Consumer adoption of Internet banking in Jordan: Examining the role of hedonic motivation,habit, self-efficacy and trust

Despite the rapid growth of Internet banking (IB), customers in developing countries still hesitate to adopt this technology and its use in the Middle East remains low. This study aims to identify and examine the factors that predict behavioural intention and adoption of IB in Jordan. Four factors – hedonic motivation, habit, self-efficacy and trust – are proposed in a conceptual model. Data was collected by means of a survey with bank customers in Jordan. Structural equation modelling (SEM) was used to analyse the data. The results strongly supported the conceptual model. Further, hedonic motivation, habit, self-efficacy and trust were all confirmed to have a significant influence on behavioural intention. Trust was found to be strongly predicted by both hedonic motivation and self-efficacy. This study provides both academics and practitioners with an insight into the factors that can be used to encourage customer adoption of IB specifically in a Middle East context.     

国际制裁缘何难以奏效?——“非故意后果”的视角

国际制裁一直面临着有效性不足的困境。既有研究将之归因于制裁有效性发挥的三大必要条件——足够的制裁强度、准确的承受主体和可信的制裁承诺——得不到满足,但忽视了制裁的非故意后果的作用。非故意后果是制约国际制裁有效性的重要因素之一,它削弱了制裁方的意志,却增强了被制裁方的抵抗决心;增加了制裁持续时长和制裁成本,却阻碍了主要制裁目标的实现。在既有研究基础上,作者首先提出了一个探讨制裁的非故意后果的分析框架,其次对非故意后果影响制裁有效性的作用机制进行了分析,最后以联合国为例探讨了制裁方在应对非故意后果问题上的尝试。     

On the perceived usefulness of scaling techniques in market analysis

This study examines the perceived usefulness of alternative spatial and tree-based similarity scaling techniques in a market analysis task. These techniques are typically evaluated on their ability to fit or explain customer input data. The psychological reaction of individuals who use these techniques to analyze markets has been largely ignored. The study reveals that spatial representations are perceived as more useful than tree-based clustering techniques, even though the latter provide a better fit to customer perceptions. The results have implications for both the use and development of scaling techniques in psychology and marketing. © 1996 John Wiley & Sons, Inc.