The Tourism Boom in Indonesia

A major development in the Indonesian economy during the latter pan of the 1980s has been the growth in non-oil exports, particularly from the manufacturing sector. However a development less remarked upon over the same period has been the expansion of the Indonesian tourist industry. This paper explores the reasons for this growth and examines whether the government's ambitious targets for further expansion of the sector can be realised. It also looks at the potential of the tourist sector for generating productive employment opportunities and increased foreign exchange earnings over the Repelita V period and beyond.     

STRATEGIC PLANNING AND FINANCIAL PERFORMANCE: A META-ANALYTIC REVIEW*

After two decades of research, the effect of strategic planning on a firm's performance is still unclear. While some studies have found significant benefits from planning, others have found no relationship, or even small negative effects. Interpretation of these findings is confounded by the fact that many of these studies base their findings on a small number of firms. This article uses meta-analysis to aggregate the results of 29 samples on a total of 2496 organizations. Cumulation of previous studies found modest correlations between planning and nine performance measures. Extensive measurement problems suggest that these findings underestimate the true relationship between planning and performance.     

Ford in U.K. Car-tel?

The British car industry has long been suspected of provoking higher prices by restricting the importation of cheaper models. Four oconomists at the Poiytechnic of Central London arguo for the revision of UK design copyright laws to increase competition.     

The sales response to advertising: A reconsideration

The paper surveys briefly the literature on the shape of the sales-advertising response relationship. Knowledge of this relationship is an important requirement for optimal marketing decisions. The role of theory is to specify the structure of models for testing. The paper presents a plausible model of this relationship based upon the consumer's response to advertising when qualitative uncertainty exists in a market. The relationship is seen to contain a ‘catastrophe change’ or discontinuity when certain assumptions are made about optimizing behaviour. The implications for marketing strategy and optimal levels of promotional outlays are discussed.