Corporate ethical performance: Trends,forecasts and outlooks

Executives, professionals, educators and labour leaders are requesting an update on corporate ethical trends. This article presents an examination of why the interest in corporate ethics is growing both in society and in corporations. An analysis follows of how corporations are responding to this interest, and of how that response might be enhanced through improved second-generation codes of ethical performance. Leonard J. Brooks B. Com., MBA, FCA, is a Professor of Accounting at the Faculty of Management and Erindale Campus of the University of Toronto. Before joining the University, he held the rank of Director of Manpower and Audit Manager at Touche Ross and Co., Chartered Accountants. His most recent monograph is entitled Canadian Corporate Social Performance.     

Using Segmentation and Prototyping in Engaging Politically-Salient Climate-Change Household Segments

Targeting messages to the different segments of a population is necessary to achieve support for policy addressing climate change. Finer segmentation and archetypal prototyping may be advantageous to provide an in-depth understanding of the most politically-salient segments. The research, conducted in Australia, used quantitative analysis to identify subsegments and prototypical respondents, followed by Jungian-style in-depth interviews to reveal the responses of segment representatives to different marketing stimuli. The results suggest that there are challenges in achieving majority support for action against climate change, but there are archetypal words and images that may garner action.     

Hospital Numerical Flexibility and Nurse Economic Security in China and India

This article contrasts the flexibility of Chinese and Indian urban hospitals and the security of nurses. The study draws on a survey of 55 urban hospitals, and finds that national context generates different flexibility–security outcomes even when workers with similar skills are considered. Our findings support claims that China is constructing a flexibility–security regime that aims to promote both security and flexibility, and that India remains attached to employer‐based social protection, but challenges the claim that economic growth is higher in China because India's employers have relatively less capacity to utilize labour‐time as they wish.     

中国经济复苏将经历一段曲折之路

【美国《华尔街日报》5月25日】中国经济似乎正在丧失增长动力,一些经济领域在一度出现井喷式增长后,目前显现了增速放缓迹象,不过经济学家们说,现在就断言中国的经济复苏已经终止还为时尚早。     

Valuing Internet Business

Is there a bubble in internet stock prices, has the new economy changed the rules of stock valuation? In this article, the authors argue that the old rules still apply. The only way to test the reasonableness of new economy stock prices is to model the company's ability to generate cash in the future. This analysis also allows the development of a view about the performance that would be needed to justify current valuations. The analysis suggests that many internet valuations are stretched. Investors are focused on growth prospects for the firms, but realistic analysis about future profitability has been neglected in what will be an increasingly competitive world. Further, investors' assumptions that the new economy businesses will not require assets are unrealistic in many cases. Finally, because some new economy stocks are overvalued, there is a risk of misdirection of productive resources.