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1.
The impact of television-program-generated moods on the processing of embedded advertisements was examined within an experimental setting. Results show that program-induced moods affected the amount of message recall and cognitive responses toward the advertisement. In addition, the results show that the affective bias in the cognitive responses toward the advertisement is affected by program-induced moods. The implications of the results and directions for a program of research are discussed. 相似文献
2.
Ike Mathur Kimberly C. Gleason Selahattin Dibooglu & Manohar Singh 《The Financial Review》2002,37(1):17-33
The contagion, or informational spillover, effects of the 1994 peso crisis from the Mexican market to the Chilean market, and to the Chilean American Depository Receipts (ADRs) trading in the U.S., are examined. Significant excess returns are observed for Chilean stocks for the event dates of the Mexican Peso crisis, providing evidence of contagion effects. Significant excess returns on these Chilean ADRs are also observed for each of the five event dates associated with the Peso crisis, suggesting that the contagion effects spilled over to the ADRs. A multiple regression model shows that the spillover contagion effects were very efficiently transmitted from the Mexican market to the Chilean market to the Chilean ADRs. Multifactor regressions show that the most significant influence on the pricing of Chilean ADRs is the raw Chilean Index, rather than the Chilean Index expressed in U.S. dollars. 相似文献
3.
Kimberly C. Gleason Ike Mathur Roy A. Wiggins III 《Journal of Financial Services Research》2006,29(3):237-254
We examine the acquisition and joint venture strategies of U.S. banks from 1980 to 1998 to diversify into non-banking sectors.
We find that the market responds favorably to both types of expansions, with the gains being shared between acquiring banks
and their targets and venture banks and their non-bank partners, respectively. Acquisitions expose acquiring banks to significant
increases in nonsystematic, market, and total risk, while joint ventures result in significant decreases in the nonsystematic
and total risk measures for participating banks. Our results suggest that product-market expansions, in general, provide U.S.
banks with value-enhancing opportunities, and that joint ventures may improve both the return and risk characteristics of
the partner banks. 相似文献
4.
5.
Anil Mathur 《心理学和销售学》1996,13(1):107-123
Although corporate contributions to charity have been the subject of much discussion and research, little attention and research has been devoted to understanding charitable gift-giving behavior of individuals. Using exchange theory, we provide explanations for gift-giving behavior of older adults. A model is developed and tested using LISREL. The results suggest that social interaction and control motivations are important predictors of gift-giving behavior. Contrary to expectation, esteem enhancement motivations were negatively related to charitable gift giving. These results provide partial support for an exchange-theory-based explanation of older adults' gift-giving behavior. © 1996 John Wiley & Sons, Inc. 相似文献
6.
Gautam Mathur 《World development》1979,7(10):973-983
This paper deals with remnants of neoclassical elements in Keynesian and post- Keynesian throught, and attempts to demonstrate that the elimination of these elements from our modes of thinking would not impoverish economic analysis as a means of solving real problems.In the Keynesian analysis the causation from investment to savings is exhibited in terms of income determination. When put in terms of a capital theory model, the vector of savings is represented in two ways: firstly, real savings, and secondly, counterpart real savings. The former coincides with the investment vector and the latter with the vector of consumption goods foregone for diverting resources towards equipment making. Thus the Keynesian causation in capital theory terms makes the concept of national savings as an independent variable redundant.The Robinsonian causation in a golden age with full employment and its reversal of direction in a steady state with non-employment are then considered. But in each of these, variables like rate of savings and output-capital ratio are found to be dormat variables. They are termed as null variables which, being of no account in both full-employment and unemployment situations, could, without loss, be deleted from the repertory of analytical tools. The Harrod formula of warranted rate of growth, when put in causal form, thus becomes a redundant portion of economics of growth. The real determinants of the growth rate and real wage rate on which the analysis of growth or of development should be based, are also depicted. 相似文献
7.
P. N. Mathur 《Review of Income and Wealth》1967,13(1):1-11
The technique of national income accounting is a part of what Hicks has termed “The Fixprice Method”. Deflation is an attempt to approximate a real economy to a fixprice economy. It is shown that if the propositions of macro-dynamics are to hold, this deflation cannot be done in accordance with the price structure prevailing at any particular historical time, but must use that given by the capital theory of value, viz., when returns to labour are equal to zero. For a labour-abundant developing economy this will correspond to prices based on opportunity cost principles. As an illustration, sectoral incomes on this basis have been calculated for the industrial sector of the Indian economy for the years 1951 to 1965. 相似文献
8.
Cognitive age has been an important construct in studies of older consumers. The present study builds upon previous research by providing theory‐based antecedents of cognitive age. The results suggest that differences in cognitive age do not merely reflect differences in chronological age, and that a person's cognitive age is influenced by his or her experiences of life events that serve as markers of transitions into social roles people are expected to enact at different stages in life. In addition, the experiences of health‐related events, such as chronic conditions, make people aware of their aging, affecting their cognitive age. The influence of cognitive age on consumer‐behavior variables is also examined, and directions for future research are suggested. © 2005 Wiley Periodicals, Inc. 相似文献
9.
We establish bounds on option prices in an economy where the representative investor has an unknown utility function that is constrained to belong to the family of nonincreasing absolute risk averse functions. For any distribution of terminal consumption, we identify a procedure that establishes the lower bound of option prices. We prove that the lower bound derives from a particular negative exponential utility function. We also identify lower bounds of option prices in a decreasing relative risk averse economy. For this case, we find that the lower bound is determined by a power utility function. Similar to other recent findings, for the latter case, we confirm that under lognormality of consumption, the Black Scholes price is a lower bound. The main advantage of our bounding methodology is that it can be applied to any arbitrary marginal distribution for consumption. This revised version was published online in June 2006 with corrections to the Cover Date. 相似文献
10.