Rice-Buying Behavior of Chinese People in Mainland China,Hong Kong,Singapore, and Canada

This study investigates rice-buying behavior in Chinese people living in Mainland China, Hong Kong, Singapore, and Canada and suggests marketing strategies for rice products. Data were collected from a comprehensive Web-based survey and analyzed using grey relational analysis method. In total, we received 445 valid questionnaires. For China-Chinese consumers, we suggest that the rice marketing mix should focus on higher quality, fair price, extra healthfulness, wide distribution channels, and food safety guarantees during promotion. For China-English consumers, the marketing mix should ensure that rice products contain clear educational instructions and also focus on stable price, convenience of locations, and sufficient communication with consumers during promotion. The results suggest employing different marketing mix strategies for Chinese and English-speaking countries.     

The causality between fertility and female labour force participation in Japan

This study examines the correlation and reverse correlation between fertility and female labor force participation in Japan during 1950-93. The model is logarithmic and follows earlier studies by Cheng (1996) and Hsiao's (1981) version of the Granger causality method. Data were obtained from the Japan Statistical Yearbook on total fertility rates and female labor force participation rates. Tests for cointegration revealed no cointegration between measures of fertility and employment. Findings indicate that the presence of children had a strong negative effect on labor force participation. Findings are consistent with the study by Yamada and Yamada (1986) and inconsistent with the study by Hamilton (1984), who found that fertility was positive and not significantly related to female labor force participation in Japan. Findings indicate that female labor force participation had a negative and insignificant effect on fertility. These findings support findings from studies by Sprague (1988) and Maddavi (1990) and contest findings of Hamilton (1984) and Yamada and Yamada (1986) that showed negativity and significance. The authors view their findings as correctly specified and supportive of a causality that favors fertility affecting labor force participation without feedback. Findings indicate that employment does not prevent or reduce the probability of having more children. Having young children at home does strongly discourage women from seeking employment outside the home.     

Forecasting the output of integrated circuit industry using a grey model improved by the Bayesian analysis

The production values of the integrated circuit industry has the following attributes, short product life cycle, numerous influencing factors on the market, and rapid changing of technology. These features obstruct the precision of forecasting the outputs of integrated circuit industry using the traditional statistical methods. The grey forecast model can obviously conquer these difficulties with a small sample set and ambiguity of available information. This study evaluates original and Bayesian grey forecast models for the integrated circuit industry. Bayesian method uses the technique of Markov Chain Monte Carlo to estimate the parameters for grey differential function. The predictive value of integrated circuit in Taiwan was evaluated along with mean absolute percentage error. Various parameters and efficiency of three forecast models were compared and summary outcomes were reported. Meanwhile, the Bayesian grey model was the most accurate one among these models.     

HORIZONTAL MERGERS IN A DIFFERENTIATED COURNOT OLIGOPOLY

Using a standard differentiated goods quantity competition setting, we show three facts about horizontal two‐firm mergers that are not true for a homogeneous goods Cournot market. First, merger of two firms is profitable for the merging firms provided that goods are sufficiently distant substitutes. Second, merging of two firms can lead to more two‐firm mergers. Third, an initially non‐profitable two‐firm merger can occur in anticipation of subsequent mergers. These facts imply that mergers are more likely to occur in differentiated goods markets than in homogeneous goods markets.     

The Impact of Origins of Reverse Technology Transfer on MNC Home‐Country Product Development

Reverse technology transfer (the transferring of multinational corporation [MNC] subsidiaries’ technological knowledge to their home country) deserves more executive attention since the source of competitive advantage of MNCs resides in their capabilities to leverage knowledge from different units across borders. This article examines three salient “origins” of reverse technology transfer—headquarters, local constituents, and subsidiary research and development (R&D) activity—and their impact on MNCs’ home‐country product development. We argue that reverse technology transfer from subsidiary R&D activity is more likely to have a positive impact on MNC home‐country product development than the other two origins because reverse transfer from local constituents requires high integration cost, and transfer from headquarters adds little technological novelty. We also develop two contingency hypotheses for the latter two origins to increase their likelihood of positive impacts on home‐country product development. Using a data set of 1,331 Taiwanese MNCs, our empirical evidence provides two important messages to managers: (1) a subsidiary whose technology mainly relies on its R&D would be an ideal target for reverse transfer; and (2) reverse transfer from local constituents and headquarters can be effective when they fit with an appropriate organizational mechanism, such as governance mode and absorptive capacity. © 2016 Wiley Periodicals, Inc.     

Ethically Questionable Behavior in Sales Representatives – An Example from the Taiwanese Pharmaceutical Industry

Recent corporate disgraces and corruption have heightened concerns about ethically questionable behavior in business. The construct of ethically questionable behavior is an under-portrayed area of management field research, and deserves further studying, especially in sales positions. This study uses four variables from the human resource management field to explain the ethically questionable behavior of sales representatives in the pharmaceutical industry. These variables include frame pattern, commission structure, behavior control type, and marketing norm perceptions. This work uses a 2*2*2*2 subject experimental design, and 328 fully completed questionnaires for logistic regression analysis. Results suggest that a medical representative in a loss frame (compared with a gain frame), in a high commission structure (compared with a low commission structure), in loose behavior control (compared with strict behavior control), and in a low perception of marketing norm (compared with a high perception of marketing norm), is more likely affected by heuristic biases and make an ethically questionable choice.     

Progressive taxation and macroeconomic stability in two-sector models with social constant returns

It has been shown that, in the two-sector Benhabib–Farmer–Guo model with technologies of social increasing returns that exhibits indeterminacy, progressive income taxes de-stabilize the economy. This paper revisits the robustness of the tax implication in the two-sector Benhabib–Nishimura model with technologies of social constant returns that exhibits indeterminacy. We show that a progressive income tax stabilizes the economy against sunspot fluctuations, and thus the tax implication based on the two-sector Benhabib–Farmer–Guo model is not robust.     

Segmenting mainland Chinese residents based on experience,intention and desire to visit Hong Kong

The general consensus among marketers is that the People's Republic of China will have an enormous impact on the world's economy. However, much of this discussion is centred on China's strength as a centre of manufacturing and exports. The increase in affluence in pockets of China's 1.3 billion residents has also been the focus of firms interested in this large and virtually untapped consumer market. However, relatively little attention has been given to this market as potential sources of tourists. The purpose of this study was to profile the important visitor segments from mainland China who had previously visited, had the intention to visit or desired to visit Hong Kong—a destination traditionally priced and positioned for Western markets. Based on a sample of 470 Chinese from three cities in the mainland, the distinctive characteristics of tourists who had previously visited Hong Kong and who had strong intentions or interest to visit in the future were identified. It is hoped that this information will help tourism marketing professionals not only gain insights as to the potential of China as a source of visitors, but also highlight a useful approach to the market segmentation process. Copyright © 2006 John Wiley & Sons, Ltd.