CAN A NEW NUCLEAR PROGRAMME BE JUSTIFIED?

The moratorium on the building of new nuclear power stations in the UK that has existed since the 1980s may be ended as a result of government concerns about the security of energy provision and the environmental impact of fossil-fuel-based energy supply. This viewpoint argues that the case for nuclear power on both counts is unproven. Moreover, renewed government support for a civil nuclear power programme may be a case of government attempting to pick winners, when the evidence suggests that such decisions are best taken by energy suppliers, producers and consumers.     

The wholesale and retail markets of London, 1660–1840

Markets and marketing are perennial themes in English economic and social history. Yet they remain largely unexplored in relation to London during a period of remarkable growth and change, the long eighteenth century. This article begins to fill that void, by surveying over 70 London produce markets that existed during the period, and identifying patterns in their collective development. It concludes that the physical market place, though ancient in origin, evolved through the ‘commercial revolution’ as a highly dynamic and diverse institution that played a significant role in London's distribution.     

The determinants of export subsidiary formation by US transnationals in developing countries: An inter-industry analysis

This paper examines the inter-industry variation in US transnationals' propensity to invest in export-orientated manufacturing subsidiaries in less developed countries. The results obtained from the empirical analysis indicate that a significant proportion of the variation can be explained by industry characteristics, such as factor-intensity, research and development expenditure, and marketing requirements. This study draws attention to a number of data limitations, and suggests that further progress in this area of investigation will depend on the assembly of a more refined data base.     

Book reviews

MARKETING FOR THE SMALL FIRM by Rick Brown (Holt, Rinehart and Winston, 1985), 184 pages, £5.95. ISBN 0–03–910616–0.

THE SELLING OF BRITISH TELECOM by Karin Newman (Holt, Rinehart and Winston, 1986), 176 pages, £15.95. ISBN 0–03–910639–1.

ADVERTISING WORKS 3 edited by Charles Channon (Holt, Rinehart and Winston, 1985), 317 pages, £20.00. ISBN 0–03–910619–5.

BASIC MARKETING 2nd ed. by Tom Cannon (Holt, Rinehart and Winston, 1986), 369 pages, £7.95. ISBN 0–03–910603–9.

TRAINING SALESMEN ON THE JOB 2nd Edition by John Lidstone (Gower Press, Aldershot, 1986), 180 pages, £25.00. ISBN 0–566–02414–4.

STRATEGIES FOR INTERNATIONAL INDUSTRIAL MARKETING edited by Peter W. Turnbull and Jean‐Paul Valla (Croom Helm, London, 1986), 310 pages, £29.95 hardback. ISBN 0–7099–2494–1.

PRACTICAL BUSINESS DEVELOPMENT: WHAT WORKS WHAT DOES NOT by Peter M. Kraushar (Holt, Rinehart and Winston, London, 1985), 180 pages, £15.95 hardback. ISBN 0–03–910614–4.