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Suzanne Heywood Dennis Layton Risto Penttinen 《销售与管理》2010,(1):30-31
把成本削减平摊到公司所有部门的做法看似公平,但却毫无意义。目标明确的成本削减和构建能力的尝试才是明智之举。 相似文献
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Efficiency in Australia's spot FOREX market is tested using daily, weekly and four-weekly data subsequent to the floating of the dollar in 1983. Earlier research using pairwise cointegration tests of currency markets has suggested little evidence of market inefficiencies. However, multivariate cointegration tests carried out in the paper, based on canonical transformation of the exchange rate data, suggest the existence of long run equilibrium relationships among the spot rates, implying the existence of market inefficiency in the FOREX market. 相似文献
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Patrick L. Brockett W.W. Cooper Linda L. Golden Subal C. Kumbhakar Michael J. Kwinn Brian Layton Barnett R. Parker 《Socio》2008,42(1):1-17
To help resolve a long-standing debate in the US Government on advertising strategies for military recruitment, this study applies ordinary least squares (OLS), which here includes (1) stochastic frontier analysis (SFA) and (2) frontierized least squares (FLS), to evaluate two distinct advertising strategies: Service Specific vs. Joint. Thus, in contrast to the customary use of a single central tendency method, such as OLS, on different models, we here use multiple methods on a single model to cross check and validate results. In addition to serving as cross checks, the methods can be used to identify classic problems, including biases in the data and shortcomings in one or more of the methodologies employed. To avoid dealing with problems on identifying motives underlying various patterns in advertising expenditure, data are drawn from a statistically designed experiment where the expenditures were controlled as part of the experiment to resolve the issue of a choice between the two advertising strategies of interest. In contrast to earlier studies, the current paper finds that all methods used lead to the same conclusion: Service Specific is more efficient than Joint, at least for the US Army—which is, by far, the largest military advertiser. Finally, the paper introduces a new method for reallocating advertising budgets between the Uniformed Services which (a) is simpler than the customary use of cross partial derivatives, (b) avoids the need for the ceteris paribus assumptions for each such allocation, as in customary reallocation methods and (c) simplifies matters so that, for instance, it is not necessary to introduce an entirely new organization to administer the desired coordinating activities. 相似文献
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Allan P. Layton 《The Australian economic review》1987,20(1):39-45
Using the methodology of the National Bureau of Economic Research, Boehm and Moore (1984) have recently constructed leading and coincident indexes of Australian cyclical economic growth. The present article examines the reliability of the leading index by investigating the coherence between these two measures of economic activity at different cycle-lengths using the technique of cross-spectral analysis. 相似文献
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Wiktor Adamowicz Michel Hanemann Joffre Swait Reed Johnson David Layton Michel Regenwetter Torsten Reimer Robert Sorkin 《Marketing Letters》2005,16(3-4):387-399
From a practical perspective, (arguably) most consumer decisions are not made in isolation of the households in which consumers
are inserted, yet we commonly treat them econometrically as if they were. The purpose of this workshop was to take some initial
steps in defining needed research in household decision making that structurally accounts for goal sharing, utility interdependence,
taste heterogeneity, choice set formation, power structures, group size and composition, and so forth. We also considered
conditions under which aggregation of tastes, utility and choices might occur and make sense from both behavioral and modeling
perspectives. 相似文献
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Douglas M. Larson Sabina L. Shaikh and David F. Layton 《American journal of agricultural economics》2004,86(2):307-320
When consumer choice is constrained by time as well as money, willingness to pay can be defined with respect to either numeraire. The two measures can be related formally within a utility-consistent model of choice subject to two constraints. Furthermore, when information is collected on both, the respondent's marginal value of time can be identified. A system of willingness to pay time and money and the marginal value of leisure time is estimated jointly in an application to California whalewatching and whale stock enhancement. The empirical approach can be applied with only minor additions to survey techniques for nonmarket valuation. 相似文献
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International Journal of Technology and Design Education - The British government has claimed that no other western country has given such prominence to technology in the curriculum for all pupils... 相似文献
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