Closing speech

M. Pilliard explained that he was not speaking as an academic, a researcher, a sociologist or a futurologist, but as an industrialist From this starting point he was concerned with broadening the idea of product and extending the role of demand in the search for innovation. He was also concerned with the way in which the different stages of R & D evolution related to the growing interdependence of business with its environment     

Telecommunications technology in rural health care

Areas of low population density present special problems with respect to the delivery of health services. In this article, an overview is given of some technological approaches to solving these problems. The author's remarks are based on several years of experience of managing a research programme in health care telecommunications, and, more recently, a review of selected Rural Health Initiative and Health underserved Rural Areas projects that utilize a combination of innovations involving telecommunications and computer technologies.     

Evaluating the effectiveness of monetary reforms

Using a monthly model of the economy, containing a detailed financial sector, various monetary reforms are evaluated in a stochastic setting. The setting is stochastic because parameters must be estimated from finite data sets and because unexplained residuals exist. The objective function is a single-period, simple quadratic function in income. The problem then reduces to finding the opportunity locus (mean-variance curve) corresponding to each reform; the more effective the reform the more favorable the mean-variance tradeoff. The general finding is that most of the reforms considered are effective, but their impact is not very significant.     

Measures used to evaluate industrial marketing activities

Given the importance of controlling marketing efforts, a study was conducted of industrial manufacturers to determine the extent of their use of various measures to evaluate different marketing activities. The predominate measures used for evaluation were sales volume with much less utilization of profitability, productivity, and expense measures.