Involvement theory in constructing bloggers' intention to purchase travel products

Blogs recently have demonstrated their enormous marketing potential, and more and more travel advertisements are being posted in blogs. In light of this observation, this study aims to provide insights into the structural relationship among travel bloggers' involvement level, the advertising effect from blog messages, and travel bloggers' intention to purchase travel products. A travel blogger's purchase intention model was constructed and empirically tested. A total of 900 questionnaires were distributed to identified travel bloggers; 398 valid responses were returned. The data were examined with Structural Equation Modelling (SEM). The results demonstrated the positive impact resulting from the ad effect as well as the ad effect on purchase intention, which could be verified in travel blog environments. It also indicated that high-involvement travel bloggers are more likely to form favourable impressions with regard to ads in travel blogs. Travel blogs play a positive role in the processing of ad messages; brand management is essential to business marketers since brand attitude is the most influential factor related to the ad effect on purchase intention. Meanwhile, while ad attitude is not significantly effective concerning purchase intention, it remains essential in forming brand attitudes. Several implications for posting advertisements in travel blogs will be discussed and suggested in this paper.     

基于决策前评价的县域土地利用总体规划结构调整环境影响评价研究

从决策前评价的角度入手,以县域土地利用总体规划为研究对象,提出与其规划级别相对应的评价指标体系,建立了土地利用结构调整与环境影响之间的定量关系,试图实现决策前评价,更好地为规划决策提供依据.并以宜城市为例进行了实证研究,证明该方法是合理可行的.     

不同所有制企业创新主体地位评价 ——规模与效率双重视角的研究

推动企业成为创新决策、研发投入、科研组织和成果应用的主体,是实施创新驱动发展战略的关键。针对企业创新主体地位较难衡量且缺乏考虑企业创新效率的问题,从规模视角入手,基于创新价值链分析,通过区分企业所有制性质,研究企业创新主体地位评价指标体系和评价方法。同时,结合BCC-DEA模型和DEA-Malmquist指数,从创新效率角度系统探讨企业创新主体地位。以上海为例的实证结果表明,上海企业在研发投入端的创新主体地位相对突出,但呈不断弱化趋势,尤其是R&D经费增长显著落后于科研机构和高等院校;在以发明专利为代表的产出端,企业创新主体地位尚不明显,且同样存在比重下滑迹象。外资企业年度创新效率表现最优,内资企业处于明显劣势,但得益于技术效率增长,科技创新全要素生产率保持年均微幅增长,而港澳台商投资企业创新效率存在递减态势。最后提出加强科技资源配置、挖掘科技产出、加大科技成果转化力度等建议。     

An exploratory study of earnings management detectability,analyst coverage and the impact of IFRS adoption: Evidence from China

Analysts serving as external monitors to managers is a topic of considerable interest in the analyst coverage literature. There are two outcomes of analyst coverage studies: curbing and stimulating earnings management. However, recent studies (such as Yu, 2008) only provide evidence supporting the curbing side. Given the fact that the data of these studies focus on developed markets and the finding of Rodríguez-Pérez and Hemmen (2010) that external governance mechanisms may stimulate earnings management in an opaque information environment, we conjecture whether stimulating side would be dominant in emerging markets. China offers a valuable setting for us to test the question. Using the data of China capital market from 2003 to 2009, we find that analyst coverage stimulates earnings management through above-the-line items (ALIs) where earnings management cannot be easily detected, and curbs earnings management through below-the-line items (BLIs) where earnings management can be easily detected. We also find that the adoption of International Financial Reporting Standards (IFRS) in China does create many new opportunities for managers’ earnings management but does not significantly improve the monitoring effect of analyst coverage. We only find that compared to those without analyst coverage, firms with analyst coverage have a lower level of earnings management through BLIs after IFRS adoption. These findings suggest that information opacity may weaken the monitoring effect of external corporate governance mechanisms and high quality accounting standards in the literal sense may not enhance the monitoring effect of external corporate governance mechanisms if it is not compatible with the market’s institutional environment. In addition, we find that firms with earnings meeting the benchmark have a lower level of earnings management, which indicates that bright-line accounting based rules used in emerging capital markets may constrain the managers’ behavior.     

The Benefits of Political Connection: Evidence from Individual Bank-Loan Contracts

This paper investigates whether political connections improve the access of firms to financing. We propose three hypotheses to prove that political benefits exist. First, do politically connected firms obtain preferential treatment for bank loans? Second, if these firms do obtain preferential treatment, do they benefit from government-owned banks (GOBs) more than from privately owned banks? Third, is the preferential treatment from GOBs enhanced during presidential election years? We examine these three questions by using detailed data on political connections and 69,332 individual bank-loan contracts for listed firms in Taiwan from 1991 to 2008. The empirical results generally support our hypotheses.     

GoTex Show is Going on in 2014

GoTEX Show - International Trade Fair for Textiles in 2013
The ＂GoTex Show - International Trade Fair of Textile Products＂ had its first edition held on October 23-25, 2013 in $5o Paolo Anhembi Exhibition Cen- ter, S~o Paulo, and exceeded expectations bringing together 320 exhibitors from China, Brazil, Taiwan, Hongkong and Italy, as well as more than 5000 visitors from over 32 countries and regions. The Fair covered an exhibition area of 7,200 square meters, which was divided into fabric, home textile, and garment sections.     

Intelligence in Textile Machinery Industry

The development of textile machin- ery industry, at present, is in dilemma to some extent. For instance, the amount of newly-commenced projects is on the decline, which witnessed a year on year decrease by 0.96% in the past half year of 2014. It can be attributed partly to the rising cost of labor and raw material, and thus the product prices cannot be as pleased as before. In this manner, many small enterprises have difficulty in find-ing clients, only to have rising stocks. Therelbre, they are obliged to have more days off as to tion. It may be is due partly to ing market. maintain tile deduced that daily opera- this dilemma the neglect of the changing market.     

多哈回合农业谈判对我国农产品贸易政策的影响

我国是一个农业大国,农业部门有其特殊性和重要性,多哈回合农业谈判一直倍受关注。多哈回合核心部分是农业框架协议,我国应在国内支持、出口竞争、市场准入等方面给予高度关注。对此,我国农产品贸易政策必须进行重要调整,即从高价格、高关税和非关锐手段的保护向适应WTO规则的保护转变。从直接干预向间接干预转变。     

中国对东盟纺织业投资的经济效应分析

中国对东盟纺织服装业的直接投资近年来发展很快。本文从中国对东盟纺织业加强投资的原因分析入手,提出了中国对越南、柬埔寨、印尼、泰国的纺织业投资的路径选择,进而具体分析了投资带来的缓解双方同构性出口竞争压力、提高双方纺织品贸易互补性、促进中国纺织产业结构升级的经济效应。在经济效应分析的基础上．指出中国加强和优化对东盟国家纺织业投资有助于提高中国纺织业整体的核心竞争力。