Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience

This paper investigates the processes underlying consumers’ memory-based store price judgments. The numerosity heuristic implies that the greater the number of relatively lower priced products at a store that consumers can recall, the lower will be their overall price image of the store. That is, people use the number of recalled low-price products to judge the overall store price image. We show that this expectation holds only for knowledgeable consumers. Instead, less knowledgeable consumers use the ease with which low-price products are recalled (i.e., the availability heuristic) as a cue to make store price judgments. Therefore, the fewer low-price products they recall, the easier their recall task, and the lower their price perceptions of the store.Field studies using different manipulations tested and confirmed these predictions. Managerial implications for retailers are offered. Theoretical implications for behavioral price perceptions, memory-based judgments, and the use of heuristic cues are also discussed.     

The global recession issue: Introduction—Part I

This special issue concentrates on the global economic downturn that reached its lowest point in late 2008. Signals of an impending crisis started in 2007 with a wave of insolvent subprime mortgages in the United States, but the seeds were planted years earlier. In its scope, length, and countries affected, this downturn is the worst in over 70 years. It is changing and will continue to change local and global business and economic environments. This issue aims to learn from past mistakes and better understand the new environment. Each part contains five articles and an introduction. Part I has a global perspective; Part II focuses on specific national economies. © 2011 Wiley Periodicals, Inc.     

The global recession issue: Introduction—Part II

The global economic crisis clearly highlighted that a multinational enterprise (MNE) must understand the national environment no less than its core business. Articles in this part deal with the impact of the crisis on five national economies: two small (Iceland and Israel), two developing (China and India), and one extremely poor (Bangladesh). This introduction also contains empirical research on the most important variable in the global crisis, the saving rate. Differences in savings between countries are not adequately explained in the current economic literature. As we show, culture variables from the Global Leadership and Organizational Behavior Effectiveness (GLOBE) study help explain the difference between saving rates in various countries. © 2011 Wiley Periodicals, Inc.     

The Meaning of Corporate Social Responsibility: The Vision of Four Nations

Corporate Social Responsibility (CSR) has existed in name for over 70 years. It is practiced in many countries and it is studied in academia around the world. However, CSR is not a universally adopted concept as it is understood differentially despite increasing pressures for its incorporation into business practices. This lack of a clear definition is complicated by the use of ambiguous terms in the proffered definitions and disputes as to where corporate governance is best addressed by many of the national bodies legislating, mandating, or recommending CSR. This article explores the definitions of CSR as published on the Internet by governments in four countries (United Kingdom (UK), France, the United States, and Canada). We look for a consensus of understanding in an attempt to propose a more universal framework to enhance international adoption and practice of CSR using the triple bottom line. Our results concur with the findings of both national and international bodies and suggest that both within and among the countries in our study there exists no clear definition of the concept of CSR. While there are some similarities, there are substantial differences that must be addressed. We present a number of proposals for a more universal framework to define CSR.     

Incentives for cost misrepresentation in supply chains

This paper investigates sequential manufacturer–retailer price determination and channel performance under possible misrepresentation by one member of its privately known cost. To the standard double marginalization game, we add a preliminary stage where the manufacturer (alternately the retailer) announces its privately known constant marginal cost. We prove that the manufacturer has no incentive to misrepresent its cost, and we give respective sufficient conditions on the demand function for the retailer to overreport and to underreport costs. Depending on the shape of the demand function, opportunistic behavior by the retailer may lower or raise the manufacturer’s profit and channel performance.     

The right stuff ... meeting your customer needs

Meeting (and exceeding) your customers' needs is a requirement for competing in the current business world. New tools and techniques must be employed to deal with the rapidly changing global environment. This article describes the success of a global supply chain integration project for a division of a large multinational corporation. A state-of-the-art ERP software package was implemented in conjunction with major process changes to improve the organization's ability to promise and deliver product to their customers.     

电力线通信（PLC）技术发展新动态

一、PLC技术近期发展概述 从20世纪90年代后期，英国NOWEB公司验证了利用电力线可以传输高速数据以来，电力线通信（PLC）技术应用就在世界范围内展开了不断深入的研究。近几年，涌现出多家芯片研发公司和产品制造公司，出现了百家争鸣的格局。目前国际上专用PLC调制解调芯片研发的公司主要有：美国Intellon公司14MbPS、85Mbps芯片，西班牙DS2公司45Mbps、200Mbps芯片，韩国Xeline公司24Mbps芯片，台湾Afa公司生产的50Mbps芯片，法国Spidcom公司的224Mbps芯片等等。