Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs

Prior empirical research suggests that consumers perceive pioneers as more prototypical (i.e., representative) of their product categories than me-too followers. This prototypicality advantage is believed to contribute to an enduring marketplace advantage for the pioneer. We extend research into pioneering prototypicality advantages by considering the ramifications of simultaneous product design (i.e., product attribute) evolutions. We hypothesize that the simultaneous evolution of product designs of both the pioneer and me-too will diminish the pioneer’s prototypicality advantage over the me-too, even though the me-too does not initiate the change. To test our hypotheses, we create an experimental environment consisting of four cells, each corresponding to a different marketplace scenario: a no-change condition; a simultaneous-evolution condition; a pioneer-updates-first condition; and a leapfrogging (i.e., me-too updates first) condition. The results suggest that simultaneous design evolutions can diminish the pioneer’s prototypicality advantage. As a result, me-too entry may be a more attractive strategy in the long-run than currently believed in product categories characterized by substantial design evolution.

Public–private partnerships: Task interdependence and contractibility

We examine the proper scope of public–private partnerships in the context of a project consisting of two tasks, building and operation of a facility. We investigate the optimal arrangement regarding bundling versus unbundling and private ownership versus public ownership. Like Bennett and Iossa (2006), we assume that the innovative activity in the building stage has impacts on, among other things, the subsequent operational cost. We relax the nature of task interdependence and study different contractual frameworks. The general insight is that given limitations in contractibility, contrary to common sense, complementarity between tasks favors unbundling over bundling.     

Contrasting Developments in UK Energy Regulation: Retail Policy and Consumer Engagement

This article explores the role of regulation as a supporting institution for an energy market. Two aspects are examined: first, the role of regulation in promoting a competitive market for the retail supply of energy, and second, the role of regulation in providing access to the transmission and distribution networks, assumed to be monopolies, that provide services for the retail suppliers. UK regulation promoted retail energy competition until 2008, but in that year changed direction, and since then has been restricting retail competition. In contrast, UK regulation since 2008 has encouraged more customer engagement in the network part of the energy sector. This offers the prospect, at least, of the emergence of a form of competition and choice in the process of setting price controls.     

Technology infusion in service encounters

Service encounters are critical in all industries, including those that have not been traditionally defined as service industries. The increasing deployment of technology is altering the essence of service encounters formerly anchored in a “low-tech, high-touch” paradigm. This article explores the changing nature of service, with an emphasis on how encounters can be improved through the effective use of technology. The authors examine the ability of technology to effectively (1) customize service offerings, (2) recover from service failure, and (3) spontaneously delight customers. The infusion of technology is examined as an enabler of both employees and customers in efforts to achieve these three goals. Although the infusion of technology can lead to negative outcomes and may not be embraced by all customers, the focus of this article is on the benefits of thoughtfully managed and effectively implemented technology applications. Past research and industry examples are featured and future research directions and managerial implications are highlighted. Mary Jo Bitner is the AT&T Professor of Services Marketing and Management and the research director of the Center for Services Marketing & Management at Arizona State University. Her research focuses on customer evaluations of service, selfservice technologies, and service delivery issues. She has published in theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of Business Research, theJournal of Retailing, and theInternational Journal of Service Industry Management. She is coauthor of the textServices Marketing (McGraw-Hill, 2d ed., 2000). Stephen W. Brown holds the Edward M. Carson Chair of Services Marketing and Management, is Professor of Marketing, and director of the Center for Services Marketing & Management at Arizona State University. His research focuses on services marketing strategy, service delivery, customer loyalty, and service recovery. He has published in theJournal of Marketing, theJournal of Marketing Research, theJournal of the Academy of Marketing Science, theJournal of Business Research, and theJournal of Retailing. He is the coeditor of theAdvances in Services Marketing and Management series. Matthew L. Meuter is Assistant Professor of Marketing at Villanova University with a Ph.D. in marketing from Arizona State University. His research interests focus on the impact technology has on the marketing function, the changing nature of technologically based service encounters, customer satisfaction with self-service technologies, and customer adoption of technologically based service delivery innovations. His research has been published in the American Marketing Association's (AMA)Educators' Proceedings and has been presented at several national conferences.     

Cash versus direct food relief

The usual method of providing relief to a famine region is to import food and distribute it to the needy (direct food relief). If there are markets for food in the region, however, a relief agency could just as easily distribute money to the needy and let them purchase food in the market (cash relief). This alternative has been much discussed in the famine literature recently. The purpose of this paper is to clarify the conditions under which cash relief will be more or less effective than direct food relief by analyzing the relative effectiveness of the two policies in a formal model.     

Making the Prevention of Homelessness a Priority: The Role of Social Innovation

Mass homelessness emerged in Canada in the wake of neoliberal policies that reduced government production of housing and other supportive measures. Efforts to reduce homelessness have occurred in three stages: 1) an emergency response in the 1990s that consisted mostly of investment in shelters, soup kitchens, and day programs, 2) the implementation of community plans to end homelessness, combined with the adoption of Housing First as a strategy that seeks to provide reliable shelter as a first step to anyone without it, followed by other remedial services, and 3) the recent development in Canada of early intervention strategies to prevent homelessness from its inception. The second stage was highly successful in dealing with the situation of chronically homeless adults, and many communities have begun to see reductions in homelessness. However effective, this approach does not break the cycle by intercepting potentially homeless individuals in their youth, which is when it begins for many people. Canada is at the beginning stages of the move towards a stronger focus on prevention, aided by a social innovation agenda to identify, design, test, and evaluate preventive interventions to determine which ones will be most strategically effective, setting the stage for implementation and going to scale.     

Unrelated question model with two decks of cards

In this paper, we propose a new unrelated question model for estimating the prevalence of a sensitive characteristic within a population by utilizing two decks of cards. The resultant estimator is then compared to its competitors as to efficiency and as to protection of respondents. A real data application analyzing e-cigarette use among college students is considered.