Green hotel servicescape: attributes and unique experiences

ABSTRACT

The relationship between green hotel service attributes and consumption experiences remains unclear in the extant research, especially in the context of emerging economies such as India. This work uses a multi-method approach that combines in-depth interviews, word association and two-stage empirical validation to propose a three-dimensional framework for measuring a hotel’s green servicescape, composed of atmospherics, motifs and human encounters. Individual effects of each green servicescape sub-dimension on those of green experiential values, namely utilitarian, emotional, social and altruistic values, are examined. The results reveal interesting findings, some counterintuitive, which are expected to create new insights for academicians and practitioners alike.     

Option Pricing on Stocks in Mergers and Acquisitions

We develop an arbitrage‐free and complete framework to price options on the stocks of firms involved in a merger or acquisition deal allowing for the possibility that the deal might be called off at an intermediate time, creating discontinuous impacts on the stock prices. Our model can be a normative tool for market makers to quote prices for options on stocks involved in such deals and also for traders to control risks associated with such deals using traded options. The results of tests indicate that the model performs significantly better than the Black–Scholes model in explaining observed option prices.     

Estimating exchange rate responsiveness to shocks

The goal of this paper is to examine the importance of permanent and transitory shocks using a more efficient trend-cycle decomposition of the real exchange rate series. Our main contribution is that in measuring the impact of shocks, we not only impose common trend restrictions but also common cycle restrictions. We later confirm, through a post sample forecasting exercise, the efficiency gains from imposing common cycle restrictions. Our results indicate that permanent shocks are responsible for the bulk of the real exchange rate variations for Japan, Italy, Germany, France, and the UK vis-à-vis the US dollar over short horizons. For Canada, however, transitory shocks are dominant over the short horizon. In sum, while for Japan, France, and Italy, around 15% of the variation in real exchange rate is due to transitory shocks, for Canada, Germany and the UK, over 25% of the variations over the short horizon are due to transitory shocks. Thus, we claim that the role of transitory shocks should not be ignored.     

Engaging the inventor: exploring licensing strategies for university inventions and the role of latent knowledge

A significant portion of knowledge generated by university inventors remains latent (uncodified but codifiable), even though this information is valuable to firms that have licensed their inventions and famously strong incentives exist to disseminate academic findings widely. However, the licensee may access and exploit this latent knowledge by engaging the inventor during the development phase. This paper examines the hypothesis that licensing strategies that directly engage the inventor increase the likelihood and degree of commercialization success. While this may seem somewhat apparent, firms in the sample under investigation vary substantially in the degree to which they engage the inventor: one third of the sample does not engage the inventor at all. On the other hand, the hypothesis might seem surprising given the norms of open science under which university labs are expected to operate. Regression analyses based on a unique dataset of 124 license agreements associated with inventions from MIT support the hypothesis and generate results that are robust to a variety of controls. Copyright © 2005 John Wiley & Sons, Ltd.     

Relationship marketing and contract theory

The theoretical foundation of contracts and their limitations in governing exchange between firms is a current area of research in economics and business. The relationship marketing approach in business-to-business markets focuses on aspects in interfirm exchange that contracts cannot deal with efficiently. However, the ability to use contractual forms of governance where possible is crucial to the enhanced scope of relationship marketing management. We argue that contracts and relationships are complementary and that contracts provide an evolving governance structure for relationships. We examine the evolution of interfirm exchange theories in this framework and illustrate the convergence between contract theory and relationship marketing management, with examples from procurement in the supply chain, capacity reservation contracts, and program management.     

PRICE DISPERSION,INFLATION, AND WELFARE*

We examine the implications of inflation for both price dispersion and welfare in a monetary search economy. In our economy, if the degree of buyers' incomplete information about prices is fixed, both price dispersion and real prices are increasing in inflation. As the inflation rate approaches the Friedman rule, both price dispersion and welfare losses vanish. If households choose the number of prices to observe, then the optimal inflation rate may exceed the Friedman rule as inflation induces search and, up to a point, raises welfare by eroding market power.     

The calling of a creative transdisciplinarity

A relational approach to the problem of interdisciplinary studies is presented and arguments made for rethinking our disciplinary identity from our experiential and aspirational vantage point of transdiciplinary participation. But transdisciplinary participation requires overcoming our disciplinary chauvinism and an openness to the perspectives of other disciplines. In transdisciplinary participation, the other perspective, the other disciplines, need recognition and invitation into the hard core of the disciplinary self and for this the method and weltanschauung of the conventional interdisciplinary research is not enough. Interdisciplinary research now calls for a transdiciplinary interrogation, opening and enrichment which transforms the pious hopes and waiting for interdisciplinarity into a calling of transdiciplinary striving.     

Do market characteristics impact the relationship between retailer characteristics and online prices?

We propose that market characteristics interact with retailer characteristics to determine online prices. The retailer characteristics examined include—service quality of a retailer, channels of transaction provided by a retailer and the size of a retailer. The market characteristics capture the level and nature of competition, and the price level of a product. We utilize a Hierarchical Linear Model (HLM) framework for capturing and testing the proposed interactions. The better fit between the model and the online market structure is reflected by a twenty-five percent increase in explainable price dispersion over results from comparable studies. Our study demonstrates that while retailer characteristics do impact online prices, this influence is significantly enhanced or diminished by the accompanying market characteristics.     

Estes' stimulus sampling theory and massed versus spaced advertising schedules

Few studies offer a theoretical explanation of the differential effects of massed and spaced advertising. Consequently, conclusions have been mixed. The authors introduce the stimulus sampling model of spacing effects based on Estes' mathematical learning theory. The model posits that massed repetition generates superior memory at short retention intervals, whereas spaced repetition produces superior memory at longer retention intervals. Data from various studies are analyzed, and implications and potential applications of the model in the advertising context are explored.     

Marketers' Norms and Personal Values: An Empirical Study of Marketing Professionals

This study explores the relationships among marketers' deontological norms and their personal values. Based on the review of theoretical works in the area of marketing, hypotheses concerning the relationships among marketers' norms and their personal values were developed and tested. Data were collected from 249 marketing professionals. Results from canonical correlation analysis generally indicate that marketers' norms can be partly explained by personal values. Marketers' pricing and distribution norms, information and contract norms, and norms pertaining to marketers' honesty and integrity were significantly related to the personal values emphasizing "excitement," "warm relationships with others," "fun and enjoyment in life," and "a sense of accomplishment."