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A future successful global marketer must develop an excellent quality marketing system that impresses users and continuously provides excellent, quality products in a timely manner through corporate management. In this study, the authors proposed the Customer Science Dual System, CS-TMNS & CS-SDSM. For the purpose of innovating strategic product development systems so called Customer Value Creative System, the Total Marketing Network System, CS-TMNS is established. In addition, for intelligent utilization of the established CS-TMNS, statistical science is incorporated so as to create the Strategic Designing Support Methods, CS-SDSM, as a new approach to the creation of wants that are vital to product planning and designing. Concretely, the author will also introduce the effectiveness of this system that reflects latent customer needs through scientific marketing application examples via Automobile Design Profile for the Younger Generation. 相似文献
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At present, one of the specific measures taken is an urgent improvement of intelligent productivity for the purpose of offering highly reliable products to create customer value in a short period of time. Against this background, the author focuses on the New Japan Production Model for establishing a development designing and production engineering system in the automotive industry. This paper presents the Dual Technology Management Model of design and production for establishing a development designing and production quality assurance system that is indispensable for CAE (Computer-Aided Engineering) and experiment in the automotive industry and its effectiveness is verified. 相似文献
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We revisit the classic discussion of the comparison between tax and quota, but in a free-entry Cournot oligopoly. We investigate a quantity ceiling regulation as a quota policy. We find that tariff-quota equivalence holds if the firms are symmetric and the number of firms is given exogenously. However the equivalence does not hold and taxes dominate quotas in the free entry market because quota can increases the number of entering firms and increases the loss caused by excessive entries. 相似文献
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Hiroki Koyama Tadashi Todokoro Rica Okajima Manabu Yamaji Kakuro Amasaka 《美中经济评论(英文版)》2010,(10):58-66
In this report, the authors would like to propose CMP-FDM (Customer Motion Pictures-Flier Design Method) to increase the willingness of consumers to visit the automobile dealership. CMP-FDM is a method of creating attractive fliers while using customer behavior analysis with videos. According to the analysis of how customers see fliers, the authors classify their behavior into three types and create attractive designs so that each guarantees each customer's satisfaction. Finally, the authors integrate the three types of fliers into one attractive to all customers by organizing the design features (design elements), and then validate the method. 相似文献
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Manabu Shimasawa Kazumasa Oguro 《Journal of the Japanese and International Economies》2010,24(4):586-602
To quantify the impacts of immigration and fiscal reconstruction on the Japanese economy, we present a dynamic computable general equilibrium OLG model with an overlapping generations structure. We use a total of 16 countries and regions, both including those that are industrialized, such as Japan, the US, and the EU, and developing countries, such as China, Brazil, the Philippines, and Peru.Our simulation results show that a permanent immigration flows of 150,000 will improve the Japanese economy and the welfare of current and future generations. On the other hand, a standalone increase in the consumption tax will not improve long-run welfare. The results indicate that substantially increased inflows of working-age immigrants would alleviate the need for future fiscal reform and also help to dramatically reduce the public pension burden on the working generations. 相似文献
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Manabu Asai 《Journal of Empirical Finance》2008,15(2):332-341
This paper examines two asymmetric stochastic volatility models used to describe the heavy tails and volatility dependencies found in most financial returns. The first is the autoregressive stochastic volatility model with Student's t-distribution (ARSV-t), and the second is the multifactor stochastic volatility (MFSV) model. In order to estimate these models, the analysis employs the Monte Carlo likelihood (MCL) method proposed by Sandmann and Koopman [Sandmann, G., Koopman, S.J., 1998. Estimation of stochastic volatility models via Monte Carlo maximum likelihood. Journal of Econometrics 87, 271–301.]. To guarantee the positive definiteness of the sampling distribution of the MCL, the nearest covariance matrix in the Frobenius norm is used. The empirical results using returns on the S&P 500 Composite and Tokyo stock price indexes and the Japan–US exchange rate indicate that the ARSV-t model provides a better fit than the MFSV model on the basis of Akaike information criterion (AIC) and the Bayes information criterion (BIC). 相似文献
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We build a computable OLG model with monetary growth to calculate the optimal level of inflation rate for Japan, and to study policy reforms make any quantitative impacts on it. Four main results were obtained: (i) the optimal inflation rate for Japan is calculated around 1.0%; (ii) the calculated underlying inflation rate is about 9% under the present Japanese economic and fiscal situation; (iii) to prevent high inflation, fiscal reconstruction needs to be implemented; and (iv) if fundamental fiscal reform is conducted, the optimal inflation rate might be achieved. These results are very robust to calibration. 相似文献
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Proposal and validity of Intelligent Customer Information Marketing Model: Strategic development of advanced TMS 总被引:1,自引:1,他引:0
Manabu Yamaji Kakuro Amasaka 《美中经济评论(英文版)》2009,8(8):53-62
In this paper, one vital point of the strategic marketing structure is its definition, marketing activities should be defined from "closed marketing activities" that are limited to the business and sales division to "open marketing activities" that can be performed through steady linkage with all other divisions in a company-wide framework. The aim is for an "Evolution of Market Creating" through "High Quality Assurance and Innovating Advertisement, Product planning and Dealers' Sales Activities" by utilizing the scientific approach of Advanced TMS. So, the authors present an "Intelligent Customer Information Marketing Model, ICIM" which takes the form of strategic marketing. As an example of the application of this research, the authors apply this model to advertising, product planning and dealers' sales activities and obtained the results shown. 相似文献