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1.
Marketing online banking services: The voice of the customer 总被引:1,自引:1,他引:0
US banks have invested heavily in developing online capabilities, with the expectation of migrating customers to the new cheaper delivery system. Results in the USA thus far have been mixed at best; market penetration is low and customer usage is sporadic, focusing mainly on simple tasks. This paper reports on the first of two studies conducted to investigate the reasons for the mediocre performance. A qualitative consumer study revealed significant differences in attitudes and opinions between early users and those that banks hope will adopt next. Most importantly, future prospects could be characterised as indifferent about online banking; many were not convinced about its benefits and the value it provides. While the potential to expand the market for online banking services exists, banks need to re-examine their marketing approach. 相似文献
2.
Antecedents of private label attitude and national brand promotion attitude: similarities and differences 总被引:2,自引:0,他引:2
A model that addresses the similarities and differences in conceptual antecedents of attitudes toward private label grocery products and national brand promotions is proposed and tested. The proposed model is tested using a sample of 300 consumers who were recruited from grocery stores, provided behavioral data from sales receipts of their shopping trip, and responded to a survey that contained multi-item construct measures. We predict and find in the study that both price and nonprice related constructs impact both private label attitude and national brand promotion attitude, but the directionality and strength of several of these relationships differ. Implications of these findings for retailers and national manufacturers are discussed. 相似文献
3.
晚清重臣左宗棠在经略西北期间,提出了一系列开发、建设西北的思想。他在因地制宜兴修水利,植树造林,农牧并举,发展少数民族地区经济和文化教育,推广近代工业和商业贸易等方面进行了积极实践。他的许多宝贵经验对我们今天的西部大开发仍具有启示作用。 相似文献
4.
Michael Dan Berry 《Journal of Regulatory Economics》1994,6(4):399-420
Property rights theory predicts that private firms whose ownership shares are not tradable will not be managed efficiently. This paper tests that theory by comparing the costs of rural electric cooperatives (RECs) and investor-owned electric utilities (IOUs). Separate translog cost functions are estimated for the RECs and the IOUs. The estimated costs of producing several three-product output bundles are then compared across ownership form under the assumption that all firms face identical input prices. The empirical results suggest that the cooperative sector of the electric power industry produces its output in a much less efficient manner than does the investor-owned sector.I would like to thank David Kaserman, Steven Caudill, T. Randolph Beard, Daniel Gropper, and David Laband for their many helpful comments on earlier drafts of this paper. This research was partially funded by the Auburn University Utilities Research Center. The views expressed here are the author's and do not necessarily reflect those of the New York State Public Service Commission. 相似文献
5.
会计网络化建设存在的问题与对策 总被引:2,自引:0,他引:2
易丹 《武汉交通职业学院学报》2006,8(2):53-55,58
会计网络化是会计发展的必然趋势。加快会计网络化建设有利于拓宽财务管理的空间,加快业务流程的时效,提升财务管理的效能,确保资金划拨安全快捷。目前,会计网络化建设在规划设计、功能开发和运行管理等方面,存在重建轻联、重投轻用、重有轻管、重硬轻软等问题。本文中笔者从五个方面剖析会计网络化建设存在问题的原因,在此基础上,从加强统一领导,重视整体设计,完善管理机制,强化管理职能四个方面来提出有针对性的改革措施。 相似文献
6.
作为基层行,如何以更加开拓的思路,更加钠新的举措,认真贯彻落实上级行的决策部署,奋力抢抵千载难逢的股改战略机遇,继续保持良好的发展态势,努力实现既快又好又优的发展,是当前亟待解决的首要问题。 相似文献
7.
Should the current managers remain in control of the firm during financial distress? We address this issue by examining whether managers who take value-maximizing actions also refrain from abnormal selling of their own shares in the firm. Our empirical results show that managers in the action firms do not engage in abnormal selling even during periods of frequent earnings losses. These managers exhibit higher net purchases than the nonaction managers. Thus, trading behavior of the managers and the actions taken during poor performance both appear to be consistent with stockholder interests. 相似文献
8.
9.
本文从公司战略及外部资本市场环境出发,对我国生物制药行业上市公司的增长机会与资本结构的相关性进行了实证研究,结果发现该行业上市公司增长机会与其债务水平呈显著负相关。 相似文献
10.
企业文化作为现代企业管理理论和管理方法的兴起,至今不过20年左右的时间。它之所以引起企业界和学术界的广泛关注和研究,其根本原因是由于它给企业注入了生命活力,以及它给企业带来的有形的和无形的、经济和社会的双重效应,企业文化成了促进企业经营业绩和经济增长的有效手段,一个没有优秀企业文化的企业决不会在激烈的市场竞争中脱颖而出。拥有优秀独特的企业文化,能够帮助企业取得竞争优势,使其立足市场,不断壮大和发展自己。 相似文献