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1.
Del I. Hawkins Ph.D. Kenneth A. Coney Ph.D. 《Journal of the Academy of Marketing Science》1974,2(2):322-331
In contrast to earlier studies using adult subjects, this experiment with first graders did not f’md a high degree of brand
loyalty development in response to a minimally differentiated product. In fact, while some brand preferences did develop,
most subjects appeared to seek some degree of variety in their choices. It is interesting to speculate that children have
a “greater need for novelty” than adults and are thus less likely to develop brand loyalty. However, extensive research will
be required to remove this proposition from the realm of speculation. 相似文献
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The 1990–91 household expenditures distribution in Spain dominates, in the relative ("rightist") Lorenz sense, the 1980–81 distribution, but the latter dominates the former in the absolute ("leftist") Lorenz sense. This situation constitutes a textbook case for intermediate or "centrist" notions of inequality and social welfare. This paper presents the first empirical application of this sort, using the intermediate inequality concept introduced in Del Río and Ruiz-Castillo (2000). The data reveal that there is a decrease in household expenditures inequality for a relatively small set of centrist attitudes. 相似文献
4.
Giacomo Del Chiappa Carlota Lorenzo-Romero María-del-Carmen Alarcón-del-Amo 《旅游业当前问题》2018,21(3):259-276
This research profiles tourists based on the extent to which they trust user-generated content (UGC) uploaded in different types of peer-to-peer applications, also considering their socio-demographic characteristics, frequency of travel and motivations for using the Internet and UGC when making their travel choices. For this purpose, latent class segmentation was applied on a sample of 609 Italian tourists and three different clusters were identified, namely: “distrustful tourists”, “untrusted tourists” and “social web tourists”. The findings suggest that hospitality marketers should improve their social media strategy by focusing their attention on Travel 2.0 applications according to the socio-demographic and behavioural characteristics of their target market. 相似文献
5.
Francesco Caracciolo Pegah Amani Carla Cavallo Luigi Cembalo Mario D'Amico Teresa Del Giudice 《International Journal of Sustainable Transportation》2018,12(4):233-240
The transport phase is one of the crucial stages that can be improved to reduce the environmental impact of the fresh fruit and vegetable supply chain. In this paper, we calculate the environmental impact of feasible logistic alternatives for the above-mentioned supply chain so as to identify the type of transportation that incurs the lowest environmental costs. Specifically, we consider the early potato supply chain as a case study, as it involves one of the main fresh vegetables exported from Italy. Consumers' willingness to pay for the environmental impact of different logistic chains was obtained through life cycle assessment. Our results show that rail transport could reduce environmental impact in terms of tons of oil equivalent, environmental loads, and fuel consumption while ensuring reasonable shipment times. Development of an efficient rail transport system would be positively considered by consumers, enhancing their preferences for Italian products. 相似文献
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It is shown that the joint distribution of economic and political power plays a key role in determining regulatory and tax policies of national and subnational governments. If both economic and political power are evenly distributed across individuals, then regulatory and tax policies are efficient, but if they are unevenly distributed and positively correlated, then regulatory policy is used by subnational governments to redistribute income in favor of individuals with higher economic and political power at the expense of productivity and output. Consequently, the national government has to raise the tax rate to finance public expenditure. Moreover, if there exists a positive correlation between economic and political power, then the higher the fiscal gap, the larger the gap between equilibrium and efficient policies because subnational governments underestimate more the fall of public revenues caused by inefficient policies. 相似文献
7.
Ccile Aubert Patrick Rey William E. Kovacic 《International Journal of Industrial Organization》2006,24(6):1241
Antitrust authorities have set up leniency programs for cartel members that denounce their collusive agreements. These programs help prosecute participants and can thereby deter collusion. We compare the impact of reduced fines and positive rewards and argue that rewarding individuals, including firm employees, can deter collusion in a more effective way.We discuss possible adverse effects of whistle-blowing programs on firms' behavior, and particularly on turnover, incentives to innovate and cooperation. We also explore explanations for the puzzling fact that managers keep incriminating evidence and argue reward programs actually provide additional incentives for keeping such evidence. 相似文献
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This paper investigates the contribution of gender differences in job mobility to the emergence of a gender wage gap in the Italian labour market. We show that over the first 10 years of labour market experience job mobility accounts for up to 30% of total log wage growth for men and only 8.3% for women, and that this difference is mainly due to differences in returns to mobility. The gender mobility gap is robust to the inclusion of individual, job and firm characteristics, to different ways of accounting for individual unobserved heterogeneity, and is mainly found for voluntary job moves. Looking at the characteristics of the jobs and the firms' workers move to, we find that moves to larger firms represent by far the main source of gender differences in returns to mobility. We offer two possible explanations for this finding; one which involves differences in bargaining behaviour and one which relates to the theory of compensating differentials. 相似文献
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ABSTRACTFor media planners to combine multiple media across platforms to maximize synergy is a critical challenge within integrated marketing communication. For this study, in-depth interviews were conducted with experienced media specialists in leading agencies to explore how they integrate different out-of-home advertising media platforms in IMC strategies. The feedback of these experts was then used to propose a model of strategies to enhance synergy within out-of-home advertising campaigns. This model is a first of its kind for planning out-of-home advertising media across platforms and bridges a gap in the existing literature on media synergy and out-of-home advertising media strategy. 相似文献