Lomé to Cotonou conventions: trade policy alternatives for the Senegalese groundnut sector

The signing of the Cotonou Convention in June 2000 established a new trading relationship between the European Union and African, Caribbean, and Pacific States. Negotiations to establish new trading arrangements have already commenced and will lead to the establishment of economic partnership agreements or other viable alternatives. In this study, the economic impact on the Senegalese groundnut sector is assessed for the case in which Senegal enters into an economic partnership agreement with the European Union, or into an enhanced form of the Generalized System of Preferences. The preferred choice depends on whether Senegal's economic status classifies it as a least developed country (LDC) or not, as well as on other external trading arrangements. Findings indicate that as a non‐LDC, the best option for Senegal would be to enter into an economic partnership agreement. As a LDC, the best option would be to move to the enhanced generalized system of preferences, thereby allowing Senegal to retain Lomé‐style trade preferences. Furthermore, increased development funding under the Cotonou Convention could help shield the Senegalese groundnut sector from adverse economic impacts arising from either trading option.     

Nurses who do not nurse: factors that predict non-nursing work in the U.S. registered nursing labor market

Registered nurses (RNs) who work outside of nursing have seldom been examined. This aim of this study was to compare the 122,178 (4%) of RNs who are employed outside of nursing to those who work in nursing jobs in terms of sociodemographic, market, and political variables to determine if these groups are substantively different from one another. Using a logit regression model, wages were a significant predictor of working outside of nursing for unmarried nurses but not for married nurses. Married and unmarried male nurses were more likely to work outside of nursing. Baccalaureate education, children under age 6, higher family income, and years since graduation increased the odds of working outside of nursing for married nurses. Ultimately, identifying characteristics on which these groups differ may inform future policy directions that could target nurses who may leave nursing at a time when retention efforts might be effective to alter their trajectory away from the profession.     

The role of economic value, social value, and perceptions of fairness in interorganizational relationship retention decisions

Although previous research provides a foundation for developing, maintaining, and exiting relationships, the extant literature has yet to consider the influence that patterns of economic and social forces have in guiding the future of deteriorating relationships. To understand better and respond to relationships in decline and to salvage relationships that are destined to fail needlessly, the authors use the political economic paradigm to identify symptoms of deteriorating relationships and provide a framework for combining relational forces that best guides relationship retention decisions. They propose a model based on the theoretical foundations of transactional cost analysis (TCA), social exchange, and distributive justice. Using relative dependence, interdependence, and mutual dependence to define the economic and social worth of the relationship, they incorporate dyadic patterns of behavior to illustrate similar and different interpretations and evaluations of fairness and the impact on relational out-comes. The article culminates with managerial implications and directions for future research. Jule B. Gassenheimer is an associate professor of marketing at the University of Kentucky. She received her Ph.D. from the University of Alabama. Her research interests include long-term buyer-seller relationships and channel strategy. Her previous work has appeared in a number of journals, which include theJournal of Marketing, theJournal of Retailing, theJournal of the Academy of Marketing Science, theJournal of Business Research, and theJournal of Personal Selling and Sales Management. She has also coauthored the bookMarketing Exchange Transactions and Relationships. Franklin S. Houston is on faculty at Rutgers University in Camden, New Jersey. He received his Ph.D. from Purdue University’s Krannert School. His work has appeared in theJournal of the Academy of Marketing Science, theJournal of Marketing, theJournal of Marketing Research, Decision Sciences, theJournal of Advertising, theJournal of Business (Chicago), theJournal of Business Administration, theJournal of Retailing, theJournal of Macromarketing, and theJournal of Advertising Research. In addition, he has coauthored the bookMarketing Exchange Transactions and Relationships and edited the bookMarketing Exchange Relationships, Transactions, and Their Media. J. Charlene Davis is on the faculty at Trinity University and is a doctoral candidate at the University of Kentucky. Her research interests include brand equity, services marketing, marketing theory, and buyer-seller relationships. Her previous work has appeared in theJournal of Retailing, theJournal of Marketing Theory and Practice, Advances in Consumer Research, theAssociation of Marketing Theory and Practice Conference Proceedings, and theAcademy of Marketing Science Multicultural Conference Proceedings.     

Consumers’ Willingness to Pay for Non-pirated Software

This study analyzed consumers’ willingness to pay (WTP) for non-pirated computer software and examined how attitudes toward intellectual property rights and perceived risk affect WTPs. Two commonly used software products, Microsoft Windows and Microsoft Office, were used in the study as objects to reveal consumer assessed values. A consumer survey was administered in Taiwan and the total valid samples were 799. Respondents in this study included students from senior high schools, colleges, and graduate schools, and general consumers who were no longer full-time students. The estimated average WTP for Windows was USD 58.55 and for Office was USD 53.49, much lower than the respective suggested retail prices in the market. Social norms had strong positive influences on willingness-to-pay for software products. The prosecution risk did not significantly increase WTPs for software products due to the reason that individuals who used pirated software were not at a high risk of being prosecuted. Performance risk was positively correlated to WTPs for software products. The respondents segmented into the low-WTP cluster were more likely to use pirated software than those in the high-WTP segment. Source reliability, legitimacy, technical support, and customer service were emphasized in decisions of respondents in the high-WTP segment and could be used in marketing strategies. Dr. Jane Lu Hsu is Professor in Department of Marketing at National Chung Hsing University in Taiwan. Charlene Wan-Yun Shiue was a former Research Assistant in the Department of Marketing at National Chung Hsing University in Taiwan.     

Organizational Culture,Competitive Strategy,and Performance in Ghana

The influence of competitive strategy on the organizational culture and performance relationship in Ghana is examined in this study using structural equation modeling. Results suggest evidence of both direct and indirect effects of organizational culture on firm performance. Firms with a predominantly clan or market culture were more likely to be directly associated with performance, whereas firms with adhocracy or hierarchy cultures were more likely to be indirectly associated with performance, depending on their alignment with a differentiation strategy or cost leadership strategy. However, only the link with differentiation strategy resulted in market performance. Managerial and theoretical implications are discussed.     

The Importance of Being Earnest or Committed: Attribute Importance and Consumer Evaluations of the Live Arts Experience

This study examines the importance of five service attributes (employees, show time, facility access, ancillary quality, and visual aesthetics) used by attendees when evaluating the service quality of their experience at performing arts events. The importance of service attributes were considered by patrons' commitment level and demographic characteristics. Study data was obtained from the performing arts center associated with a mid‐sized university located in the mid‐west. The sample was drawn from patrons at five unique performances that took place on different days of the week and times over a two‐month period. A total of 457 audience members participated in the study. Importance of service attributes did vary by commitment characteristics, as did behavioral intentions. As the level of commitment with the organization increased, the more likely they were to recommend, attend in the future, subscribe to, and donate time or financial resources to the performing arts organization.     

Positioning Strategies for Social Cause Organizations: A Multivariate Analysis of Dimensions and Ideals

The purpose of this article is to provide a framework for exploring positioning strategies for social cause organizations (SCO) in an attempt to better utilize their distinguishable nature and ability to foster aspects of desired change. Although much research has been considered regarding SCOs and their ability to attract understandable interest and passion, limited work has investigated their unique positioning strategies. Statistical positioning tools will provide an analytical perspective of the attributes these organizations possess and what influences they may have on individual perceptions. Published marketing materials from select SCOs will be examined. Analysis will reveal perceptual maps based upon respondent attribute ratings. “Ideal” SCOs will then be identified with multivariate regression. Results will be further tested to discern the predictive capabilities of the maps. Last, theoretical and managerial implications will be forwarded for discussion.     

The Relevance of Target Accounting Quality to the Long-Term Success of Cross-Border Mergers

Abstract:  We investigate a sample of cross-border mergers involving US firms that acquired foreign targets between 1985 and 1995. Our general interest is in the long-term success of the acquisitions, measured by the post-merger abnormal returns to the US acquirers. Our primary focus is the relationship between the quality of the foreign target's accounting disclosures and the acquisition's long-term success. Employing a procedure recommended by Lyon et al. (1999) , we find that US acquirers in cross-border mergers experience significantly negative long-term abnormal returns post-merger. These returns also are significantly more negative than those realized by a matched sample of US acquirers that acquired US targets. To investigate the potential association between the US acquirers' post-acquisition returns and target firms' accounting disclosures, we classify the merger transactions by target firm home country. We define variables to reflect the quality of accounting disclosures and control for other important country-specific features. The results reveal that post-merger abnormal returns are less negative for acquirers of targets based in countries where accounting data is less value relevant. This may be due to a higher cost of capital for target firms in these countries, resulting in a built-in discount in the pricing of targets. An examination of the premiums paid in a subset of 79 cross-border mergers reveals evidence consistent with this contention: premiums are lower for target firms based in countries where accounting data is less value relevant. These results suggest that shareholders of targets from such countries pay a price for their country's institutional framework that makes accounting information less value relevant.