Organizing Corporate Social Responsibility in Small and Large Firms: Size Matters

Based on the findings of a qualitative empirical study of corporate social responsibility (CSR) in Swiss MNCs and SMEs, we suggest that smaller firms are not necessarily less advanced in organizing CSR than large firms. Results according to theoretically derived assessment frameworks illustrate the actual implementation status of CSR in organizational practices. We propose that small firms possess several organizational characteristics that are favorable for promoting the internal implementation of CSR-related practices in core business functions, but constrain external communication and reporting about CSR. In contrast, large firms possess several characteristics that are favorable for promoting external communication and reporting about CSR, but at the same time constrain internal implementation. We sketch a theoretical explanation of these differences in organizing CSR in MNCs and SMEs based on the relationship between firm size and relative organizational costs.     

Governmentality in accounting and accountability: A case study of embedding sustainability in a supply chain

This paper examines how the introduction of sustainability accounting has been used by an organization as a means to seek to govern social, economic and environmental issues relating to suppliers. The concept of governmentality and four analytics of government are proposed as a means to examine systematic ways of exercising power and authority. This theoretical framework illuminates the specific rationales and practices of government that enable particular aspirations of reform – such as sustainability – to be constituted. The analysis is informed by the discussion of the implementation of sustainability-orientated regimes of practice in the context of a single supply chain within a major supermarket chain in the UK against the theoretical analytics of government. The paper provides novel empirical insights into how sustainability accounting shaped forms of power, rationales and practices in a supply chain. It explores the extent to which senior decision-takers frame and use sustainability accounting to foster disciplinary effects based ostensibly upon social and environmental goals. These are found in practice to be reformulated primarily according to an economic (rather than social or environmental) regime of practice.     

'Like building a new motorway': establishing the rules for ethical email use at a UK Higher Education Institution

Computer mediated communication, in particular email, is of particular importance in the Higher Education sector. In this paper, research at one Higher Education Institution on the ethical use of email is presented. Focus groups were used to gather data on the impact of email, on current patterns of use, and on perceptions of ethical use. Using the analogy of a new motorway, which everyone is expected to use but for which there are no established rules of behaviour or etiquette, the research demonstrates that some ethical guidelines for the acceptable use of email are necessary. It is argued that there needs to be a greater understanding of individual responsibility for computer mediated communication in the higher education sector.     

Evaluating Export Promotion Programmes: U.K. Overseas Trade Missions and Export Performance

This paper examines the extent to which firms' knowledge and structural characteristics as well as firms' behaviour in foreign markets following trade mission participation impacts upon trade mission success and export performance. The findings suggest that: 1) A diversification strategy in terms of export markets benefits future expansion into new foreign markets; 2) Specific knowledge about the targeted markets should be acquired prior to participating in the trade missions; 3) Communication with potential business partners should be established prior to participating in the trade missions; and 4) The business relationships established before and during the trade missions should be cultivated through regular contacts using not only communication technology, but also regular visits. In summary, overseas trade missions contribute to the generation of incremental sales in foreign markets by enhancing the relationship-building process between business partners.     

How objective and subjective knowledge affect insurance choices

This study investigates the effect of objective knowledge (OK) and subjective knowledge (SK) on real-life insurance choices, a non-trivial, information-rich choice task with no dominant option. Prior research has shown that OK and SK tend to be correlated, but that is not always the case. By using a novel approach to manipulate SK—which could be adapted by salespeople in real-world contexts—we ensured that levels of SK and OK were not always in accord. Clear patterns emerged showing an inverse relationship between SK and OK, and the number of problem-framing (or structuring)-related statements made, number of overall information processing operations performed and the time spent to reach a decision. Most of the extra effort expended by low SK/low OK individuals was spent framing the problem, not executing decision rules such as making attribute comparisons. Those with high OK were also less prone to misunderstanding product information. Whether high or low SK/OK, there were no differences in final choices, suggesting that neither group jumped to a simplifying choice heuristic. Instead, those low in knowledge compensated for this deficiency by taking more time framing the problem and reaching a thoughtful decision, a decision strategy that weakens the effect of branding.     

Net Entry of Firms into Greek Manufacturing: The Effects of Business Conditions

This research explores the nature and causes of net entry into manufacturing industry in Greece. Previous work has rarely considered these issues in the context of small, but open, and not particularly industrialised economies. The exact nature of the focus of interest – net entry – is discussed first, illustrating that this is a complex variable to account for, although arguably still interesting and useful. Net entry needs to be considered as variable worthy of study in its own right as it reflects an outcome of processes of gross entry and exit. Certainly it need not be interpreted only as entry as is often the case. Next comes the question of the degree of variation, both temporally and sectorally, that net entry exhibits in the context of contemporary Greek manufacturing. Some temporal variation in net entry rates is demonstrated, and there follows a discussion of how such variation might be explained potentially in theory. The empirical testing of these hypotheses point to findings that are different to those discovered in different contexts. For Greek manufacturing, profitable business opportunities were not shown to be a sufficient condition of higher net entry, but the cost advantages of large scale operations did both encourage entry and discourage exit. The cost of capital and the overall condition of the economy were negatively related to net entry. However the role of industry growth, import penetration and export orientation tend to confirm findings in other studies.     

The spatial context of transport disadvantage, social exclusion and well-being

Equity has been a major concern of public transport provision and is required by legislation in many countries. Several approaches measure equity in transit supply however none produce a simple system-wide measure of equity performance. A new approach is presented using Lorenz curves to measure the relative supply of transit to the population. Gini coefficients provide a single measure of overall equity using this method. A system-wide assessment of overall transit supply to the population in Melbourne, Australia shows that 70% of the population shares only 19% of the supply (Gini coefficient = .68). When employment is also taken into account, the situation is not much different; 70% of jobs and population share 23% of service (G = .62). In order to gain some understanding of vertical equity, the transit supply was compared between different age, income and vehicle ownership groups. There is some evidence of higher supply for youth and low-income groups in inner Melbourne, and in all parts of Melbourne no-vehicle households lived in areas of higher transit supply. Overall it is unclear how “fair” these distributions are compared to equity in other cities since this is the first time this method has been undertaken. Projects using similar approaches should provide a good basis for establishing comparative equity between cities.     

Social accounting's emancipatory potential: A Gramscian critique

At the heart of the social accounting project lies a radical and emancipatory intent. Yet social accounting practice, in the form of corporate self reporting, has systematically failed to open up organisations to substantive critique. Rather than rendering transparent the contradictions within capitalism, corporate social accounting primarily obfuscates these. Through corporate social accounting business expresses Moral and Intellectual Leadership, further entrenching its hegemony. This paper offers a theoretical explanation for why this is the case, drawing upon the work of Antonio Gramsci. Corporate social accounting serves a regressive role because it is closely tied to the economic base of society. An emancipatory social accounting would operate relatively autonomously from the economic base and actively expose the contradictions of the current hegemony. Such an accounting could be, indeed is, practiced by civil society. This paper goes further than merely critiquing corporate social accounting and draws attention to some of the different types of social accounting that are practiced by civil society organisations. In drawing attention to these civil society accounts the paper suggests that the social accounting project's emancipatory intent can still be realised although this would require a reassessment of the faith that has hitherto been placed in the corporation as an emancipatory change agent.