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New technologies enable practitioners to communicate scents in advertisements on various media. The current research examines the importance of matching scent cues to the advertised product, and the joint effect of scent and other cues such as colour on consumer responses to advertising. A 4 × 2 experimental design was conducted, where participants (N = 603) were presented with scented colour print advertisements. Three hierarchical responses were measured: emotional response, attitude, and purchase intention. Findings reveal that higher congruence between scent and the advertised product heightens positive consumer response. Furthermore, this research stresses the significant joint effect of scent and colour cues, and supports the incongruence approach, suggesting that combining scents that are poorly congruent with other sensory cues enhance consumer response. Practical and theoretical implications are discussed. 相似文献
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In this exploratory study, an attempt was made to clarify the role of the visitors' perception of the socialist era in relation to their (1) perception of socialist monuments' maintenance level, (2) willingness to visit socialist monuments, (3) willingness to present socialist monuments for tourism purposes, (4) willingness to pay towards a visit to a socialist-era monument, and (5) willingness to donate towards socialist-era sites' restoration. Based on a quantitative study with 236 Bulgarians at Buzludzha peak, the findings suggest that the perception of the socialist era is relevant to the understanding of the individual's willingness to visit socialist monuments, presenting them to international and local visitors, the evaluation of their maintenance level, and the willingness to support their restoration. The findings' theoretical and practical contributions are discussed, highlighting the importance of the individuals' perception of a heritage site when revealing their attitudes towards its restoration. 相似文献
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ABSTRACTMortality salience, a key term in Terror Management Theory, refers to self-awareness of one’s vulnerability and ultimate mortality. This exploratory study, based on psychology and tourism literature, clarifies the degree to which a visit to a heritage site of death and atrocities evokes mortality salience as well as the relationship between mortality salience and various dimensions of the visit experience. The findings indicate that not only was mortality salience evoked during the visit, it is also an important component in understanding the motivation to visit dark sites, the emotional experience of the visit, and the impact of the visit on visitors. We therefore propose that the conceptualization and management of a death-centered heritage site can be enriched by the integration of sense of mortality salience. Additionally, the high Cronbach’s alpha suggests that the study can provide an initial basis for a scale to quantitatively measure Mortality Salience. 相似文献
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Yaniv Zaks PhD Esther Frostig Benny Levikson 《North American actuarial journal : NAAJ》2013,17(1):65-73
Abstract Consider a portfolio containing number of risk classes. Each class has its own demand function, which determines the number of insureds in this class as a function of the premium. The insurer determines the premiums based on the number of insureds in each class. The “market” reacts by updating the number of the policyholders, then the insurer updates the premium, and so on. We show that this process has an equilibrium point, and then we characterize this point. 相似文献
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Despite its contribution to the national economy, domestic tourism is one of the most neglected and under-researched forms of tourism in the literature. This study tested an integrated path model examining the interrelationships between destination image, perceived quality, satisfaction and behavioural intentions, using domestic tourists who visited Eilat, Israel. The findings support the hierarchical relationships between image, quality, satisfaction and behavioural intentions. In addition, the affective image component was found to exert a far greater impact on the overall destination image than the cognitive component. The study establishes a better understanding of domestic tourists’ destination image and behavioural intention formulation. It also provides a number of implications for destination managers targeting the voluminous domestic segment. 相似文献
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The Growth of Executive Pay 总被引:7,自引:0,他引:7
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Gideon Yaniv 《中国海关》2011,(2):56-57
世界海关组织在1999年6月修订的《关于简化和协调海关制度的国际公约》中建议:各国可在进境旅客携带应税商品进行海关申报方面使用红绿通道制度。根据该制度,进境旅客必须在红绿通道中选择一个,若携带应税商品,则应选择须完全申报并纳税的红色通道;若未携带应申报商品,则可选择绿色通道。 相似文献
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This article reports two experiments that compared the standard ultimatum game played by individuals with the same game played by three-person groups. In the group treatment, the members of the allocating group conducted a brief, face-to-face discussion in order to decide, as a group, on a proposed division, whereas the members of recipient group held a discussion on whether to accept or reject the proposal. If the proposal was accepted, each group member received an equal share of his group's payoff (the pie in the group condition was three times that in the individual condition). In both experiments, groups offered less than individuals. But as indicated by the low rejection rate in both treatments, groups were also willing to accept less. 相似文献
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Women’s sexual behaviour in leisure-travel contexts is an under-researched area. Most attention has focused on commercial forms of sex/romance tourism. The purpose of this study was to address women’s sexual behaviour in tourism, with both steady and casual sexual partner/s, by focusing on their perceptions and related meanings. Drawing upon constructivist grounded theory, 21 in-depth interviews with secular and traditional Israeli Jewish women were analysed using a Foucauldian lens, which incorporated technologies of self, inversions of sexual roles and heterotopia. The findings reveal that for some women, sexual behaviour in tourism is an arena for self-exploration, resistance and self-transformation. The complexity of the inversions of sexual roles is illustrated via the triplex of mind, language and body, that combined produce a counter-discourse to social stereotypes associated with women’s sexual behaviour in their home environments. 相似文献