Prior studies in the existing tourism literature have frequently emphasized the relatively expensive costs for drawing first‐time visitors. These studies, however, have largely failed to explain how to draw first‐time visitors to a destination. In other words, little was known regarding what destinations should do to attract first‐time visitors in an effective way. To provide more insights, this research investigated the impact of three diffusion models on attracting first‐time visitors. These models included an external influence model for impact of mass media, an internal influence model for impact of interpersonal communications, and a mixed model for impacts of both mass media and interpersonal communications. Assessing the model impact in a macroapproach for first‐time visitors to Hong Kong, empirical findings indicated that the mixed influence model provided the highest explanatory quality, with word‐of‐mouth being a dominant factor. 相似文献
Increasingly, work stress and job insecurity have become pervasive issues in today’s dynamic workplace. Extant literature suggests that individual psychological resources play a significant role in job insecurity and stress. A review of the literature on psychological capital (PsyCap) suggests that there is a dearth of experimental investigation on the effect of PsyCap interventions (PCI) on stress and job insecurity. The primary purpose of this study is to experimentally examine whether an increase in PsyCap through PCI results in a significant decrease in stress and job insecurity. This experimental investigation was conducted on a sample of 234 adults employed in the telecom sector. This study used a two-group (treatment group and placebo control group) pre-test and post-test design. Subjects were randomly assigned either to the treatment group (N?=?124) or the placebo control group (N?=?110). Findings suggest that those subjects who were given PCI (treatment group) developed their PsyCap and there was a significant reduction in stress and job insecurity. On the contrary, participants of the placebo control group did not report any significant change in stress and job insecurity. Theoretical and managerial implications are discussed.
