Die Wirkung der Positionierung eines Zulieferunternehmens auf das Vertrauen des Kunden

Zusammenfassung Aus bisherigen Studien lassen sich kaum Handlungsempfehlungen ableiten, welche Positionierung eines Zulieferunternehmens sich besonders vorteilhaft auf das Vertrauen eines Kunden auswirkt. Im vorliegenden Beitrag werden die Wirkungen von vier Positionierungsstrategien, die Zulieferunternehmen zur Verfügung stehen, auf das Vertrauen ihrer Abnehmer aus der Automobilindustrie untersucht. Diese Strategien bestehen in der Anpassung an Kundenprozesse, in Serviceorientierung, in Flexibilit?t und in der Verwendung von Kompetenzsignalen gegenüber dem Markt. Wir zeigen, dass die Anpassung an Kundenprozesse auf Grund der hohen Spezifit?t der damit verbundenen Investitionen die st?rkste positive Wirkung auf das Vertrauen des Kunden aufweist und dass Kompetenzsignale gegenüber dem Markt kein geeignetes Instrument zur F?rderung des Kundenvertrauens sind, wenn das Zulieferunternehmen für den Abnehmer eine hohe Bedeutung besitzt.

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The effects of a supplier’s positioning strategy on buyers’ trust

Summary Many studies have identified measures that are able to enhance partners’ trust in business-to-business relationships. However, it is not known which measures are more effective than others or under which conditions certain measures might be helpful or not. In the present study the effects of four possible positioning strategies on buyer’s trust are examined. The positioning strategies considered here are the supplier’s adaptations regarding its customer’s processes, its service orientation, its flexibility, and market-signals stressing the supplier’s competence. We found that, due to the high specificity of the required investments, adaptations of the supplier’s processes are the strongest instrument to enhance buyers’ trust relative to the other three strategies. We could also show that investments in market signals stressing the supplier’s competence are not effective if the supplier is of high importance to the customer.

     

以设计为龙头的工程总承包建设模式推动MgO混凝土为拱坝新技术的应用

就新技术MgO混凝土拱坝与碾压混凝土拱坝的不同之处作了对比。论述了广东长沙拱坝成功应用MgO混凝土筑坝的意义，认为该顶新技术又一次能在2001年1季度末开始浇筑的贵州沙老河拱坝应用，是由一机制的原因起了作用，即：以设计为在龙头的总承包建设模式，可以对大型新技术的应用起推动作用。     

我国炼油工业应实行改造与新建并举的方针

目前我国炼油工业的生产能力，特别是加工中东含硫油的能力严重不足，为适应国民经济发展的需要，扩大炼油能力十分必要，根据测算，2010年我国炼油工业的加工量应达到3亿吨，2020年达到4．5亿吨，若按开工率90％计，则2010年我国炼油能力应达到3．3亿吨，2020年达到5亿吨，因此，从现在开始的10年内，需新增炼油能力1亿吨左右，在下一个10年，即2010至2020年，还需新增能力1．5亿吨，根据我国国情，因地制宜，充分利用现有装置潜力通过技术改造来发展炼油工业是十分必要的，但是大型，先进，一体化是我国炼油工业今后发展的主要方向，兴建新厂可采用先进的工艺技术和新的管理机制，取得较高的经济效益，因此，我国炼油工业的发展实行技术改造与兴建新厂并举的“两条腿走路”的方针。     

The Wealth Effect of Domestic Joint Ventures: Evidence from Taiwan

This study presents important international evidence by examining the wealth effect of domestic joint ventures by Taiwanese firms. In opposite to United States evidence, we find that announcements of domestic joint ventures by Taiwanese firms are, on average, associated with significantly negative abnormal stock returns. We also find that the stock market response to announced domestic joint ventures is significantly positively related to the announcing firms' investment opportunities, size of investment and debt ratio, and is significantly negatively related to the business relatedness variable. In contrast, free cash flow, firm size, relative firm size and managerial ownership are found to have no significant power in explaining the market response. Our results support the investment opportunities, synergy and complementarity hypotheses as well as a broad interpretation of the free cash flow hypothesis, but reject the absolute size, relative size and alignment-of-interests hypotheses. This study makes valuable contributions to the literature by providing the first direct evidence on the role of investment opportunities, synergy and alignment-of-interests in explaining the wealth effect of domestic joint ventures     

Wage and Price Inflation in Poland in the Period of Transition: The Cointegration Analysis

The paper focuses on the long run relationships between wages, prices and labour productivity in the Polish economy by applying recent developments in the field of multivariate cointegration analysis. We followed modeling strategy which is suggested by Greenslade et al. (1999) and present all stages of the analysis which leads to the fully economically identified system of equations representing long run relationships. The investigation is based on the quarterly data from 1992.1 to 1999.2 which covers the period of transition of the Polish economy from the centrally planned system towards the market one. Basing on the empirical results we can argue that wages (costs) were one of the main forces driving inflation in Poland during that period. Also labor productivity proved to be stimulated by the increase of the real wages. On the other hand the hypothesis concerning the relationship between wages and unemployment was rejected by the data.     

中国家电物流:步入发展快车道

尽管只有短短20余年的发展史，中国家电业所取得的成绩却令世人瞩目。目前，中国已名符其实地成了世界家电第一人国，是当之无愧的“家电世界工厂”，国际市场80％的家电产品均来自中国，世界市场80％的知名家电品牌也都“MADE IN CHINA”，家电业已成了中国发展最迅猛，市场化最早，市场化程度最高，     

银企关系与会计信息稳健性——中国资本市场的经验证据

本文以Watts（2003）的契约理论为基础，分析股东与债权人之间利益冲突对会计信息稳健性的影响。虽然会计信息稳健性有助于保护债权人的利益，但是如果股东可以作为公司的债权人，则投资者对会计信息稳健性的需求下降。本文采用Basu（1997）模型分析了2004年中国上市公司会计信息稳健性，发现国家控制的上市公司的会计信息稳健性程度较低，而民营控制的上市公司会计信息稳健性程度较高，但是股东特征对会计信息稳健性的影响，随着银行在公司中利益的增加而趋于一致。     

Socially Responsible Investing and Climate Change: Contradictions and Challenges

This article explores the contradiction between the articulated investment policies, screening criteria or ethical charters of socially responsible investment funds and their actions demonstrated by their portfolio selection practice. The paper provides a background to socially responsible investment and Australia's contribution to greenhouse gas emissions. A discussion of renewable energy options lays the foundation for our main assertion: that this set of possible alternatives provides some new and more environmentally robust options that will better complement the underlying philosophy of funds in the socially responsible investment sector.