Regulatory Focus Intensity and Evaluations of Retail Experiences

Previous research indicates that consumers differ in their evaluation of and response to similar retail experiences. Reporting results from three studies, the current research proposes consumers’ regulatory focus intensity as one possible source of this variation. Study 1 examines how consumers’ regulatory focus intensity influences their in‐store behavioral intentions following good and bad shopping experiences. Study 2 illustrates how consumers’ regulatory focus intensity impacts their future loyalty intentions after satisfactory retail experiences. In Study 3, the researchers explore how retailers can employ regulatory framing in their communication messages to increase the future loyalty intentions of those chronically less loyal consumers. Lastly, theoretical and managerial implications as well as limitations of this research are discussed.     

Looking inside the spiky bits: a critical review and conceptualisation of entrepreneurial ecosystems

The concept of entrepreneurial ecosystems has quickly established itself as one of the latest ‘fads’ in entrepreneurship research. At face value, this kind of systemic approach to entrepreneurship offers a new and distinctive path for scholars and policy makers to help understand and foster growth-oriented entrepreneurship. However, its lack of specification and conceptual limitations has undoubtedly hindered our understanding of these complex organisms. Indeed, the rapid adoption of the concept has tended to overlook the heterogeneous nature of ecosystems. This paper provides a critical review and conceptualisation of the ecosystems concept: it unpacks the dynamics of the concept; outlines its theoretical limitations; measurement approaches and use in policy-making. It sets out a preliminary taxonomy of different archetypal ecosystems. The paper concludes that entrepreneurial ecosystems are a highly variegated, multi-actor and multi-scalar phenomenon, requiring bespoke policy interventions.     

Explaining employers' illicit envelope wage payments in the EU‐27: a product of over‐regulation or under‐regulation?

The aim of this paper is to evaluate the prevalence in the 27 member states of the European Union of a little discussed illicit wage arrangement in which formal employees are paid two wages by their formal employers – an official declared salary and an additional undeclared wage, thus allowing employers to evade their full social insurance and tax liabilities. Reporting the results of a 2007 Eurobarometer survey involving 26,659 face‐to‐face interviews, the finding is that one in 18 formal employees received such an envelope wage from their formal employer and that envelope wage payments are more prevalent in member states with lower (rather than higher) levels of state intervention. The tentative conclusion is that illicit envelope wage payments are a product of under‐regulation, rather than over‐regulation, and that further research is now required to test the validity analysis of this thesis in other global regions.     

Dimensions of brand performance: Challenges for marketing management and managerial accountancy

This paper evaluates a range of inherent conflicts characteristic of the marketing/accounting interface. It addresses the problems which accountants face when budgeting expenditures for brand management or when attempting to assess the value of brand equity. Dimensions of brand performance are outlined, as are the management processes underpinning their creation and sustenance. A brand value budgeting perspective is proposed which integrates these processes within a framework linking marketing assets to the generation of cumulative strategic value.     

Dimensions of customer orientation: An empirical investigation of the UK financial services sector

The UK financial services industry has experienced a number of sharp discontinuities in its marketing environment in recent years. These have ranged from changing demand patterns to wholesale deregulation and market liberalization. International competition and new entrants exploiting technological innovations have also added to the turbulence in what has been a traditionally parochial and stable sector. Under these conditions, it is to be expected that companies would develop a much sharper customer focus and, if they are to survive and prosper, that they would adopt the core principles of the marketing concept. In this paper, the findings of research which tests this assumption amongst merchant banks, retail banks, insurance companies and building societies are presented. Conclusions are drawn which indicate that there is a growing awareness of the need for a marketing orientation and that some sectors appear to be more customer‐orientated than others at this point in time. Despite this, there is also evidence that in some sectors marketing myopia may be masquerading as marketing orientation and that much work needs to be done to more fully realize the ideals of the marketing concept.     

Food shopping and town centre vitality: exploring the link

Retail decentralization is associated with town centre decline and a concern for revitalization. Using the case of Llanelli, South Wales, the effects of a new food superstore on shopping behaviours and opinions are explored. Surveys in 1997, 1999 and 2001 reveal a dramatic change in patterns of food shopping, but no real change for purchases of clothing or DIY goods. Disadvantaged consumers, the carless and the elderly, were already heavily reliant on town centre shops before the opening of the new superstore and changes in their shopping patterns were no different from other shoppers. The 'social' vitality of the town centre increased, as did shoppers' satisfaction with town centre shopping, but major spin-off shopping or 'economic' vitality has not yet occurred.     

Explaining the do-it-yourself (DIY) retail market in a developing country: preliminary lessons from India

Until now, studies of the Do-It-Yourself (DIY) market have been confined to advanced market economies, with developing countries ignored. This article begins to bridge this gap. Analysing a survey of 500 households in India, a developing country characterized by cheap and surplus labour, and a different cultural milieu, this article investigates whether it is possible to distinguish DIY consumers in the same manner as in Western nations as ‘reluctant’ or ‘willing’ DIYers. The analysis finds that in India, DIY consumers can be concurrently both willing DIYers doing so for pleasure (the choice model) or seeking self-identity from the end-product (post-modern theory) and at the same time reluctant DIYers doing so out of economic necessity reasons (economic determinism model) or due to the lack of appropriately skilled labour (a market failure model). Results also reflected cultural connotations to the respondent perceptions. The multiplicity of reasons, in consequence, shows that no one theorisation of DIY consumers' motives is universally relevant but all theories are sometimes valid. As such, a new typology of DIY consumers' motives has been inductively generated which is theoretically integrative. The results conclude on the need to move beyond using one theory and treating the others as rival competing theories, for a comprehensive explanation of DIY.     

A Fallen Idol? Japanese Management in the 1990s

The authors argue that the elevation of Japanese manufacturing management in the West rested on the idea that superior performance resulted from new productive techniques and different systems of management. The object of this article is to shift the balance of placing more weight on structural factors and less on management success or failure. Attention is drawn to the fact that Japanese industry operated in a favourable domestic environment. Output expansion at home and a favourable social settlement (wages, hours worked) operated to ensure that exports, sold in markets where quite different social settlements set higher prices, generated a great deal of cash for Japanese producers. It is argued that the erosion, if not disappearance, of these favourable conditions from the mid-1980s onward has contributed substantially to the recent difficulties of Japanese producers.     

Sinking Ships? Liberal Theorists on the American Economy

In the Asia-Pacific region, the conditions and consequences of East Asian success have understandably attracted more attention than the causes and implications of North American failure. In the American case, any failure must be relative when the US remains a bloc-sized market and the only surviving superpower. Thus, for Asians the US figures economically as an export opportunity and socially, for puritans like Lee Kuan Yew, as a warning about decadence. The discussion among Americans is altogether more interesting. This article analyses the debate about national competitiveness among American liberal democrats like Magaziner, Reich, Tyson and Krugman and looks behind the differences of position that separate these protagonists, with two conclusions. First, as the old 1980s problem of national uncompetitivencss is jettisoned in the 1990s; all the liberals now agree that Americans are no longer in the same boat, that while some are becoming increasingly successful, others are sinking fast. Second; the protagonists have moved from an industrial policy fix in the 1980s to an end of policy era in the 1990s where the question for American liberals is whether and how the political system can absorb the stresses createted by increasing inequality.     

Environmentally conscious consumption: The role of retailers and peers as external influences

Environmentally conscious consumption is one of the key concerns in modern society generally, and increasingly among the consumer population. However, consumers often overstate their willingness to purchase environmentally conscious products, with global purchasing of these products relatively low. Much research has considered the role of drivers internal to an individual in making such consumption choices; however there is less knowledge as to how external influences may impact environmentally conscious consumption behaviour. As retailers increasingly strive to adopt and communicate their environmentally sustainable business practices, and encourage parallel consumer behavior, the question arises: what role do retailers play in influencing consumers’ environmentally conscious consumption? In this paper we investigate this notion, specifically how external influences (the retailer and peers) impact environmentally conscious behavior. We investigate this behavior in terms of two outcomes; sustainable consumption (direct costs) and willingness to accept environmental taxes (indirect costs). Our research demonstrates that retailers can influence consumers to be more environmentally conscious in their consumption, with retailer influence a stronger mediator than peers in this relationship. One important implication of this research is that retailers have the opportunity to shape environmentally conscious consumption if they adopt sustainable business practices.