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101.
Well-liked advergames foster favorable brand attitudes. Research has been conducted on games where the content offers positive associations (e.g., racing: speed) that may transfer to the brand. Yet games may offer negative associations (e.g., combat: violence). Using the affect transfer and associative-propositional evaluation models, we test the influence of game content (combat, racing) on implicit and explicit brand attitudes. Results of an experiment showed that negative content resulted in less favorable attitudes toward the game and the implicit (unfamiliar) brand attitudes. The relationship between content and explicit attitude toward the brand was mediated by attitude toward the game. 相似文献
102.
Exploration and exploitation constitute two separate, potentially conflicting strategic choices for firms engaged in international strategic alliances. Our empirical study challenges the ambidexterity argument and demonstrates that exploration and exploitation are separate (though not necessarily antithetical) strategies with different antecedents and performance consequences.Our results show that while competency similarity is conducive to upstream innovative performance, prior experience with the partner is potentially damaging for this type of performance and trust and cultural distance do not play significant roles. When the motive is efficiency and downstream market performance, prior experience with the partner instead is beneficial, as are high levels of trust and low levels of cultural distance. These findings have key implications for literature on strategic fit and alliance performance. 相似文献
103.
104.
The purpose of this note is to show that a positive effect of exchange rate volatility on export production has a theoretical basis. The key to this claim is that, as the exchange rate volatility increases, so does the value of the real option to export to the world market. Higher volatility increases the potential gains from trade. This may explain part of the mixed empirical findings regarding the effects of exchange rate risk on international trade. 相似文献
105.
Should Welfare Administration be Centralized or Decentralized? Evidence from a Policy Experiment 下载免费PDF全文
Bernhard Boockmann Stephan L. Thomsen Thomas Walter Christian Göbel Martin Huber 《The German Economic Review》2015,16(1):13-42
The 2005 reform of the German welfare system introduced two competing organizational models for welfare administration. In most districts, a centralized organization was established where local welfare agencies are bound to central directives. At the same time, 69 districts were allowed to opt for a decentralized organization. We evaluate the relative success of both types in terms of integrating welfare recipients into employment. Compared to centralized organization, decentralized organization has a negative effect on employment chances of males. For women, no significant effect is found. These findings are robust to the inclusion of aspects of internal organization common to both types of agencies. 相似文献
106.
Current pricing and charging methods for the Internet are not based on actual usage of this service, which leads to unfairness
and more important, it does not deliver the right signals through financial incentives to network providers to upgrade critical
links of their networks. The development of new multimedia applications and the convergence to an integrated services network
will foster the tremendous growth of the Internet even more. With the Next Generation Internet not only technical services
like bandwidth reservation will be introduced, but also new applications will emerge within the Internet.
Charging the Internet in a fashion that provides feedback to users and providers has been proposed since the early '90s, however,
only a few implementations and real-world examples are known today. This is due to subsidizing the Internet in its early stages
and due to a technical development that did not care much about charging. With the recent redesign of the Internet protocol
suite and discussions on multiple service classes in the Internet, architectures for charging and accounting have to be revisited,
too.
Economic models for the Internet cannot be tested fully and validated in non-real-world environments, because of the unknown
user behavior. With this uncertainty over what models and pricing schemes to choose, it is evident that a specific charging
and accounting platform will never be accepted by the community. In this paper a novel and flexible architecture for charging
and accounting is proposed that provides a wide range of mechanisms and lets researchers experiment in an environment as close
as possible to the targeted system. As a first step, four different pricing schemes are described, qualitatively assessed
on the proposed platform, and a prototypical implementation performed. One of the economic models that have been implemented
on Arrow is based on different service classes including reservation and recalculates prices dynamically depending on the
traffic situation.
This revised version was published online in August 2006 with corrections to the Cover Date. 相似文献
107.
Filling the Empty Shell. The Public Debate on CSR in Austria as a Paradigmatic Example of a Political Discourse 总被引:1,自引:0,他引:1
Instead of essentializing and defining what CSR “is”, we analyze CSR as a political discourse in which different actors struggle
to fill the empty shell of Corporate Social Responsibility (CSR) with a legitimate interpretation. In this paper we take the
current debate on CSR in Austria as an example to demonstrate how this debate is shaped by changes in the greater socio-economic
environment. We suggest that this debate might be paradigmatic for the development of CSR in the European/International context.
We argue that the debate and the political moves concerning an implicit or an explicit concept of CSR are rooted in a more
fundamental question: the societal (re-)embedding or disembedding of companies. 相似文献
108.
EU enlargement and governance of the Common Agricultural Policy 总被引:1,自引:0,他引:1
The requirements for the implementation, administration and control of the application of the current CAP are much higher than they were 15 years ago. The governance problems caused in the present EU by today’s higher regulation density are already severe. The new member countries are even less well equipped than the present ones to deal with these problems. What political consequences should be drawn? 相似文献
109.
Prof. Dr. Bernhard Swoboda Klaus Harnack Dr. Markus Janz Prof. Dr. Thomas Foscht 《Marketing Review St. Gallen》2006,23(2):38-46
Das Sortimentsmanagement weist in der Fashion-Branche eine von anderen Konsumgüterbranchen abweichende Bedeutung auf. Der
Artikel verdeutlicht die Eckpunkte vertikaler Sortimentssteuerung und formuliert daraus Anforderungen an Handel und Industrie
in zweistufigen, klassischen Systemen, wobei für eine st?rkere schnittstellenübergreifende Vernetzung bei der Sortimentsbestimmung
auf den Handelsfl?chen, im Einkauf des Handels bzw. im Verkauf der Industrie und bei der Steuerung der Best?nde pl?diert wird. 相似文献
110.
Dipl.-Kfm Bernhard Hirsch Univ.-Prof. Dr. Friederike Wall Mag. Johan Attorps 《Controlling & Management》2001,45(2):73-79
Zur Beurteilung von Prozessen werden von Unternehmen unterschiedliche Kriterien herangezogen. Die beschriebene Untersuchung zeigt u.a., dass die Kundenzufriedenheit am h?ufigsten als Beurteilungskriterium verwendet wird. Oft gebraucht werden auch Prozesskosten und die Prozesszeit. 相似文献