Exploring consumer knowledge structures using associative network analysis

This paper offers a new perspective on consumer knowledge analysis that combines Human Associative Memory (HAM) models from cognitive psychology with network analytic approaches in order to gain deeper insights into consumers” mental representations, such as brand images. An illustrative case study compares the associative networks of a manufacturer brand with a retail brand and is used to demonstrate the application and interpretation of various network measures. Network analysis is conducted on three levels: Node‐level analysis yields insights about salient brand image components that can be affected through short‐term marketing activities. Group‐level analysis is concerned with brand image dimensions that characterize a brand and can be strategically influenced in the medium term. Finally, network‐level analysis examines the network structure as a whole, drawing parallels to brand imagery, which needs to be managed over the long term. Management implications are derived and suggestions for further research are provided. © 2010 Wiley Periodicals, Inc.     

Virtuous circle: Human capital and human resource management in social enterprises

The majority of the extant research on human resource management (HRM) draws conclusions based on evidence from for-profit organizations. In response to calls for the exploration of HRM in different contexts, this study focuses on understanding HRM in the context of social enterprises. The unique context of social enterprises and their unique workforce raise questions about the direct applicability of frameworks developed from examining HRM in for-profit organizations. The narratives provided by 20 CEOs, HR directors, and managers of social enterprises in the United Kingdom highlight the importance of “ethics of care” as the core of the HRM-related decisions in the “third sector.” In addition, we identify five distinct workforce categories and propose a typology of differentiated HRM systems that enable social enterprises to achieve their dual mission. Finally, we propose a “virtuous circle” model, highlighting “ethics of care” as the main driver for organizational outcomes, using differentiated HRM systems that better serve their needs.     

The Interplay of Core and Peripheral Actors in the Trajectory of an Accounting Innovation: Insights from Beyond Budgeting*

Previous studies on accounting innovations emphasize the key role played by innovators and other core actors in theorizing and popularizing such innovations. This paper extends this literature by drawing attention to the role of actors who occupy a more peripheral position within the innovation-based field. We regard accounting innovations as strategic action fields, in which core and peripheral actors interact to shape the trajectory of the innovation. In contrast to core actors, peripheral actors only weakly identify with the innovation-based field and often occupy a core position in some other industry, professional, and/or geographical field. Given their embeddedness in these other fields, they are likely to try to accommodate an innovation with existing practices. Such frame blending can be problematic for core actors who envisage a more radical frame shift. Using the case of Beyond Budgeting, we show how the interplay between core and peripheral actors shapes the trajectory of an innovation, in terms of the composition of the field and the framing tactics that dominate at different stages in the development of the field. Our paper advances a perspective on accounting innovations which highlights the variable nature of the innovation space, in terms of different actors entering and exiting this space over time, as well as the importance of considering the overlaps between an innovation-based field and other (industry, professional, geographical) fields.     

Die neuen Marketingkonzepte der IBM

Jahrzehntelang gab es wenig Ver?nderung im Marketing der Unternehmen, doch pl?tzlich ist alles im Umbruch: Die Kunden ?ndern ihr Konsumverhalten in Bezug auf Nachrichten und Unterhaltungsprogramme — sie nutzen das Internet intensiver und über neue Wege. Bei IBM hat man diese Verschiebung der Medienlandschaft schon früh erkannt und arbeitet mit neuen Konzepten, wie etwa mit Social Media Marketing.     

Hilfe aus Osteuropa – legal oder illegal?

H?usliche Pflege oder Haushaltshilfe - Die Versorgung eines Pflegebedürftigen rund um die Uhr k?nnen Angeh?rige oft nicht oder nicht allein leisten. In solchen F?llen müssen Unterstützungsm?glichkeiten und Alternativen gefunden werden. Nicht selten wird dabei auf Hilfen aus Osteuropa zurückgegriffen. Doch was ist erlaubt?     

Assessing empirical research on value-based management: Guidelines for improved hypothesis testing

The claims that value-based management (VBM) increases corporate performance have attracted considerable interest among researchers and organizations over the last three decades. Even though many studies have been conducted, the evidence on whether users outperform non-users is inconsistent. This paper attempts to place these diverse findings into perspective, and provide venues for future research. For that purpose, we drafted a framework to analyze 120 empirical studies on VBM. We concluded that meaningful hypothesis tests have been impaired by the narrow scope of data sets as well as methodological misspecifications. Based on this analysis, we categorized studies into four streams of research, employing factor analysis and cluster analysis. We then suggested that the most sophisticated studies identified positive performance effects of VBM. Lastly, we derived guidelines to improve the hypothesis testing of future studies on VBM.     

Verstopfung frühzeitig entgegensteuern

Eine aufmerksame Patientenbeobachtung ist der erste Schritt, um schweren Obstipationen vorzubeugen. Vor allem bei pflegebedürftigen Senioren gilt es, Warnsignale frühzeitig zu erkennen und alle pflegerischen M?glichkeiten der Prophylaxe auszusch?pfen.