星巴克遭遇反击

星巴克正面临巨大的挑战,它必须在保持顺利经营和保留忠实顾客的同时,不断快速增长。而且,作为一家上市公司．星巴克还必须不断拓展规模,以满足来自华尔街的期望     

权威视角:2004中国包装业发展大趋向

新年伊始,本刊记者采访了中外包装业界专家和优秀企业经营者.对于刚刚过去的2003年,对于已经到来的2004年,专家和权威业者,以他们的视角去透视中国包装工业现状,预测和判断2004年中国包装行业发展趋势。     

律师观点：反托拉斯——滥用技术标准的对策——从思科诉华为侵犯知识产权案说起

此案之所以如此引人关注，双方的经济地位和影响、华为的竞争态势对思科构成一定威胁，中美关系、跨国诉讼等因素起了很大作用。但我们认为，此案进一步揭示了知识经济条件下国际竞争的新规则，这个规则就是“技术专利化、专利标准化、标准垄断化”。     

Using commercial advertising agencies in micronutrient promotion: lessons learned

Lack of knowledge, beliefs about food, customs, and poverty are the main factors preventing millions of people from eating enough micronutrient-rich foods. Globally, more than 2 billion people are at risk of iron, vitamin A, and iodine deficiencies. Opportunities for Micronutrient Intervention (OMNI), a 5-year project funded by the Office of Health and Nutrition, US Agency for International Development, is dedicated to preventing and controlling micronutrient deficiencies in developing countries. OMNI's general approaches to reducing micronutrient deficiencies include fortification, supplementation, and dietary diversification. For all of those approaches, the project has stressed a social marketing methodology to define and motivate feasible behavior changes which will benefit maternal and child health and nutrition. The Manoff Group, the OMNI partner most responsible for behavior change, has had many positive experiences using social marketing to address micronutrient malnutrition, breast-feeding, and child feeding in many countries. Focusing mainly upon supplementation and dietary diversification, OMNI's experience to date in El Salvador, Nicaragua, Ecuador, and Bolivia is summarized.     

Use of the inventory turnover measurement

Without visiting a company or investigating how it conducts its business and what efforts it uses to control its inventories, we have a technique to measure its effectiveness. This technique involves calculating the inventory turnover ratio (turns) and comparing it to turns achieved by similar companies. Once we have determined that there are apparent opportunities for inventory reduction, the next step is to analyze what can be done to effect that reduction. But that's the topic of another lesson.     

妙用货币基金，急用钱也能生钱

爸妈每次看我炒股票买基金忙得团团转，便要千叮万嘱：“当心风险啊，闲钱玩玩也就算了，急用钱可不能乱动！”     

年节，咋就成了“受难日”？

最是一年春好处。这一期与读者见面的时候，应是花红柳绿的仲春了。本来，惑慨人生春秋变换的不该是敝人所为，但生活中的蹉跎毕竟令人无法淡化这一世人皆有的主题。     

但愿人长久

生活像水一样流过．不知不觉中已到了盛夏。《心雨》中谈过的海归“情意何堪”女孩的业务颇有发展；公园广场偶遇的中年人已成为“夏季广场乐队”忠诚且惬意的旁观者（以后很难说不是参与者），我们的物流企业从业者同所有的普通大众一样，又将随着地球的公转步入龙年的后半年……在夏日这个欢快的季节，闪烁的QQ给老夫传来了一个并非热切的故事……她的QQ名字是“麻利”，来自遥远的大洋彼岸为了节省篇幅并能使读者更便捷地看到故事，本文略去了QQ聊天中的一些细节。     

“王石式”投资理财让她经济独立

三分之一时间工作，三分之一时间爬山，三分之一时间做社会工作，这就是地产大腕王石的理财心经。     

太阳能冬日物语

随随着美国次贷危机的蔓延,全球经济陷入了恐慌期,与全球经济密切相关的中国制造业受冲击较大,这场危机也给高速发展的太阳能行业泼了一盆冷水.