quality leader but also producers of worse qualities are on the market. In that case the quality leader sells to the rich, whereas the producer of the second‐best quality sells to the poor. In general, we find that a more equal distribution of income is favourable for innovation incentives. This is consistent with empirical evidence suggesting that countries with a more equal distribution of income have grown faster.     

Politically stable pay-as-you-go pension systems: When the social-insurance budget is too small in a democracy

The essay analyzes in an overlapping-generations model, to which extent a pay-as-you-go pension system will be the outcome of majority voting, given specific institutional set-ups. Clearly, the vote of an active person depends on his expectations about how the present decision (i.e., his contribution) is linked to the future (i.e., his benefits), when he will be retired. In the paper we employ the assumption of a basic social contract where each active voter's future benefits are positively related to his contributions. It is shown that in this framework a steady-state with a positive (though lower than optimal) level of the pension system exists, even if a new majority decision about the system takes place every period.     

Die ökonomischen Defi zite der USA als weltwirtschaftliches Problem

Die USA haben seit Mitte der 90er Jahre ein hohes Leistungsbilanzdefi zit. Dies geht seit 2002 mit einem Budgetdefi zit aber auch mit einer sinkenden privaten Ersparnis einher. Der riesige Kapitalbedarf der USA lie? sich bisher zu geringen Zinss?tzen befriedigen. Wenn es allerdings zu einem Vertrauensverlust bei den Anlegern kommt, wird die gesamte Weltwirtschaft eine gravierende Anpassungskrise erleben.     

Triggers for virtual customer integration in the development of medical equipment — From a manufacturer and a user's perspective

Virtual customer integration (VCI) involves customers throughout all stages of the new product development process. Firms across industries have started to experiment with virtual user integration and expect to utilize their knowledge, creativity, and judgment. However, little research exists that looks at the motivations of customers and managers to engage in virtual product development projects. In this paper we try to identify the triggers for virtual customer integration (VCI) from the manager's as well as from the customer's perspective. Using Ajzen's Theory of Planned Behavior we aim at explaining managers' motivation for the adoption of VCI based on a sample of 104 managers engaged in the product development process of manufacturing firms of medical technology. Drawing on motive research, we test six categories of customer motivations to engage in VCI projects on a sample of 105 users of medical technology. The results show that for mangers subjective norms and attitude predict the intention to use VCI. For customers, interest in innovation and product improvement are the most important drivers, whereas monetary compensation and prestige are not significant, and surprisingly the desire to help people even has a negative impact on the participation of VCI.