Consumers' response to promotional gifts: The role of gender,transactional value,and reciprocity

Gifts received with the purchase of a focal product are widely used as a tool aimed at incentivizing sales. Yet, marketers still face many questions related to the effectiveness of this promotional technique. In this paper, we examine whether customer's gender—a variable that is managerially relevant and often collected for targeting and positioning purposes—influences the success of gift promotions. Using novel data from a car rental company, we show that promotional gifts have a stronger positive impact on subsequent purchase behaviors for women (vs. men). Two follow‐up experiments demonstrate that this gender effect is driven by the fact that women obtain greater transactional value from the promotional purchase than men do, leading to enhanced reciprocity motivation among women. Taken together, these findings first argue for a more targeted use of promotions involving gifts and second, raise questions about whether we should carefully consider potential gender differences in predicting the effects of many common marketing tactics that are presently discussed as if universal.     

Board‐Level Employee Representation (BLER) and Firms’ Responses to Crisis

Short: We hypothesize that companies with board‐level employee representation (BLER) experience a lower probability of crisis‐induced dismissals than other firms. Theoretically, we link this effect to the employee directors’ ability to reduce the information asymmetry and moral hazard in employee–employer contracting, thereby facilitating the implementation of labor‐cost adjustments that are an alternative to workforce dismissals. We confirm our hypotheses by analyzing the behavior of Scandinavian public corporations with/without employee directors during the Great Recession.     

When Do Employees Choose to Be Represented on the Board of Directors? Empirical Analysis of Board-Level Employee Representation in Denmark

Drawing on transaction costs economics and longitudinal data on Danish corporations, we analyse the distribution of board-level employee representation (BLER) and the characteristics of employee directors in a context where workers have the possibility (but not also an obligation) to nominate representatives to the board of directors. We show that BLER is less likely instituted in firms with CEO or family-related members on the board, but more likely observed in larger, older firms and in those with high firm-specific human capital and union density. Firm-specific human capital, qualifications and union membership also determine individual worker's probability to become a board member.     

The effect of nominal exchange rate volatility on real macroeconomic performance in the CEE countries

This paper analyzes the relation between nominal exchange rate volatility and several macroeconomic variables, namely real output growth, excess credit, foreign direct investment (FDI) and the current account balance, in the Central and Eastern European EU member states. Using panel estimations for the period between 1995 and 2008, we find that lower exchange rate volatility is associated with higher growth, higher stocks of FDI, higher current account deficits, and higher excess credit. At the same time, the recent evidence seems to suggest that following the global financial crisis, “hard peg” countries may have experienced a more severe adjustment process than “floaters”. The results are economically and statistically significant and robust.     

Detecting Some Dynamic Properties of the Euro/Dollar Exchange Rate

Financial prices and returns have been the subject of empirical and theoretical analysis for many years, and their dynamic properties and other characteristics are still of interest. Many different tools have been applied to describe financial markets. The presented paper is addressed to examine the euro/dollar exchange rate and the related financial returns in the context of detecting exact and stochastic unit roots, and in the consequence, modelling them using time varying parameters model. The estimated STUR models are compared with standard ARMA-GARCH representations. We also examine causal relationships in the Granger sense. Upon the results of causality testing, some ADL-GARCH models are built, which are further used to examine their forecasting performance.     

Der deutsche Kündigungsschutz — die Perspektive der Personalverantwortlichen

In Deutschland werden der Kündigungsschutz und das Kündigungsschutzgesetz in der ?ffentlichen wie der wissenschaftlichen Debatte1 kontrovers diskutiert. Obwohl sich viele für eine Liberalisierung aussprechen, lassen sich (negative) Besch?ftigungseffekte des deutschen Kündigungsschutzes auf gesamtwirtschaftlicher Ebene kaum nachweisen. Die vorliegende Analyse basiert auf umfassenden Befragungen von Personalverantwortlichen. Sie zeigt, dass sich durch einzelne arbeitsrechtliche ?nderungen wohl kaum erhebliche Besch?ftigungseffekte erzielen lassen.     

Radical Intellectuals: What Happened to the New Urban Sociology?

This article is about the rise and fall of radicalism among ‘new urban sociologists’ during the 1960s and 1970s. First, I analyze the social and theoretical developments of that time and demonstrate the novelty of the questions that the new urban sociologists posed. Second, I examine the features of the practical engagements and motivations of the members of this group and show how they changed over time. Finally, I discuss the processes of institutionalization of this group. The story of the new urban sociologists is the story of members of the same generation who, dissatisfied with the development of theory in their field, developed a distinct approach to urban problems. The project that they developed combined elements of both intellectual and political projects. I consider both aspects of this project in light of Gouldner’s sociology of intellectuals, and show that de‐radicalization was a consequence of a peculiar combination of political disillusionment, theoretical triumph and a successful project of professionalization.     

With greater power comes greater responsibility? takeover protection and corporate attention to stakeholders

Using takeover protection as an indicator of corporate governance, this study examines how an exogenous shift in power from shareholders to managers affects corporate attention to non‐shareholding stakeholders. Two competing hypotheses are entertained. The shareholder view predicts that stronger takeover protection will lead to a decrease in corporate attention to shareholders and non‐shareholding stakeholders alike, as managers divert resources from shareholders to the pursuit of their private interests. The stakeholder view, in contrast, predicts that stronger takeover protection will increase corporate attention to non‐shareholding stakeholders. Because catering to non‐shareholding stakeholders contributes to the long‐term value of the firm, managers will be more likely to attend to those stakeholders when relieved from short‐termism triggered by the threat of hostile takeovers. Using a sample of 878 U.S. firms from 1991 to 2002, the study finds that an exogenous increase in takeover protection leads to higher corporate attention to community and the natural environment, but has no impact on corporate attention to employees, minorities, and customers. Additional analyses show that firms that increase their attention to stakeholders experience an increase in long‐term shareholder value. These findings provide additional evidence that relief from short‐termism is a likely source of the increase in corporate attention to non‐shareholding stakeholders following the increase in takeover protection. Copyright © 2008 John Wiley & Sons, Ltd.     

China Spillovers: New Evidence from Time-Varying Estimates

The recent “rebalancing” of China’s economy has raised concerns that the country’s growth slowdown may have large global implications. This note looks at this issue by analyzing the effects of China’s growth shocks on the output of other countries and how these effects have changed over time. Estimates indicate that the magnitude of China’s spillovers has steadily increased during the last two decades, but remains yet limited. Spillovers are larger in neighboring (Asian) countries and in emerging markets and developing economies. Trade linkages remain main transmission channels. In addition, a negative shock in China has (marginal) positive effects for net commodity importers while negative for net commodity exporters.