Developing a children's rights approach to fundraising with children in primary schools and the ethics of cultivating philanthropic citizenship

Fundraising literature predominantly focuses on adult donors, with limited literature addressing younger donors, particularly children, and virtually no discussion on the normative ethics which inform fundraising with children. Addressing this gap, this article examines the ethical dilemmas posed by the mainstreaming of charity fundraising in primary schools. Regardless of high levels of participation, research with primary school pupils shows that children's engagement in fundraising activities is often passive, with little decision making afforded to children. First, we question the ethics of passively engaging children in the fundraising relationship. Second, we question the role of fundraising more broadly in helping to cultivate children's philanthropic citizenship, suggesting that current fundraising mechanisms in schools are counter-intuitive to fostering long-term philanthropic engagement. We argue that by critically engaging children in the process of giving, children develop a deeper understanding of the cause areas that matter to them, which cultivates a longer-term commitment to philanthropy. This is potentially a different goal than that of many organisations involving schools in fundraising, where the focus is on incentivising transactional fundraising efforts aiming to raise as much money as possible and thus raises particular ethical challenges which must be considered. In this paper we draw on previous research and established frameworks for understanding philanthropic behaviour to explore the ethical challenges of fundraising with children in schools and present a pathway towards a more child-led, children's rights approach to fundraising in primary schools.     

Ad avoidance in the digital context: A systematic literature review and research agenda

The recent growth in digital marketing investments and revenues has attracted the attention of both marketing practitioners and scholars. However, this growth has dramatically increased users' exposure to ad messages, encouraging consumers to avoid them. Therefore, ad avoidance has become a major problem for marketing practitioners. Although researchers have become much more interested in this subject over the past two decades, the body of knowledge on ad avoidance in the digital environment remains fragmented due to the lack of a comprehensive review. Therefore, a holistic overview study is needed that focuses on the big picture and can help researchers to understand the literature comprehensively. This study aims to provide a comprehensive understanding of the topic using a systematic literature review approach on digital ad avoidance. To this end, we provide an in-depth content analysis of 56 relevant articles published in 31 peer-reviewed scientific journals up to December 31, 2021. Based on a theories, contexts, characteristics, and methods (TCCM) framework, the study results shed light on ‘what do we know, how do we know, and where should research about digital ad avoidance research be heading?’ Additionally, drawing on the content analysis, we have presented an integrative framework that considers antecedents, outcomes, mediators, and moderators, which can help develop the field systematically and guide future research. By doing so, we think this review meets the need to give an overview of the state-of-the-art scientific body of knowledge on digital ad avoidance and makes important and solid contributions to the literature, practical implications, and future research directions based on the findings.     

Building smallholder farmers' capacity to adopt climate-smart agricultural practices in flood prone areas: Lessons from Bangladesh

Currently, there is an increased interest in promoting climate-smart agricultural practices (CSAPs) around the globe, however, application of these practices may vary for different climate risk hotspots. Although, climate field schools (CFS) are conducted with the aim of empowering farmers with knowledge on the various agricultural practices, little attention has been devoted to building the capacity of smallholder farmers to facilitate adoption of appropriate CSAPs. Given the effects of climate change on agriculture, it is fundamental for agricultural sustainability to answer the question that has hardly benefited from empirical analysis in previous land use studies, which is: Do CFS build farmers' capacity to adopt CSA in flood prone areas? Cross-sectional data from 600 rural farm households in south Bangladesh is used and the recursive bivariate probit (RBP) is applied to address this knowledge gap. The results reveal that participation in CFS increases the probability of a farmer's soil salinity consciousness by 25% and eventually improves the probability to adopt climate-smart agricultural practices by 20%. We also analyzed the spillover effects of CFS participation on CSA adoption and found that there is a strong spillover effect which has important implications on the cost effectiveness and sustainability of the program. Overall, the study provides empirical evidence demonstrating that participatory approaches stimulate adoption of appropriate CSAPs by building farmers' capacity in recognizing the existing climate risk hotspots.