How co-branding versus brand extensions drive consumers' evaluations of new products: A brand equity approach

Current research into co-branding and brand extensions indicates that these marketing strategies benefit firms, yet marketing literature examines the concepts only independently. This article reports the findings of two studies, conducted among 256 students, that compare the effectiveness of co-branding versus brand extension strategies. The comparison of these strategies, both individually and concurrently, considers consumers' attitudes, quality perceptions, and purchase intentions toward a new product (i.e., Bluetooth-enabled sunglasses). The first study reveals that the presence of at least one high-equity brand in co-branding strategy suffices to leverage consumers' evaluations of a new product. However, the findings of the second study indicate no significant differences between co-branding and brand extensions in terms of consumer evaluations of an identical product.     

Audit pricing and nature of controlling shareholders: Evidence from France

This study examines whether auditors are employed as a monitoring mechanism to mitigate agency problems arising from different types of controlling shareholders. In a context of concentrated ownership and poor investor protection, controlling shareholders can easily expropriate wealth from minority shareholders and profit from private benefits of control. However, this agency conflict has been rarely studied, as the most commonly assumed agency conflict occurs between managers and shareholders. Using an audit fee model derived from Simunic (1980), we study the impact of the nature of controlling shareholders on audit fees in French listed firms. Our results show: (1) a negative relationship between audit fees and government shareholdings; (2) a positive relationship between audit fees and institutional shareholdings; and (3) no relationship between audit fees and family shareholdings. These results illustrate the mixed effects of the nature of ownership on audit fees.     

CONTROLLING SERIOUS FINANCIAL CRIME: A JAMAICAN PERSPECTIVE

This paper examines the approach taken by Jamaica to control money laundering, terrorist financing and market abuse. With respect to money laundering and terrorist financing, the discussion involves a review of the statutory offences, the confiscation/forfeiture regime and the reporting obligations imposed on the financial sector. The analysis of market abuse focuses on both insider dealing and market manipulation.     

Parental Income and Continuing Education of Second Generation Immigrants in Sweden

Understanding the economic integration of minority ethnic communities requires an analysis of the educational process. This paper examines second‐generation immigrant youths’ educational attainments in comparison with those of similarly aged native Swedes. Binomial‐logit, grouped‐regression and multinomial‐logit models are applied to longitudinal data, 1991–1996. The results give evidence for socioeconomic determinants of post‐compulsory education and for parental influence on educational choices. Parental income affects second‐generation immigrants’ post‐compulsory education and Swedes’ choice of level of education. In general, the stronger the labour market positions of the parents, the higher the probability of the children continuing education. It is also found that the geographical origin of second‐generation immigrants matter, with youths of Asian origin having a higher probability of continuing their education. We suggest policy changes on different levels based on the evidence of the paper, as short‐run, long‐run and in general.     

Consumer credit and monetary policy in Malaysia

What is the impact of monetary policy on the Malaysian consumer? The study addresses this issue by empirically investigating the consequences of interest rate shocks on consumer credit in Malaysia. The study relies on the impulse response functions and the variance decomposition analysis based on the structural Vector Auto‐regression methodology. Apart from analysing the responses of aggregate consumer loans (ACL) to interest rate changes, further disaggregation is made in efforts to arrive at more detailed findings. In particular, the ACL data are categorized into loans for purchase of residential property, loans for personal uses, loans for credit cards, loans for purchase of consumer durables, loans for purchase of passenger cars and loans for purchase of securities. Through this disaggregation, the study shows the relative sensitivity of the various types of consumer loans to interest rate shocks.     

Quantifying the socio-economic determinants of sustainable crop production: an application to wheat cultivation in the Tarai of Nepal

This study specifies a procedure to quantify the determinants of sustainable crop production, and applies the method to wheat cultivation in the Tarai of Nepal. Three aspects of sustainability were considered. First, the fertility of the land was found to have deteriorated owing to long-term practices incompatible with soil and drainage conditions. Three-quarters of the farmers had reduced land fertility and for one-third of them the wheat yield was at least 20% lower than for farmers who applied farmyard manure to every crop and adopted a rotation consistent with soil and drainage conditions. Secondly, the study found that it was possible to improve resource-use efficiency in wheat production to give 25% higher production at current levels, type, and quality of farm resources. Resource-use efficiency was significantly related to farm management practices such as crop stand, variety, disease, and land preparation quality, and socio-economic factors such as off-farm job opportunities, poor plot accessibility, and migration. Thirdly, the increasing population pressure on land, decreasing livestock number per cropped area, and diminishing fuel wood sources, significantly reduced farm-based nutrient cycling because farmyard manure had to be used for fuel. This had implications for the higher use of the fossil-based inputs in crop production.     

Consumption-based CAPM models: International evidence

We examine the performance of several types of the consumption-based CAPM (C-CAPM) models to explore if consumption factors matter for determining excess returns across 17 MSCI country indexes. While the classic world C-CAPM does exhibit some power in explaining cross-sectional variations of expected excess returns, the model seems to require an implausibly large coefficient of risk aversion. The more sophisticated models including the heterogeneous C-CAPM, the world surplus consumption and the habit-formation models provide more reasonable estimates and add substantial explanatory power for the variation in the cross section of excess stock returns. Our results suggest that country-specific consumption risk is not fully diversified thus implying that stock returns are related to idiosyncratic consumption risk.     

MODELLING THE ADAPTATION OF BUSINESS CONTINUITY PLANNING BY BUSINESSES USING NEURAL NETWORKS

Business continuity planning is an important element of business continuity management and is regarded as a fundamental step towards reducing the negative impacts of business disruptions caused by internal and external hazardous events. Many businesses are not prepared for such events, and very few studies have tried to examine and model the factors that contribute to business continuity management planning by various companies. In this paper we propose and develop a feed‐forward neural network for modelling businesses continuity planning by businesses based on a dataset of 283 businesses operating in the Greater Toronto Area in Ontario, Canada. The fully connected neural network applied was trained on 65 % of the dataset records using different subsets of input variables. In order to preserve the generalization ability of the trained network, 15 % of the dataset records were used as a validation set for early stopping during the network's training process. Prediction capability of the trained networks was evaluated on 20 % and never‐seen records of the dataset. The classification ability of the networks was then analysed using receiver operating characteristic and detection error trade‐off curves, where the results obtained were promising. The equal error rate for the best models was 12 %, which reflects a very good accuracy of these models in predicting the existence of business continuity planning for a generic company. Copyright © 2011 John Wiley & Sons, Ltd.     

Churn analysis for an Iranian mobile operator

To survive in the challenging environment of a global market, organizations must recognize and analyze customer attitudes. To be competitive, organizations must recognize and forecast customer preferences and behaviors to maximize customer retention before their rivals do so. This research identifies factors that affect customer churn, the single most valuable of an organization's assets. One year's data from call log files relating to 3150 customers were selected randomly from an Iranian mobile operator call-center database. Binomial Logistic Regression was the method of analysis used in this research. The results of this research indicate that a customer's dissatisfaction, their amount of service usage and certain demographic characteristics have the most influence on their decision to remain or churn. The results also imply that customer status (active or inactive status) mediates the relationship between churn and the cause of churn. The Iranian government's current plan to privatize the telecommunications industry without deregulation leads to a non-square competition environment. Deregulation in favor of delegating more authorities of customer care is necessary in order to develop a square private competition environment in the Iranian mobile telecommunications industry.