ABSTRACT The notion of wholesalers as global marketers is almost an oxymoron in marketing thought. Yet, in fact, wholesalers as an institutional type have for thousands of years been involved in what today we refer to as global marketing. Wholesalers of many types have performed numerous activities or functions that have always been necessary for connecting distant buyers and sellers so that transactions can be consummated across international boundaries. In fact, by performing many distribution tasks or functions, wholesaling intermediaries of all types create the channel flows that link buyers and sellers together on a global scale. These flows, of which there are eight (product, ownership, promotion, negotiation, financing, risking, ordering, and payment), do not automatically appear out of thin air. Rather, the eight flows are created and sustained by many types of organizations that perform all of the myriad distribution tasks needed to connect sellers and buyers. Wholesale distributive institutions of all kinds, from the traditional so-called full-function merchant wholesaler to the more narrowly focused wholesaling intermediaries such as freight forwarders and export desk jobbers, all make a contribution by creating and sustaining channel flows. In recent years, as these flows increasingly extend to an international or global level, wholesaling intermediaries will likely play an even larger role in global marketing. 相似文献
AbstractThe purpose of this article is to provide a review of scholarly articles that have examined retail internationalization issues. We identify three core areas within RI research: (1) RI drivers and impediments, (2) RI strategy, and (3) RI performance. We also discuss four RI strategy issues that have been examined: (1) RI speed, (2) Foreign market selection, (3) Foreign entry mode, and (4) Strategy employed. Based on the review, we point to multiple areas where RI research is lacking and can contribute to the advancement of the field as well as offer insightful implications for international retail managers. 相似文献
Ecological, economic, and social goals are important in natural resource management, and should be analyzed in concert when, for example, one wishes to consider the impact(s) of potential forest policies on such goals. The current article describes a large-scale, integrated trade-off analysis, for coastal Oregon (USA). It considers two key management goals for both private and public forest landowners—producing timber and developing and maintaining wildlife habitat—using variations on typical management policies. The proposed model employs a heuristic to schedule harvests in an attempt to produce a high, even level of timber volume. Constraints include those related to the maximum clearcut size, green-up period, and minimum harvest age. Habitat capability for the northern spotted owl (Strix occidentalis caurina) is computed using a spatial model, and reported as an output of the forest plan. The spatial model we used is the most advanced methodology for estimating spotted owl habitat quality. The problem formulation accounts for many of the concerns regarding strategic and tactical planning voiced by forest managers in the Pacific Northwest (USA) region. Our analysis suggests that increasing the minimum harvest age of forests in coastal Oregon has the greatest effect (vs. maximum clearcut size and minimum green-up [regrowth] period) on spotted owl habitat capability index levels. At the same time, however, even-flow harvest levels (highest and most even level of timber volume produced over time) are negatively affected as near-term harvests become more difficult to schedule. 相似文献
Judgmental modelling has been used on a wide variety of business problems, and with the advent of new technologies is becoming increasingly user friendly. The range of applications has helped develop understanding of managerial decision making processes, especially those related to group decision making. However, to date there has been little evidence of their use in the social services. This paper describes such an application among social workers in the United Kingdom.One of the difficulties facing social workers is deciding how to deal with individuals with mental disorders. The state has various legal procedures which can be brought into operation, ranging from no involvement with the individual through to compulsory hospitalisation. This study shows how a judgmental modelling approach was used to help define the decision variables. A group of experts from a particular social services department worked together on the problem, using a simple computer model to investigate its decision making criteria and the associated processes. The results are fully presented, and the implications for the role of social workers discussed. 相似文献
This research explores entrepreneurial identity and place in adventure sports within the emerging field of sports entrepreneurship. A growing body of literature has established the broad parameters of sports entrepreneurs mainly within the fitness sector. This study applies a performative entrepreneurship lens to explore the embedded nature of identity, behaviour and place amongst mountain bike (MTB) trainers and guides. This qualitative study is based around interviews with six trainers/guides conducted via online forums as well as participatory observations made on a group ride and of a communal response to the natural environment through trail building. Findings illustrate that unlike the fitness sector where there is a more established market and where entrepreneurs often move from employment to self-employment within the sector, the MTB adventure sports entrepreneur operates in a less formalised market resulting in less formal strategic planning. ‘Place’ is an important factor in the performative nature of enterprise in this study and it is clear that it is through lifestyle entrepreneurship that the individuals are ‘performing’ identity.
In light of the challenges facing the pharmaceutical industry, a distinguished group of pharma executives and strategic and financial advisers discusses the following corporate decisions:
When the world zigs,zags"当世界向左,我们向右"。以颠覆见长的全球顶级创意热店——BBH是全球最重要的广告公司之一,以创意和效率而著称。该公司由广告界传奇人物John Bartle、Nigel Bogle和John Hegarty于1982年共同创建,追求策略性的手法,崇尚绝妙的创意。BBH在伦敦、新加坡(亚太区)、东京、纽约和圣保罗和上海设有分公司,共有员工800名。 相似文献