Gender-Based Pricing in the Hairdressing Industry

This paper reviews the evidence and evaluates the claim that the hairdressing industry systematically discriminates on the basis of gender and compares the way in which courts in the UK and US have dealt with such allegations. We argue that "transaction costs" can be used to provide an alternative (perhaps more satisfactory) explanation for the pricing patterns observed than does price discrimination. Any decision to ban gender-based pricing will imply a difficult trade-off between economic efficiency and concerns for gender equality.     

Testing the bases of ethical decision-making: a study of the New Zealand auditing profession

This paper reports on a survey of auditors in New Zealand which investigates the nature of the moral judgements they make on a series of problems with ethical dimensions. The framework adopted for this purpose is developed from earlier work which identifies a range of ethical principles which may be involved in business ethical decision-making. Auditors responded to a questionnaire which posed, firstly, several questions about the context of their ethical decision-making, and secondly, a series of vignettes elaborating problematical dilemmas which required the selection of one of four possible responses. Data was analysed to determine whether or not it confirmed previous findings in suggesting a predominant ethical orientation for auditors. The results were correlated with demographic variables in order to determine whether or not age, gender, position in firm and size of employee firm were significantly correlated to ethical response. The survey results, on the whole, confirmed the ethical orientation suggested by previous findings, but there were some unexpected results in three out of the ten vignettes examined. Although some correlations were found between the demographic variables and subject responses, the evidence of this survey does not strongly suggest a consistent significant correlation.     

Bilateral Bargaining with Externalities

This paper provides an analysis of a non‐cooperative pairwise bargaining game between agents in a network. We establish that there exists an equilibrium that generates a coalitional bargaining division of the reduced surplus that arises as a result of externalities between agents. That is, we provide a non‐cooperative justification for a cooperative division of a non‐cooperative surplus. The resulting division is related to the Myerson‐Shapley value with properties that are particularly useful and tractable in applications. We demonstrate this by examining buyer‐seller networks and vertical foreclosure.     

Do tourists disperse weed seed? A global review of unintentional human-mediated terrestrial seed dispersal on clothing,vehicles and horses

Human-mediated seed dispersal is recognised as an important, but under-researched, issue. To assess the potential for tourists to act as unintentional seed dispersal agents, we reviewed published and unpublished data on seed dispersal via clothing, vehicles (cars) and in/on horses and donkeys, all of which can be used by tourists. Seeds from 754 species of terrestrial plants have been collected from these vectors, 15% of which are internationally recognised environmental weeds. Seeds were collected from personal clothing and equipment (228 species), the fur of donkeys and horses (42 species), horse dung (216 species) and vehicles (505 species). Most were herbs (429 species) or graminoids (237 species) and native to Europe. Annual Poa, White Clover, Kentucky Bluegrass and Yorkshire Fog were the most frequent species. There have been eight studies specifically on tourists, which identified 12 species on clothing, 26 on vehicles and 133 from horse dung. Methods that minimise the risk of tourists as human-mediated dispersal agents may therefore be appropriate for some tourism activities/destinations: suggestions are made. Further sampling using standardised experimental techniques is required to assess the relative risk associated with specific tourist activities and locations and determine which, and how much, seed is transported.     

Tourism and climate change: An international perspective

This paper addresses the implications of climate change for tourism through a survey of national tourism and meteorological organisations. While climate change may have far‐reaching consequences for tourism, it is shown that while most respondents felt that climate is important to their country's tourism industry, very few were aware of climate change research specifically related to tourism. Almost half felt climate change is or could become a significant issue in their country but almost no climate change publications with direct bearing on tourism are available. It is concluded that climate is an important determinant of tourism, and that global climate change may create new challenges, and opportunities, for the tourism industry. However, more awareness, research, and policy analysis are necessary to reduce uncertainties, further understanding, assess implications and enable the tourism industry to adapt to changing circumstances.     

Information search behavior of Hong Kong's inbound travelers‐a comparison of business and leisure travelers

Abstract

The purpose of this study is to examine the information search behavior of Hong Kong's inbound tourists, in particular business and leisure travelers. The study clearly shows that business and leisure travelers demonstrate different information search behavior. ‘Personal experience,’ ‘Travel agency/tour company,’ ‘Airlines’ and the ‘Internet’ are most frequently relied upon by business travelers in searching for travel information, while leisure travelers prefer ‘Travel agency/tour company,’ ‘Friends or relatives,’ ‘Travel guide books,’ and ‘Personal experience.’ The study also reveals that the total number of information sources used and the length of pre‐trip planning lead‐time are significantly different between these two groups of travelers. First time travelers also have a longer pre‐trip planning lead‐time than repeat travelers. Furthermore, business and leisure travelers perceive the levels of influence of several information sources, including ‘Corporate travel departments,’ ‘Friends or relatives,’ ‘Travel guide books,’ and the ‘Internet,’ differently. These information sources were classified into five different dimensions, including ‘Media,’ ‘Neutral,’ ‘Retail,’ ‘Interpersonal,’ and ‘Personal experience.’ Analysis based on travelers' purpose for traveling and demographic information was performed. Leisure travelers perceive the level of influence of ‘Neutral’ sources as significantly higher, and those with lower household incomes perceived the level of influence of ‘Personal experience’ as lower. The results of this study will allow marketers in Hong Kong to better understand travelers’ information search behavior so that they can more effectively tailor their marketing strategies to these two major markets.     

Employee Motivation and Organizational Commitment: A Comparison of Tipped and Nontipped Restaurant Employees

This study explores motivational and organizational commitment factors of tipped and nontipped restaurant employees when differentiated by gender. The data collected from employees of a nationally-known, branded restaurant chain was analyzed using the ANOVA procedure in an effort to determine if significant differences existed between the tipped and nontipped employees relative to their level of motivation and organizational commitment. The results show that limited differences do exist for certain motivational factors and organizational commitment factors when employees were differentiated by tipped versus nontipped employee status and by gender. The study concludes by offering management implications and suggestions for future research relative to implementing operational systems, policies, and procedures that attend to restaurant employee classification difference as well as gender preference.     

Effects of Label on Consumer Preferences: Focus on Hawaiian Avocado Industry

This study examines market challenges facing a local agriculture industry in a small island setting. Examination of the Hawai‘i local avocado industry indicates labeling can address the product information gap between consumers and producers, improve market share, and increase import substitution by local products. Currently, local avocados occupy only 33% of market share, compared with 67% captured by imports. Consumer preferences among local labeled, local unlabeled, and imported avocados were analyzed using multinomial logistic regression. Statistical results showed that labels influence consumers’ decisions to buy local or imported avocados, and their preferences were also influenced by sociodemographic variables, avocado characteristics, and purchasing behavior. Key market segments to target and policy implications are also discussed.     

Green Demarketing in Advertisements: Comparing “Buy Green” and “Buy Less” Appeals in Product and Institutional Advertising Contexts

This research compares consumer response to traditional green advertising appeals to that of less conventional, “green demarketing” (GD) appeals—messages by for-profit companies encouraging reduced category consumption for the sake of the environment. Rather than encouraging greener consumption, modern environmentalism calls for decreased consumption overall, a trend reflected in recent advertising campaigns (e.g., Patagonia's “Don't Buy This Jacket”). Despite its potential impact and unconventionality, research on GD in general is sparse, and no empirical research has examined consumer response to GD appeals relative to traditional green appeals. In three experiments, we find that, in the context of product advertising, consumers' attitudes for green ads are more favorable than those for GD ads, mediated by greater inferences of genuine environmental concern. However, we find the reverse pattern in the context of institutional ads. Further, an “anti-consumption amplifier” message embedded in the ad—espousing the potential harm of overconsumption—further boosts favorable consumer attitudes for the GD institutional ad relative to its traditional green counterpart. Importantly, we assess all effects while controlling for consumers' individual levels of green consumerism, such that implications may be applied more generally rather than to a specific segment of green consumers.