The intelligibility of supplier information

This paper describes a study in which the intelligibility of supplier information was investigated from a consumer viewpoint. A sample of 123 randomly selected subjects were given eight automobile brochures and asked to rate the manufacturer information on four automobile characteristics which are highly important to consumers.In order to measure intelligibility one subjective and one objective indicator were chosen. The subjective rating scores indicate considerable differences among the characteristics. As the ratings of a list of intelligibility items demonstrate, a negative scoring was especially due to a lack of explanation of technical terms and furthermore to the fact that in the subjects' view, much of what was said in the brochures could have been left out. The hit rate, which was taken as an objective indicator of intelligibility, shows that on average for all subjects and topics under consideration nearly half of the information actually given in the brochures was not made use of as it could not be identified as relevant.This unduly high amount of wasted information can be reduced only when the suppliers of information become aware of — and take into account — the readers' dissatisfaction with unnecessary information.

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Die Verständlichkeit von Anbieterinformationen

Zusammenfassung Der Erfolg jeder Art von Kommunikation hängt von verschiedenen Faktoren, darunter nicht nur von Inhalt, sondern auch von der Präsentation der ausgesandten Information ab. Der Informationsempfänger kann die an ihn gerichtete Botschaft nur dann entschlüsseln, wenn sie für ihn verständlich abgefaßt ist, umgekehrt muß der Informationssender den Kriterien der Verständlichkeit von vornherein Rechnung tragen, wenn seine Information den gewünschten Zweck überhaupt erreichen soll. Die vorgelegte Studie hat zum Ziel, die Verständlichkeit gegebener Anbieterinformationen aus der Sicht der Konsumenten zu überprüfen und daraus Vorschläge für eine verständlichkeitsfördernde Aufbereitung der Informationen abzuleiten.Im Mittelpunkt des empirischen Vorgehens standen Anbieterinformationen, die in Prospekten enthalten sind. Beispielhaft wurde getestet, ob Herstellerinformationen in Automobilprospekten von den Prospektnutzern herausgefunden und entscheidungsbezogen umgesetzt werden können, und ob diese Informationen von den Konsumenten als verständlich bewertet werden. Im Rahmen einer schriftlichen Befragung wurde 123 zufällig ausgewählten Personen mit Führerschein eine Stichprobe von 8 Automobilprospekten zur Durchsicht nach 4 vorgegebenen Themenbereichen vorgelegt. Bei der Auswertung wurden ein subjektiver und ein objektiver Verständlichkeitsindikator unterschieden.Das subjektive Urteil der Befragten signalisiert erhebliche Unterschiede im Grad der Verständlichkeit der Informationen zwischen den einzelnen Bereichen. Die zusätzliche Bewertung einer Liste von 10 bipolaren Verständlichkeitsmerkmalen zeigte, daß wesentliche Gründe für negative Urteile der Befragten darin liegen, daß einerseits Fachwörter in den Prospekten nicht erklärt, andererseits viel überflüssige Worte gemacht werden. Die Findequote als objektives Maß für Verständlichkeit wies aus, daß im Durchschnitt über alle Befragten und Themenbereiche nahezu 50% der in den Prospekten tatsächlich enthaltenen Informationen von den Befragten nicht herausgefunden werden konnten. Dieses unerwartet hohe Ausmaß an fehlangebotenen, weil nicht genutzten Informationen könnte dann reduziert werden, wenn die Informationsanbieter ihre Botschaften verstärkt anwendungsbezogen, den Kognitionen der Verbraucher entsprechend aufbereiteten und durch Streichung von überflüssigen Zusätzen verdichteten.

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Ingrid Gottschalk and Iris Schneider are Research Associates at the University of Hohenheim, Institute 530, P.O. Box 700562, D-7000 Stuttgart 70, FRG.     

The Price Impact of Lending Relationships

This study analyzes the impact of bank relationships on a firm's borrowing costs. We find that a firm's borrowing costs decrease with relationship strength, proxied by the share of bank debt provided by the lender. Borrowing costs, however, rise with relationship length. While the increase over time is weak on average, bank‐dependent borrowers face a substantial premium after several relationship years. Switching the lender initially leads to only a small price discount on average. However, the discount is considerable for borrowers that switch and had a strong relationship with their previous lender. Our results suggest that close lending relationships lead to benefits for the firm, but may also imply hold‐up costs in the long term.     

Institutionelle Diversität ist wichtig

2009 erhalten zwei ?konomen den Wirtschaftsnobelpreis, die sich mit institutionellen Fragen auseinandergesetzt haben. Elinor Ostrom besch?ftigt sich mit einer spezifi schen Form der Organisation von Wirtschaft, den sogenannten „Commons“. Sie zeigt, dass diese der Privatwirtschaft einerseits und der staatlichen Verwaltung andererseits in vielen Bereichen überlegen sind. Elinor Ostrom wurde als erste Frau in dieser Disziplin ausgezeichnet.     

‘I’ve been to Bali too’ (and I will be going back): are terrorist shocks to Bali's tourist arrivals permanent or transitory?

International visitor arrivals to Bali are examined using univariate and panel Lagrange multiplier (LM) unit root tests with one and two structural breaks to ascertain if shocks to the time path of tourist arrivals are permanent or transitory. The univariate LM unit root tests with one and two structural breaks fail to reject the null hypothesis of a unit root in international visitor arrivals to Bali. However, the panel LM unit root tests with one and two structural breaks applied to a panel of Bali's 11 major source markets reject the null and support the alternative hypothesis of a joint trend-stationary series with transitory shocks. This result suggests that, the effects of the recent terrorist acts on Bali on the growth path of tourist arrivals from major markets are only transitory and that as a consequence Bali's tourism sector is sustainable in the long run.     

THE SENSITIVITY OF INCOME INEQUALITY TO CHOICE OF EQUIVALENCE SCALES

To account for the fact that a household's needs depend on its size and composition most studies on income inequality adjust the observed household incomes by equivalence scales. However, since the rationale for choosing a specific scale is rather vague the importance of testing the sensitivity of income inequality estimates to choice of equivalence scales has long been acknowledged. The sensitivity studies in the literature are restricted to equivalence scales that do not depend on the income level of the reference household which means that the effect of a rise in the household size on the scale rate does not depend on whether the household is poor or rich. By using Norwegian micro-data it is shown that the introduction of an income-dependent scale produces results that are in conflict with the widespread view of robustness of results to choice of equivalence scales.     

Expectations and industry location: a discrete time dynamical analysis

The new economic geography (NEG) aims to explain long-term patterns in the spatial allocation of industrial activities. It stresses that endogenous economic processes may enlarge small historic differences leading to quite different regional patterns—history matters for the long-term geographical distribution of economic activities. A pivotal element is that productive factors move to another region whenever the anticipated remuneration is higher in that region. Given the long-term nature of NEG analyses and the crucial role of expectations, it is astonishing that most of the existing models assume only naïve or myopic expectations. However, a recent stream of the literature in behavioral and experimental economics shows that agents often use expectational heuristics, such as trend extrapolating and trend reverting rules. We introduce such expectations formation hypotheses into a NEG model formulated in discrete time. This modification leads to a system of two nonlinear difference equations (corresponding, in the language of dynamical systems theory, to a 2-dimensional piecewise smooth map) and thus enriches the possible dynamic patterns: with trend extrapolating (reverting) the symmetric equilibrium is less (more) stable; and it may lose stability only via a flip bifurcation (or also via a Neimark–Sacker bifurcation) giving rise to a period-doubling cascade (or also to quasi-periodic orbits). In both cases, complex behavior is possible; multistability, that is, the coexistence of locally stable equilibria, is pervasive; and border-collision bifurcations are also allowed. In this sense, our analysis corroborates some of the basic insights of the NEG.     

Social status and group norms: Indirect reciprocity in a repeated helping experiment

In the economic literature, reciprocity is typically studied in situations of repeated interaction between two individuals. It refers to one individual rewarding kind acts of the other or punishing hostile acts. In contrast, this paper studies indirect reciprocity, where a cooperative action is rewarded by a third actor, not involved in the original exchange. We provide experimental evidence on indirect reciprocity. The experiment is based on the ‘repeated helping game’ developed by Nowak and Sigmund (J. Theoret. Biol. 194 (1998) 561; Nature 393 (1998) 573), involving random pairing in large groups. Pairs consist of a donor and a recipient. Donors decide whether or not to provide costly ‘help’ to the recipients they are matched with, based on information about the recipient's behavior in encounters with third parties. We observe clear evidence of indirect reciprocity. Many decision-makers respond to the information about previous decisions (whether or not to help others) of the recipients. In our experiments, this indirect reciprocity is largely based on norms about how often the recipient should have helped others in the past. We show that these norms develop similarly within groups of interacting subjects, but distinctly across groups. This leads to the emergence of group norms.     

Thriving and career outcomes: The roles of achievement orientation and resilience

This research investigated how and under what conditions thriving at work affects career attitudes and behaviors. Using an experimental design (n = 174), Study 1 found that the effects of thriving on career satisfaction, career commitment, and career engagement were mediated by career resilience. The positive effect of thriving on career resilience and the resilience‐mediated effects of thriving on career satisfaction, commitment, and engagement were stronger when achievement orientation was higher. Study 2 verified these findings with a survey of another sample of 296 employees. These studies offer important insights for human resource managers and career consultants or practitioners regarding what may enhance employees' career outcomes. Our findings imply that thriving‐enabling practices might be beneficial among highly achievement‐oriented employees.