Addressing the Advertising of Controversial Products in China: An Empirical Approach

China is a country that has undertaken a great transformation since the late 1970’s, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet. This has resulted in the Chinese people of all ages having a greater opportunity of exposure to different types of advertising, including the advertising of potentially controversial products, which could clash with traditional Chinese values. Using a stakeholder theory approach, this study analyzes the responses of 630 Chinese respondents to discover who is offended by controversial advertisements and determine ways potentially offensive advertising messages can be reduced, thereby assisting marketers in being more socially responsible in their advertising messages.     

股东监督视角下投资者情绪对管理层自利行为的影响研究

投资者情绪与企业经营决策之间的关系,是公司金融领域的一个重要研究问题.以往关于投资者情绪的研究文献简单地将投资者视为股票市场上的交易者,而忽视了其作为公司股东所扮演的公司监督者的角色.文章将投资者对企业的监督行为纳入投资者情绪的研究中,利用我国A股上市公司数据检验发现,投资者情绪高涨会减弱股东对企业的监督,而管理层会利用股东监督的减弱进行更多谋取自身私利的行为.文章的研究揭示了一条新的投资者情绪影响企业委托代理问题和CEO机会主义行为的渠道,对于全面认识资本市场在企业经营中扮演的角色具有一定的借鉴意义.     

马克思的世界观与《资本论》的方法论

在一个语言模式、话语体系、文化形态越来越决定资源配置、利益机制、发展方向的时代,中国的发展不仅需要科学发展观来引领,而且需要科学历史观和科学世界观来提升。在这里,科学的基本含义是以人的批判、探索、发现、创造等活动为基本内容的社会实践,"以人为本"的基本含义是以全人类、或大多数人或人民大众的利益为本。马克思的世界观与《资本论》的方法论本质上是彻底的"以人为本"的世界观和方法论。     

基于大数据的跨境进口零售电商平台的网络舆情分析

从消费者视角出发,从三大跨境电商平台采集消费者评论,对其进行定量和可视化分析,发现产品质量和物流问题是消费者给予积极和消极情绪评价的关键因素,而导致大规模海外网购的主要原因则在于产品质量,但消费者对所购产品的质量并非完全满意。因此,要加强对跨境进口零售商品的监管,及时公布跨境购买境外商品的信息,同时要培育购买国货的消费文化。     

多维视野观照下的话语与权力

语言研究中的话语不仅是传达意义的符号系统,它还与社会实践存在密切的联系,话语的背后是社会结构中的权力。文章从多学科的角度研究不同学术视野下话语与权力这一重要命题的代表性研究现状。     

金黄色葡萄球菌蛋白A在大肠杆菌中的自诱导表达以及单克隆抗体的制备

利用大肠杆菌表达金黄色葡萄球菌蛋白A,根据大肠杆菌密码子偏好性对金黄色葡萄球菌蛋白(SPA)基因进行密码子优化。SPA基因插入p ET28a表达载体中,利用自诱导培养基诱导SPA表达,表达量达8.2 mg/L。通过Ni亲和层析纯化SPA蛋白,纯度达到95%。纯化的SPA蛋白免疫小鼠制备单克隆抗体,间接ELISA法检测抗体效价,抗体效价可达1∶40000,采用Protein G亲和层析纯化SPA单抗,纯度达98%。纯化后的SPA单抗检测与食品中常见的致病菌无交叉反应。结果显示,SPA单抗特异性良好,与其他致病菌无交叉反应。     

中国制造业资本偏好水平评价

构建了包括劳动密集型产业和资本密集型产业的政府目标函数,利用2005—2012年中国省际面板数据,测算了劳动密集型产业和资本密集型产业的权重区间。研究结果表明:中国政府目标函数中资本密集产业部门的权重介于0.564~0.623之间,资本密集型产业部门的权重显著大于劳动密集型产业部门;政府更重视资本密集型产业部门的福利。     

银行风险偏好对企业发展影响的实证研究

从行业层面和企业层面实证研究了银行信贷选择对行业和企业发展的影响。结果发现:在行业层面,银行偏好于固定资产比率较高的行业,因此在信贷资源较为紧张的地区,固定资产比率较高的行业会发展得较好,可见长期内银行选择会影响一个地区的产业结构;在公司层面,银行偏好于行业中固定资产比率较高的企业,而企业为了获得信贷资源也会调整其发展策略,倾向于积累固定资产。指出:中国应该大力发展非银行融资渠道,减弱金融系统对经济发展的扭曲。     

Understanding Business Relationship Management in China： A Power and Leverage Perspective

This paper examines whether a power and leverage perspective, successfully applied to analyse extended buyer-supplier relationships in a western context, can be used to analyse business relationships in China. A single embedded case study is presented in this paper and a power and leverage approach is used to analyse business relationships. The power and leverage perspective is applicable for investigating buyer-supplier relationships in a Chinese cultural context. However, in this context using power as coercion is an extremely counterproductive relationship management strategy, which can draw both buyers and suppliers in to a ＂no-win＂ or negative sum situation. The findings are based upon a single case, which makes drawing generalisable conclusions more difficult. In addition, although every effort was made to limit the subjectivity of the power and relationship analysis, researcher interpretation of the data was required. In the Chinese business context, it may not be advisable to manage any relationships in an arms-length manner. Chinese business networks are centred on less explicit or formal power relationships and therefore companies that have learnt the rules of the game of exchange in the west need to modify their approach in China. This work extends the understanding of buyer-supplier relationships and provides additional empirical evidence validating a power and leverage perspective. In addition, the paper provides the first assessment of whether this approach can be used in a non-western context without significant modification.