Trade Facilitation and Export Diversification

This paper shows that improved trade facilitation can help promote export diversification in developing countries. We find that 10 per cent reductions in the costs of international transport and domestic exporting costs (documentation, inland transport, port and customs charges) are associated with export diversification gains of 4 and 3 per cent, respectively, in a sample of 118 developing countries. Customs costs play a particularly important role in these results. Lower market entry costs can also promote diversification, but the effect is weaker (1 per cent). We also find evidence that trade facilitation has stronger effects on diversification in poorer countries. Our results are highly robust to estimation using alternative dependent and independent variables, different country samples, and alternative econometric techniques. We link these findings to recent advances in trade theory that emphasise firm heterogeneity, and trade growth at the extensive margin.     

What is professional attire today? A conjoint analysis of personal presentation attributes

Personal presentation attributes have long been understood to affect perceptions of competence and capabilities. To that end, this study investigates seven attributes associated with favorable interview presentation, including overall physical attractiveness, neatness and grooming, clothing color, conservative versus trendy attire, professional versus casual attire, and body modification (including tattoos and piercings). Participants (n = 108), including students, faculty, and hospitality industry professionals, sorted an orthogonal array of 16 full-color, laminated cards that contained photos so that respondents could see levels of clothing color, clothing conservativeness, and degree of professional attire. The remaining attributes and their corresponding levels were shown on respective analog indicators. The conjoint analysis results indicate that grooming and professional attire are the most important attributes in shaping favorable perceptions. Furthermore, faculty perceived conservative clothing to be better while students and industry professionals indicated that trendy clothing creates a more favorable presentation on the part of a job candidate.     

Creative Strategies in Highly Creative Domestic and International Television Advertising

The author gives an ITV Company view of the research environment of the eighties.     

MAINTAINING MARKET POSITION: TEAM PERFORMANCE,REVENUE AND WAGE EXPENDITURE IN THE ENGLISH PREMIER LEAGUE

This paper investigates the relationship between playing success and commercial success in team sports. Utilizing a data set relating to the English Premier League that combines both financial measures and indicators of playing skills and performances, our empirical analysis is based on three behavioural equations. Our analysis indicates that on‐field success can be directly related to players’ skills and abilities and that revenue is positively related to on‐field success. Wage expenditure is also shown to systematically reflect player skills and performances. One interpretation of this evidence is that investment in players’ skills and ability buys on‐field success, with richer teams becoming ever richer and able to maintain or even build upon success by spending more on players than less successful clubs. To the extent that richer clubs are successful in their objective there is a causal link between revenue earned and competitive imbalance via investments in players. The implications of this tendency within a league are discussed in our conclusion, which also considers the potentially wider implications of our study as they relate to the evolution of firm size and issues of market share.     

Perceived effect of a salesperson's stigmatized appearance on store image: an experimental study of student's perceptions

The Perception of a specific stigma, obesity, and its influence on store image was studied. Previous studies have acknowledged the role salespeople play in the perception of a store's image, but no previous studies have specifically focused on the influence of the physical appearance of sales personnel on store image. The results of an experiment that examined students' perceptions of salespersons' appearance showed that, if a salesperson was described as obese, then the store was perceived as having a poorer image and as being less successful, regardless of the sex of the salesperson or the type of store. The implications of these findings for retailers are discussed in light of the Americans with Disabilities Act and recent legal discussion concerned with protecting physically stigmatized workers.     

Multiple pasts, converging presents, and alternative futures

This paper introduces a variant of scenario planning, supported by some related new concepts in futures studies. The traditional snapshot and chain portrayals of scenarios are replaced by a network, which enables the consideration of multiple views of the present and the past, occurring in multiple systems (e.g. global and local). A fractal “leaf of goals” metaphor is developed, illustrating the argument that activities, events and objectives lie on a continuum: any one event is itself a composite of an indefinite number of component events.Using this concept, network scenarios are developed, consisting of nodes (representing events) and links (representing influences). Because events are socially constructed, each node can be seen as an end-state summary of a smaller network scenario. The networks are created (typically in workshops with participants from the systems being studied) using modified versions of the futures wheel and backcasting, as well as a new variant entitled middlecasting. By working iteratively between past and future events, the networks are steadily refined.A further departure from conventional scenario planning is that scenario networks do not begin at the present time, but extend about as far into the past as they do into the future. By beginning in the past, the roots of network fragments can be identified more clearly in the context of their multiple presents.The method is illustrated with an example of a project to democratize public radio in Indonesia. A scenario network was successfully created, but the delineation of multiple pasts and presents turned out to need further clarification.