The invention of shopping tourism. The discursive repositioning of landscape in an Italian retail-led case

Under the label of ‘shopping tour’, tour operators currently offer package tours which aim to highlight for the visitor the commercial appeal of a particular location. A variety of destinations are suitable for tours with such a label. In this context, certain ‘shopping tourism’ destinations simply consist of areas where the concentration of corporation-led retail venues is high. The Novese Area, in the northwest of Italy, has been transforming into such a destination since the opening of the Serravalle Designer Outlet, an outlet ‘village’ which opened in 2000. This paper reports on original research aimed at enquiring about shifts in the representation of the landscape of this area as it is shown in the discourses of local political and business actors. It is argued that this case study portrays a rather unique case of late western urban regeneration practice through which a formal industrial area is turned into a consumption site suitable for tourism. Here, the repositioning process not only influences local planning policies, but feeds – and is fed by – a simultaneous process of consumption normalization.     

An Empirical Study of Servqual's Dimensionality

This paper describes a scale, called SERVQUAL, which measures Service Quality. First, the scale's conceptual framework and the steps of its development are described. Second, criticisms arising from several replication studies of SERVQUAL are reviewed. The last part focuses on the dimensionality of the scale. Do the 22 items of the SERVQUAL scale clearly evoke, in the clients’ mind, the five Service Quality dimensions defined by Parasuraman et al. [1988]? An empirical study shows that one dimension, ‘Tangibles’, is clearly perceived followed by ‘Empathy’. The three other dimensions, ‘Reliability’, ‘Insurance’ and ‘Responsiveness ', are confused in the client's mind.     

An empirical study of consumer behavior related to private labels and national brand promotions

One day while in the store, Bernard grabs his usual Dominick's cream cheese off the shelf. I notice and point out that the national brand of Philadelphia cream cheese is on sale and less expensive. Bernard looks at the two products and actually hesitates for a while to switch to the national brand. His hesitation makes it clear that his preference is not based solely on price. (Chang Coupland 2005, 115).     

Forced Choice Restriction in Promoting Sustainable Food Consumption: Intended and Unintended Effects of the Mandatory Vegetarian Day in Helsinki Schools

This paper discusses the use of forced restriction of food choice as an instrument of food policy by using the mandatory Helsinki School District weekly vegetarian day as a natural experiment. Overall, the results show that the initiative produced a mixture of intended and unintended effects. On vegetarian days, there were clear signs of non-compliance in the short term, manifested as a decrease in the participation in school lunches and in the amount of food taken to the plate and as an increase in plate waste. In the medium term, the only sign of non-compliance was a decrease in the amount of food taken to the plate. The difference between the short- and medium-term effects can be interpreted as a weakening of non-compliance, as a change in the way it manifested itself, or a combination of both. The effects of the vegetarian day differed between school levels. In the short term, the clearest indications of non-compliance were found in lower-secondary schools. However, these schools also registered positive spillover effects in the medium term. The best way to reduce the unintended effects of a policy involving forced choice restriction depends on the causes of such effects. In the case of psychological reactance, default options may be preferable to forced choice restriction. For hedonic dislike, menu development should be prioritized, and moral suasion and information campaigns may help where non-compliance stems from a disagreement with the objectives and effectiveness of the intervention. Thus, forced choice restriction should be accompanied by detailed data collection to understand the possible causes of intended and unintended effects and to tailor the intervention to the target group.     

Customers’ judgments and misjudgments of corporate responsibility communication: A cross‐country investigation of the effects on confidence and trust within the banking sector

Customers’ judgment of corporate responsibility (CR) communication and the effect on confidence and trust as interlinked paradigms are intriguing areas of investigation from both theoretical and empirical perspectives. This research aims to clarify the nature of effective CR communication toward customers by identifying situations of over‐ and undercommunication of CR that might cause misjudgments and therefore lower the level of confidence among customers. The study also provides insights to better explain the link between confidence and trust related to customers’ perceptions of CR communication and compares different judgments and misjudgments regarding the banking industries in Italy and the United Kingdom. The study adopts real and fictitious bank case studies to conduct focus groups investigations of 160 millennial customers’ perceptions of CR communication and how it affects their level of confidence. The findings highlight the role of trust in making independent judgments on CR communications. Some similarities and slight differences in the impact of CR communication on confidence emerge between the countries and greatly depend on the customers’ level of trust in real banks and the influence of the industry effect characterizing the banking sector. This study provides fertile ground for future research into the implementation of a more effective and balanced CR communication strategy to increase customers’ confidence and into the understanding of which communication drivers, apparently independent of CR, affect trust in the long term.     

Do micro start-ups fuel job creation? Cross-country evidence from the DynEmp Express database

Exploiting a novel database recently built from national business registers by the OECD with the support of an international network of experts, this paper investigates the growth dynamics of micro-firms (employing less than ten workers) across 16 countries. Results show that only a small proportion of micro-firms manage to grow beyond ten employees, but those contribute disproportionately to overall job creation. Econometric analysis focusing in particular on the role of age confirms that young micro-firms—especially those below 3 years of age—are much more likely to grow above ten employees than older firms. These findings are remarkably stable over the three time periods considered (2001–2004, 2004–2007, and 2007–2010), i.e., also during the Great Recession.     

An Experimental Investigation of Emotions and Reasoning in the Trolley Problem

Elaborating on the notions that humans possess different modalities of decision-making and that these are often influenced by moral considerations, we conducted an experimental investigation of the Trolley Problem. We presented the participants with two standard scenarios (‹lever’ and ‹stranger’) either in the usual or in reversed order. We observe that responses to the lever scenario, which result from (moral) reasoning, are affected by our manipulation; whereas responses to the stranger scenario, triggered by moral emotions, are unaffected. Furthermore, when asked to express general moral opinions on the themes of the Trolley Problem, about half of the participants reveal some inconsistency with the responses they had previously given.     

Firms’ exporting and importing activities: is there a two-way relationship?

The literature on firm heterogeneity and trade has highlighted that most trading firms tend to engage in both importing and exporting activities. This paper provides some evidence that helps understanding to what extent this is the result of a two-way relationship. Using firm-level data for a group of 27 Eastern European and Central Asian countries from the World Bank Business Environment and Enterprise Performance Survey (BEEPS) over the period 2002–2008, we estimate a bivariate probit model of exporting and importing. After controlling for size (and other firm-level characteristics) we find that firms’ exporting activity does not increase the probability of importing, while the latter has a positive effect on foreign sales. This effect is mainly channeled through an increase in firm productivity and product innovation.     

Devolving Skills: The Case of the Apprenticeship Grant for Employers*

One rationale for devolution is that local decision makers may be well placed to adapt national policies to the local context. We test whether such adaptation helps meet programme objectives in the case of the Apprenticeship Grant for Employers. Originally a national programme, aimed at incentivising employers to take on apprentices, reforms a few years into operation gave some Local Authorities negotiated flexibilities in how the scheme operated. We consider the impact of the national scheme and then use a difference-in-differences approach to test whether flexibility led to an increase in the number of apprenticeship starts in devolved areas relative to control groups. We find that flexibility had zero effect. There is suggestive evidence that this is because flexibilities were negotiated on the wrong margins.     

Retirement and Healthy Eating

This paper investigates the effect of retirement on healthy eating using data drawn from the Survey of Health, Ageing and Retirement in Europe (SHARE). We estimate the causal effect of retiring from work on daily fruit or vegetable consumption by exploiting policy changes in eligibility rules for early and statutory retirement. Our results show that changes in eating behaviour upon retirement are gender-specific: retirement induces men to reduce healthy eating; it has no effect on women. We further show that, for men, retirement increases the probability of becoming obese.