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91.
We develop a model with many advertisers (products) and many advertising markets (media). Each advertiser sells to a different segment of consumers, and each medium is targeting a different audience. We characterize the competitive equilibrium in the advertising markets and evaluate the implications of targeting. An increase in targeting leads to an increase in the total number of consumer‐product matches, and hence in the social value of advertising. Yet, targeting also increases the concentration of firms advertising in each market. Surprisingly, we then find that the equilibrium price of advertisements is first increasing, then decreasing, in the targeting capacity. We trace out the implications of targeting for competing media. We distinguish offline and online media by their targeting ability: low versus high. As consumers’ relative exposure to online media increases, the revenues of offline media decrease, even though the price of advertising might increase. 相似文献
92.
ABSTRACT Previous research has suggested that an individual’s public service motivation (PSM) is positively linked to a preference for public sector employment. The authors explore this link using a sample of British and Italian undergraduate students. They found a positive relationship between PSM and public sector job preferences among Italian students but not with the British students. The UK has implemented more NPM-style reforms than Italy and this could be impacting on public sector recruitment. Implications for recruitment and retention the public sector are discussed. 相似文献
93.
Steven D’Alessandro Francisco J. Martínez-López Rafael Anaya-Sánchez Irene Esteban-Millat Harold Torrez-Meruvia 《Journal of Marketing Management》2020,36(5-6):405-411
ABSTRACTThis commentary explores some of the reputational issues of using academic social networking sites (ASNS) such as ResearchGate, ResearcherID, ORCID, Academia.edu, Google Scholar, and Mendeley for academic self-promotion and considers whether the adage of ‘Publish or Perish’ has been recently overshadowed by the new imperative of ‘Promote or Perish’? 相似文献
94.
Alessandro Lomi 《Quality and Quantity》1993,27(2):139-155
The paper discusses a semiparametric random-effects approach to the problem of unobserved population heterogeneity in organizational research based on models for pooled cross-sectional time series count data. The analytical value of this approach rests in its ability to produce estimates of the structural parameters that do not depend on any specific assumption about the distribution of the heterogeneity components in the population. The practical value of the method proposed is illustrated in an empirical application to processes of organizational founding, and to the relation between density dependence and unobserved heterogeneity in spatially distributed organizational populations. The empirical evidence produced suggests that future studies of organizational founding at the population level will have to account for variation in observed as well as unmeasured (or unobservable) variables. 相似文献
95.
Yield spreads on EMU government bonds 总被引:4,自引:1,他引:3
96.
On the basis of data from two recent surveys on innovation diffusion in Italian manufacturing industry, this paper shows that informal R&D is an important part of the total R&D undertaken by small and medium sized firms. Nevertheless, when an output indicator such as the number and the nature of the innovations introduced by firms of different size is used, it emerges that small firms have introduced mainly incremental rather than major innovations. The paper therefore suggests that systematic R&D undertaken by large firms within structured laboratories is more effective (in terms of product innovations) than occasional R&D carried out by small firms. 相似文献
97.
Drawing on the results of a systematic literature review of empirical studies, this paper sheds light on six broad factors that facilitate the initiation and implementation of co-production in public services. The factors are classified into two overarching categories: organizational factors, including organizational arrangements, professional roles, and managerial tools; and procedural factors, including participant recruitment, participant preparation, and process design. For each set of factors, the paper provides a series of management implications. It concludes with additional observations for practice. 相似文献
98.
Beate Franke Jean‐François Plante Ribana Roscher En‐shiun Annie Lee Cathal Smyth Armin Hatefi Fuqi Chen Einat Gil Alexander Schwing Alessandro Selvitella Michael M. Hoffman Roger Grosse Dieter Hendricks Nancy Reid 《Revue internationale de statistique》2016,84(3):371-389
The need for new methods to deal with big data is a common theme in most scientific fields, although its definition tends to vary with the context. Statistical ideas are an essential part of this, and as a partial response, a thematic program on statistical inference, learning and models in big data was held in 2015 in Canada, under the general direction of the Canadian Statistical Sciences Institute, with major funding from, and most activities located at, the Fields Institute for Research in Mathematical Sciences. This paper gives an overview of the topics covered, describing challenges and strategies that seem common to many different areas of application and including some examples of applications to make these challenges and strategies more concrete. 相似文献
99.
Cross‐border mergers and acquisitions in services: The role of policy and industrial structure 下载免费PDF全文
Alessandro Barattieri Ingo Borchert Aaditya Mattoo 《The Canadian journal of economics》2016,49(4):1470-1501
This paper explores the role of policy and economic structure in determining international mergers and acquisitions (M&A) in services sectors. The analysis is based on bilateral sectoral M&A flow data and detailed information on policy barriers from a new database. Restrictive investment policies are found to reduce the probability of M&A inflows, controlling for bilateral frictions such as geography. This negative effect, however, is mitigated in countries with relatively large shares of manufacturing and (to a lesser extent) services in GDP. The same result holds for the number of M&A deals concluded. Findings are robust to accounting for the potential endogeneity of policy restrictiveness. The evidence suggests that the impact of policy is state‐dependent and related to the composition of GDP in the target economy. 相似文献
100.
Loyalty programs are business practices increasingly pursued by companies in order to achieve customer loyalty. Recent studies have focused on the relationship between loyalty program structures (i.e., number and size of hierarchical tiers) and status levels (i.e., exclusivity) perceived by members. The current study examines two potential moderators of this relationship between program structure and perceived status. Specifically, the aim of our research was to test whether loyalty program structure affects status perceptions in more and less exclusive industries, and among consumers with more and less positive attitudes toward loyalty programs.An experimental design based on different scenarios was used. Two industries and three loyalty program structures were examined. In the airline industry, which is higher in perceived exclusivity, perceived status in the top tier of the loyalty program increased as the number of customers in the top tier decreased and as the number of tiers increased. Notably, however, loyalty program structure had no effect on perceived status in the supermarket industry, which is lower in perceived exclusivity. Moreover, even in the airline industry, status effects were only observed among respondents with a positive attitude toward loyalty programs. Those with neutral or negative attitudes toward loyalty programs were unaffected by the structure of the loyalty program. Thus, the effect of loyalty program structure on consumers' perceived status varied systematically across industries and across individuals. 相似文献