“Greening” the marketing mix: do firms do it and does it pay off?

Growing concern about the sustainability of the natural environment is rapidly transforming the competitive landscape and forcing companies to explore the costs and benefits of “greening” their marketing mix. We develop and test a theoretical model that predicts (1) the role of green marketing programs in influencing firm performance, (2) the impact of slack resources and top management risk aversion on the deployment of such programs, and (3) the conditioning effects that underpin these relationships. Our analyses show that green marketing programs are being implemented by firms, and we find evidence of significant performance payoffs. Specifically the results indicate that green product and distribution programs positively affect firms’ product-market performance, while green pricing and promotion practices are directly positively related to firms’ return on assets. In addition, industry-level environmental reputation moderates the links between green marketing program components and firms’ product-market and financial performance. Finally, we find that slack resources and top management risk aversion are independently conducive to the adoption of green marketing programs—but operate as substitutes for each other.     

The rise in student loan defaults

We examine the rise in student loan defaults in the Great Recession by linking administrative student loan data at the individual borrower level to student loan borrowers’ individual tax records. A Blinder-Oaxaca style decomposition shows that shifts in the composition of student loan borrowers and the massive collapse in home prices during the Great Recession can each account for approximately 30% of the rise in student loan defaults. Falling home prices affect student loan defaults by impairing individuals’ labor earnings, especially for low income jobs. By contrast, when comparing the default sensitivities of homeowners and renters, we find no evidence that falling home prices affect student loan defaults through a home equity-based liquidity channel. The Income Based Repayment (IBR) program introduced by the federal government in the wake of the Great Recession reduced both student loan defaults and their sensitivity to home price fluctuations, thus providing student loan borrowers with valuable insurance against negative shocks.     

The process of conflict in buyer‐seller relationships at domestic and international levels: A comparative analysis

Despite the fact that conflict is an essential behavioural dimension underlying the buyer‐seller relationship, no empirical work has as yet been conducted on the comparison of conflictual processes between different types of marketing channels. This paper attempts to compare exporter‐importer and exporter‐domestic customer business partnerships, regarding the dimension of conflict throughout its various stages of growth and development. The study was carried out on a sample of 53 indigenous Greek manufacturing firms. Contrary to prior expectations, it was found that the exporter‐importer (E‐I) kind of relationship was not characterized by higher levels of conflictual processes than those in the domestic type of business association. Surprisingly, the study results also showed that in a substantial number of conflict areas, the domestic relationship category was governed by significantly higher levels of conflictual processes compared with those in the E‐I kind of business partnership. The managerial implications of the research findings are discussed and avenues for future research directions are outlined.     

Endogenous managerial incentive contracts in a differentiated duopoly,with and without commitment

In a differentiated Cournot duopoly, we examine the contracts that firms' owners use to compensate their managers and the resulting output levels, profits and social welfare. If products are either sufficiently differentiated or sufficiently close substitutes, owners use Relative Performance contracts. For intermediate levels of product substitutability, they use Market Share contracts. When owners do not commit over the types of contracts, each type is an owner's best response to his rival's choice. Product substitutability has differential effects on output levels and profits, depending on the configuration of contracts in the industry. Finally, managerial incentive contracts are welfare enhancing if they increase consumers' surplus. Copyright © 2010 John Wiley & Sons, Ltd.     

The determinants of the geographical allocation of EC aid to the developing countries

This paper examines the economic rationale of the EC's aid policy towards the LDCs. A multiple linear regression is conducted on the ECs flows of aid to 62 LDCs during the 1975–80 period, using two alternative models, one trying to explain the ECs pattern of geographical allocation of aid using variables that assess the needs of the recipients and another using variables that asseses the interests of the EC. The results show that the EC multilateral aid to the LDCs is more motivated by the needs of the recipients in terms of their current account balance of payments and their state of basic human needs as these are assessed by the physical Quality of Life Index(PQLI). An important consideration, however, is also given to Community export interests and to a tendency not to allocate aid to security-sensitive countries. It is also demonstrated that in the second half of the 1970s an emphasis persited on francophone LDCs. By comparison, bilateral aid distributed by the EC member states has been motivated to a greater extend by their export interests although balance-of-payments considerations continue to be important. The overall profile of Europeon aid allocation (EC multilateral and member states' bilateral)is more affected by the determinants of the latter, as the sums involved are much greater.     

Strategic goal accomplishment in export ventures: the role of capabilities,knowledge, and environment

The management literature suggests that setting strategic goals facilitates the identification of appropriate business strategies and focuses management attention and available resources on their accomplishment, enabling subsequent goal realization. Yet the literature also indicates that firms often find it difficult to realize their strategic goals and may find it even more challenging to do so when operating in foreign markets. However, little is known empirically about the extent to which strategic goals enable desired strategic positions to be achieved and factors that may affect this relationship. We examine this important issue using primary data from a sample of exporting manufacturers. Results support the existence of previously theorized strategic goal–realized strategic position gaps and show that these negatively impact performance. Thus, simply setting strategic goals does not necessarily aid in accomplishing the desired outcomes, and any failure to do so is costly. Drawing on organization theory, we find that internal capabilities and knowledge, and external market factors play important roles in minimizing such strategic goal–realized strategic position gaps. Specifically, we show that businesses with stronger architectural capabilities, those with higher levels of internationalization, and those operating in less dynamic market environments are better able to realize their intended strategic objectives and thereby enjoy superior performance.