6.
The case study regards the question whether economic self-interests of publishers have a significant influence on the reporting of their own newspapers with regard to crucial topics touching those interests. The conflict about the minimum wage in the mailing business is scrutinized. The newspapers engaged in the mailing business are compared with those of independent newspapers without these interests. Because the political inclination of a newspaper, even beyond the self-interests of its publisher, affects the reporting of a conflict, newspapers with different political views are chosen among economically involved and uninvolved media companies. The study is based on the “public task” of press and researches, using a quantifying analysis of contents, relevance and plurality of conflict reports. The results show that in this case the basic political orientation of a newspaper had a significant influence on the portrayal of the conflict. An additional influence with regard to the economic self-interests could not be proven significantly. Ideology seems to be more important than self-interest. However in this case political orientation and economic self-interests harmonized. Therefore it is still relevant to study the role of economic interests for the realization of the “public task”.
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