Servicing the media: freelancing, teleworking and 'enterprising' careers

This article examines the working lives of people offering services to the media on a freelance basis. Almost all work from home using information and communication technologies but isolation in the home is not the norm as most maintain extensive personal networks in the industry. Nevertheless, popular imagery of the 'electronic cottage' and the 'virtual organisation only superficially capture their experiences. Insecurity and weakness in the market are suggested by histories of redundancy and dependence on single client organisations including former employers.     

What Should Be the EU’s Approach to Global Trade?

For a global player like the EU, it must adequately respond to US unilateral actions and not give in to threats in order to preserve its credibility. However, it is not in its interest to let trade conflicts escalate and be drawn into trade wars.It is worth noting that through the bilateral rules established in the context of a comprehensive trade agreement, the EU not only influences global norms and standards but that those in turn feed back into the EU’s economic order in a way that traditional trade agreements have not. They can therefore either reinforce the European model or weaken it.     

Individual choice or collective action? Exploring consumer motives for participating in alternative food networks

Alternative food networks (AFNs) are growing in number and relevance in Germany. Those networks include new models of production and distribution, such as food cooperatives (FoodCoops), self‐harvest gardens or community‐supported agriculture (CSA) schemes. AFNs, as an alternative to conventional food supply systems, are characterized by a close producer‐consumer interaction. They are typically located within urban or peri‐urban areas. The study aims to identify the rationale and motivation of urban residents in participating in AFNs and developing a consumer typology. We also assess whether AFNs potentially lead to collective action with societal impact. Therefore, we conducted a qualitative content analysis based on 18 interviews with members of existing AFN projects in three German metropolitan regions. Our results revealed that the willingness of urban consumers to participate in AFNs is driven by a broad range of motives. They include personal desire for high‐quality food (in terms of taste or freshness) and health reasons, but also political or environmental motives (opposition to conventional agriculture or short transport distances). Furthermore, consumers often want to support a certain farmer and his/her philosophy or they appreciate the community‐building aspect. Three different consumer types were derived from the motive combinations. Many consumers communicated a sense of belonging to a societal movement, however, our study revealed a lack of organization and collective action. Although AFNs can influence the consumption patterns of individuals, their potential to induce social change and to challenge traditional models of consumption in the near future does not appear to be high.     

Why isn't Wales Richer? Economic change and GDP per capita

This paper examines the extent to which economic changes in Wales during the 1980s and early 1990s have impacted upon the main indicator of regional prosperity (GDP per head). The paper shows that the economic “successes” of Wales, in terms of inward investment attraction, infrastructure development and manufacturing growth, are yet to be translated into sustained improvements in relative GDP per capita. The general implications of the Welsh case for regional development strategy are examined in the conclusions.     

ADOPTING JAPANESE-STYLE MANUFACTURING METHODS: A TALE OF TWO (UK) FACTORIES*

Japanese manufacturing methods such as just-in-time production and total quality control are serving as a model of manufacturing organization which many UK manufacturers are currently emulating. This article describes the implementation of just-in-time production and its supporting practices in two factories owned by the same company. Empirical evidence demonstrates a profoundly political dimension to these innovations, requiring a significant rewriting of organizations’ political and cultural maps.     

Getting By with a Little Help from Your Family: Toward a Policy-Relevant Model of the Household

Recent decades have seen dramatic changes in the ways in which households in developed Western economies gain their livelihoods, with marked elements of a return to old ways of working. There has been a shift from reliance upon one family wage to the need for family employment as well as growing reliance on self-employment and small business. These changes mean that childcare for working parents, and the promotion of new small enterprise, are key areas of policy concern. Drawing on original English empirical research around both these themes, this article shows the ways in which UK households draw on redistribution between the generations as a v - v generally decommodified v - v contribution to livelihoods and "getting by." We argue that these results confound widely utilized models of how people behave, and take particular issue with how economists and policy-makers model the household and its boundaries as the institutional context for individual decisions.     

Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective

The perceived importance of five technical service qualities (Gronroos 1984) or features (i.e. national and local policies, leaders, values and candidates), and voters’ ratings of the Labour and Conservative Parties’ competence on each of these parameters, were investigated during the 2001 British General Election using an a priori segmentation method and the classification tree statistical technique for data analysis. Voter ratings of the technical service features were found to be indicators of intention to vote. A product differentiation approach is most likely to influence voting intention, because the technical service features are more readily manipulated through marketing programmes than demographic and customer characteristics (Bucklin and Gupta 1992). Ratings of technical service features are stronger indicators of voting intention than voter demographics and characteristics. A product differentiation approach, based around technical service features, would be the most effective focus for strategy development in future political marketing campaigns.     

In search of meaningful work on digital freelancing platforms: the case of design professionals

Growth of the platform economy has been accompanied by critiques of the fragmented, isolated and precarious nature of the employment it offers. Yet, little is known about how creative freelancers perceive the meaning of work on the platforms. Based on 40 interviews with freelancers, clients, platform owners and industry experts, this paper reveals that most freelancers are concerned about how operating through the platform, and their dependence on it, is undermining the meaningfulness of their work. Freelancers find that the platforms are eroding both the manifest (i.e. monetary) and latent (i.e. non‐monetary) meaning of their work although they are mostly concerned about the latent element of meaning. The analysis reveals that the small group of freelancers who pursue meaningful work and earn a sustainable income on platforms are those with strong entrepreneurial orientation.