Mapping the consumer‐subject in advertising

Traditionally marketing communication‐or more specifically advertising‐has been framed in terms of products/ services, needs and wants of consumers as if these were real givens, existing independently of the forms and acts of marketing communication itself. From this perspective, advertising is merely seen as a purveyor of information about products/services/needs between producers and consumers but hardly as actively implicated in shaping, not only the relation between the processes of production and those of consumption, but also the conception of the consumer‐subject. This paper makes a brief diachronic account of advertising with a view to highlighting how the consumer‐subject is represented. Whereas early advertising conceives of the consumer‐subject as a “rational” decision‐maker, aware of its needs and desire, more recent advertising constitutes the consumer‐subject in a hyperreal, dream‐like world, which seduces and spellbinds it.     

Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching

Affinity card programs have become popular in recent times and account for one fifth of all credit card accounts. There is no research that links affinity card programs to customer profitability. Moreover, little is known about what type of affinity card programs would lead to higher profit. Using a large proprietary dataset we answer the above questions. We also apply propensity score matching, a relatively new technique, to control for selection bias in addressing the above issues. Contrary to previous research and common belief, we show that affinity card customers are no more profitable than non-affinity card holders. We also show that sports-based affinity programs are the least profitable and surprisingly, alumni-based affinity programs also do poorly relative to other types of affinity. On the positive side, affinity card customers are lower risk and help to lower the average risk of the portfolio of customers.     

The intrinsic fallacy of market mechanism and private property rights in alleviating the tragedy of the commons

ABSTRACT

Economists’ solution to the tragedy of the commons relies on well-defined property rights and competitive market mechanism for limiting individuals’ self-serving, short-sighted actions that result in a dramatic depletion of the common resources. However, this solution implicates a serious threat in terms of sustainability. Recently, deterioration of genetic diversity reached alarming levels, mainly attributed to escalating economic pressure that obliges farmers to shift from local breeds towards more profitable and more productive industrial breeds. This study empirically examines the efficiency of the free market mechanism as a solution to the tragedy of the commons through a unique natural experiment in which a huge demand shock arises regarding sheep. Results robustly show that the free market mechanism can cope with even a very challenging demand shock through the adjustment of prices without any shortage of the commodity. However, this finding does not guarantee that such an outcome is sustainable over the very long term. Analysis of the growth rate of the local sheep breeds population and cross-breed sheep population shows that the trend is overwhelmingly in favour of cross-breeds, thus supporting concerns for a free market mechanism, intrinsically driving the extinction of local sheep breeds, an invaluable genetic resource.     

Economic viability of foreign investment in railways: a case study of the China-Pakistan Economic Corridor (CPEC)

Abstract

Pakistan Railways has faced a severe financial crisis in recent years. Pakistan has recently become a partner with China in a mega-investment project under an agreement called the China-Pakistan Economic Corridor (CPEC). Among other things, CPEC also includes a range of investments in Pakistan Railways. This particular study focuses on the analysis of US$8.2 billion investment in the upgrade and expansion of the Karachi-Peshawar railways link, which is also known as the ML-1 (Main Line 1). The study found ML-1 as economically viable with a payback period of 10?years. Furthermore, ML-1 project investment is expected to result in uplifting Pakistan Railways, mainly through an increase in freight and passenger transportation. Some risk factors may hinder the expected economic return from the CPEC investment in Pakistan Railways. These factors include consistency in the government policies, the status of the Pakistani economy in upcoming years, and law and order situations in the country. The study has a utility for the governments of both countries and larger business communities have stakes in the trade between the two countries. It is equally beneficial for the international community, businesses (both in China and Pakistan) and locals of the region associated with the CPEC infrastructure.     

The monetary explanation of inflation: The experience of three major OPEC economies

The purpose of this paper is to analyze and to test empirically the monetary explanation of inflation in the case of the moderate inflationary experience of three major OPEC economies over the last two decades. The estimated model takes into account the underlying money demand relationship and pays careful attention to the model's lag specifications. The empirical results show that the monetary model of inflation adequately explains the inflationary process in each of the countries studied. These empirical results, furthermore, are econometrically valid insofar as they are not plagued with significant simultaneous-equation bias. In addition, the estimated equations are also found to exhibit structural stability over time.     

The impact of fiscal policy under rational expectations: Some tests

The purpose of this paper is to explore empirically for Canada the implication of the Macro Rational Expectations (MRE) hypothesis that only unanticipated fiscal policy matters for real economic activity. The empirical results generated over the quarterly period 19601 to 1982iv do not reject the MRE hypothesis for Canada. These results, therefore, cast doubts on the appropriateness of using systematic fiscal policy to stabilize the real economy in Canada.     

Additional evidence on inflation variability: The experience of asian countries

The relationship between inflation and its variability has been examined by using time series data for eight Asian Countries. It is found that this relationship also holds for countries which have enjoyed a period of long price stability. Furthermore, this relationship also holds for highly industrialized countries.