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排序方式: 共有10000条查询结果,搜索用时 740 毫秒
931.
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François Brouard Merridee Bujaki Sylvain Durocher Leighann C. Neilson 《Journal of Business Ethics》2017,140(2):225-242
Previous studies in Western contexts have examined the relationships between various board characteristics and CSR, yet the relationships need to be re-examined in non-Western contexts given differential theoretical premises across contexts. We specifically propose that the effects of board characteristics on CSR in Korea should be patterned distinctively from Western-based existing literature, focusing on three important board characteristics, such as a board’s independence, social ties, and diversity. Using a panel dataset from large Korean firms, we found that various relationships between board characteristics and CSR were non-linear, whereas most of the previous research on Western contexts found that the same relationships were linear. Specifically, curvilinear relationships were found between CSR and board independence (i.e., exponentially growing shape), CEO-outside director social ties (i.e., inverted U-shape), and educational diversity (i.e., U-shape). Our findings suggest that there is no universal feature of CSR-supportive board characteristics due to the unique characteristics of various institutional contexts. 相似文献
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Paul E. Ketelaar Stefan F. Bernritter Jonathan van't Riet Arief Ernst Hühn Thabo J. van Woudenberg Barbara C. N. Müller 《国际广告杂志》2017,36(2):356-367
Research on location-based advertising (LBA) suggests that the merits of LBA lie in the fact that consumers can be targeted with location-congruent ads on their personal mobile devices. However, LBA consists of two underlying constructs: a mobile (vs. point-of-sales) advertising medium and location congruency (vs. location incongruency). This study aims to disentangle these underlying constructs by showing that they differentially affect the efficacy of an ad. Using a virtual reality lab experiment, this study shows that location-congruent ads result in increased choice for the target brand as compared to location-incongruent ads, independent of medium type. However, in location-incongruent situations, mobile ads attracted more attention than point-of-sales display ads. The advantages of LBA thus do not seem to emanate from medium type, but rather from the congruency between the ad and product location. When the ad is received at a different location than the product, the mobile medium is able to enhance consumers' ad attention. 相似文献
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C. B. Bhattacharya 《Journal of the Academy of Marketing Science》1998,26(1):31-44
This article seeks to gain an understanding of how members’ characteristics relate to lapsing behavior in paid membership
contexts. Literatures such as social identity theory are used to propose hypotheses that are tested using a hazard rate model
on archival data pertaining to 7,798 members of an art museum. The results indicate that the hazard of lapsing is lowered
with increasing duration, participation in special interest groups whose goals are related to those of the focal organization,
gift frequency, and increasing interrenewal times. Conversely, members who have downgraded their membership level in the past,
those who have participated in special interest groups whose goals are unrelated to those of the focal organization, and those
who received their membership as a gift are more likely to lapse.
C. B. Bhattacharya is an assistant professor of marketing at the Goizueta Business School of Emory University. His Ph.D. in marketing is from
The Wharton School, University of Pennsylvania. His research interests include brand loyalty and brand health, customer retention,
and organizational identification and disidentification. He has published in theJournal of Marketing, International Journal of Research in Marketing, Journal of Retailing and Consumer Services, Marketing
Letters, and other journals. During the past few years, students in his marketing research course have addressed real problems for
over 30 nonprofits. In 1995, he received The Emory Williams Distinguished Teaching Award, which is the highest teaching honor
conferred by Emory University. 相似文献
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Winston W. Chang Wilfred J. Ethier Murray C. Kemp 《Journal of International Economics》1980,10(3):377-394
This paper analyzes the implications of joint production for the four basic results of the factor-endowments theory of international trade. The nature of the relationship between commodity prices and factor rewards is first elucidated in detail. It is then shown that, in sharp contrast to prevalent opinion, there is in fact a strong presumption that the basic theorems will continue to hold in essence. The paper then considers applications and extensions of the analysis to higher dimensions. 相似文献