Roadmap for interactive exploration of sustainable development opportunities: The use of simple instruments in the complex setting of bottom-up processes in rural areas

Before embarking on the development of rural areas or regions it seems necessary to answer the following key questions: what goals of the parties involved can be realized, and where, when and how? To tackle these questions we have developed a ‘roadmap’, as part of an overall sustainable development procedure for physical planning and spatial management in rural areas. The roadmap is a tool for the process manager and the people involved. It helps to find the way in the exploration of the potential social, economic and ecological benefits of developing the area or region. The purpose of using the roadmap is to alleviate doubts about the advantages of cooperating in pursuit of sustainable development. A back-casting approach is applied to create appealing visions of the future and visualize mutual opportunities worth implementing. In this article we first describe the need for this new roadmap. We then describe its use, step by step and in some detail. An example of the exploration process is described and the strengths and weaknesses of the roadmap are discussed.     

Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams

The authors examine antecedents and consequences of environmental stewardship in frontline business-to-business teams. On the basis of data from members of 34 teams organized into regional networks, they demonstrate the differential impact of team environmental stewardship on customer satisfaction ratings and sales. Furthermore, the results reveal lagged individual-level effects of autonomy and supervisory support on environmental stewardship, as well as lagged group-level effects of past performance. Finally, dispersion models of team stewardship differentially moderate antecedent–stewardship relationships. Whereas within-team consensus strengthens the impact of past satisfaction ratings on subsequent stewardship, between-team consensus weakens the negative impact of past sales.     

The role of collaborations in the development and implementation of sustainable livestock concepts in The Netherlands

This paper discusses the role of collaborations in the development and implementation of sustainable livestock farming. The study reflects upon the experiences with two innovative pig farming concepts in the Netherlands that aim to address sustainability-related concerns regarding the economic viability, environmental impact and social responsibility of livestock production. The findings show that collaborations can result in smarter and innovative solutions and provide support in the development of more sustainable farming concepts. The study also shows that collaborations do not safeguard the implementing of these concepts in practice. Pioneers are confronted with higher production costs and the complex context of agricultural policies and regulations. These pioneering efforts are, however, the seeds for change, and the key ingredient for a transition towards more sustainable production. We rely upon their innovations, social networks and learning experiences in the transition towards more sustainable production. Therefore, pioneers need to be protected from market influences and regulatory barriers, and supported by intermediaries when developing novelties for a more sustainable agriculture. The findings emphasize the need for more knowledge exchange and understanding between farmers, policy-makers and researchers to navigate towards a more sustainable agriculture in the future.     

Cross-subsidization Due to Inframarginal Support in Agriculture: A General Theory and Empirical Evidence

A general theory of cross-subsidization due to inframarginal support is developed. Two sources of output distortion are identified: exit deterrence and extramarginal output. Some firms would not be in business without the subsidy. Cost savings due to declining average costs are always greater than the losses incurred where price equals marginal cost. Moreover, it is theoretically possible for inframarginal subsidies to expand output more than equivalent fully coupled subsidies. Empirical analysis of U.S. dairy subsidies isolates these components of cross-subsidization and finds distortions from inframarginal support to be substantial, with implications for trade negotiations, dispute settlement, and policy formulation.     

Analysis of the Service Dominant Logic network,authors, and articles

The present study analyses research conducted in Service Dominant Logic (S-D logic), providing an overview of its intellectual structure. For that purpose, a structured approach was adopted through the implementation of bibliometric methods, using co-citation analysis combined with performance analysis and an integrative science mapping approach, which considered a timeline, a graph, and a distance-based perspective. This allowed the identification of the leading authors and of six clusters of articles based on bibliographic coupling, along with the most prominent research themes clustered in five subdomains of research based on co-occurrence of terms. The networks extracted show the associations between the main articles and concepts treated by the S-D logic community, unveiling the salient challenges and prospective expansion facing its future theoretical and practical context.     

From global start-ups to the borderless firm: Why and how to build a worldwide value system

Although the original concept of international new ventures included the geographic configuration of value activities, the subsequent development of the literature has gradually abandoned the concern about the geographic configuration of both input sourcing and output marketing to concentrate almost exclusively on the latter. Therefore, this paper argues that there is a need to re-focus the research so as to figure out how and why some companies are borderless. Borderless firms are defined as the result of the combination, early on, of geographically dispersed resources and capabilities, defying the home-base logic. A borderless firm presents the following characteristics (or a combination of them) from inception (or shortly thereafter): (i) value-added activities dispersed across different countries and regions; (ii) entrepreneurs not bounded by a home base; (iii) multinational founders and/or management teams; and (iv) a multinational workforce. To enquiry into this issue, the study uses five case studies of borderless firms. The results advance the understanding of the motives and processes behind the development, early on, of a borderless configuration of value activities.     

Are patent fees effective at weeding out low‐quality patents?

The paper investigates whether patent fees are an effective mechanism to deter the filing of low‐quality patent applications. The study analyzes the effect on patent quality of the Patent Law Amendment Act of 1982, which resulted in a substantial increase in patenting fees at the U.S. Patent and Trademark Office. Results from a series of difference‐in‐differences regressions suggest that the increase in fees led to a weeding out of low‐quality patents. About 10% of patents in the lowest quality decile were filtered out, with the effect concentrated in the patents of firms whose overall patent portfolio was medium to large (more than 20 patents). The study has strong policy implications in the current context of concerns about declines in patent quality.     

Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences

Driven by the proliferation of augmented reality (AR) technologies, many firms are pursuing a strategy of service augmentation to enhance customers’ online service experiences. Drawing on situated cognition theory, the authors show that AR-based service augmentation enhances customer value perceptions by simultaneously providing simulated physical control and environmental embedding. The resulting authentic situated experience, manifested in a feeling of spatial presence, functions as a mediator and also predicts customer decision comfort. Furthermore, the effect of spatial presence on utilitarian value perceptions is greater for customers who are disposed toward verbal rather than visual information processing, and the positive effect on decision comfort is attenuated by customers’ privacy concerns.     

Ecotourism as a conservation tool and its adoption by private protected areas in Brazil

Ecotourism in private reserves combines the establishment of protected areas with an incentive mechanism to conserve biodiversity. Brazil's private reserve system is well-established but little is known about its links to tourism. This study puts the global private protected area into context and quantifies the extent to which ecotourism has been adopted as a sustainable land-use practice on private reserves in Brazil. Our findings demonstrate that small reserves do contribute to conservation and are used for ecotourism. The belief that large reserves are necessary for ecotourism and conservation is challenged. Only 4% (n = 45) of the 1182 reserves are engaged in ecotourism, mainly those within the Atlantic Forest biome and these are generally small in size (<50 ha). Reserves provide modest to basic accommodation as well as education and economic opportunities that include adjacent communities. Hiking and bird watching are the most popular activities but many reserves are threatened by poaching and invasive species. The low adoption of ecotourism appears due to a combination of factors, including lack of landowner interest, constraints imposed by regulations, logistics and anthropogenic threats. Nonetheless, there is potential to expand ecotourism within private reserves as 143 further private reserves are located near those already engaged in ecotourism.