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31.
32.
Alexander Rusetski Jonlee Andrews Daniel C. Smith 《Journal of the Academy of Marketing Science》2014,42(4):452-469
Ideally, a product’s price should strike a balance between extracting value for a firm and sharing some of that value with customers. Charging less than what is warranted by a product’s value “leaves money on the table”, but far greater long-run harm to the brand is caused when managers charge more than what is justified by the product’s benefits. This study examines the effect of environmental- and firm-level factors on managers’ judgment when setting prices. Using data collected from brand managers of major consumer goods companies, we found that managers are more inclined to charge unjustified prices in environments with less intense competition and in business units with a strong technological orientation. Brand strength is also positively related to the propensity to overprice, but this relationship diminishes as the brand becomes stronger. 相似文献
33.
Christopher L. Newman Scot Burton J. Craig Andrews Richard G. Netemeyer Jeremy Kees 《Journal of the Academy of Marketing Science》2018,46(3):453-476
How front-of-package (FOP) nutrition icon systems affect product evaluations for more and less healthful objective nutrition profiles is a critical question facing food marketers, consumers, and the public health community. We propose a conceptually-based hierarchical continuum to guide predictions regarding the effectiveness of several FOP systems currently used in the marketplace. In Studies 1a and 1b, we compare the effects of a broad set of FOP icons on nutrition evaluations linked to health, accuracy of evaluations, and purchase intentions for a single product. Based on these findings, Studies 2 and 3 test the effects of two conceptually-different FOP icon systems in a retail laboratory in which consumers make comparative evaluations of multiple products at the retail shelf. While there are favorable effects of each system beyond control conditions with no FOP icons, results show that icons with an evaluative component that aid consumers’ interpretations generally provide greater benefits (particularly in product comparison contexts). We offer implications for consumer packaged goods marketers, retailers, and the public policy and consumer health communities. 相似文献
34.
This paper examines whether company directors underestimate the adoption of corporate governance provisions within Ghanaian listed firms. Using a survey approach, the respondents, who were company executives and non-executive directors with knowledge of the Ghanaian Code and its provisions, regard the code as a benchmark for good corporate governance practices within Ghanaian listed firms. They also report some improvement in the standard of corporate governance in their companies since the introduction of the Code. Many of the company directors indicated their preparedness to comply with further corporate governance requirements, such as the adoption of a formal nomination committee something not been currently included in the Ghanaian Code. However, the directors noted that they receive inadequate support from the regulatory and institutional bodies for the implementation of the Ghanaian Code provisions. Many of the directors also supported the review of the Ghanaian Code by an independent committee. With regard to the adoption of the Ghanaian Code and its influence on firm performance, the respondents indicated that the adoption of the specific governance provisions in the area of chief executive officer (CEO)/chairman roles separation, having a balance of executive and non-executive directors on the board, the establishment of audit and remuneration committees, and the full adoption of the Ghanaian Code provisions were all influential in determining firm performance. They, however, did not support the adoption of the board size provision as influential to firm performance. This raises questions about the usefulness of the range of board size as recommended by the Ghanaian Code. 相似文献
35.
This essay describes and interprets J. Ron Stanfield’s analysis of Karl Polanyi. Stanfield has helped to clarify Polanyi’s
“double-movement” thesis by arguing that the double movement of self-regulating market forces and the protective response
is essentially about freedom versus security. These insights provide an analysis that takes Polanyi into the twenty-first
century by developing a theory of “reembedded globalization.” This is not something that Polanyi experienced before his death
in 1964. Corporate globalization and the escalation of free-market rhetoric have led to a new round of disembedding since
the 1970s, and this is evident by both the top-down, corporate globalization of privatization, deregulation, and marketization,
as well as, by the challenges to it from the “movement of movements” coalescing around the World Social Forum. The most conspicuous
evidence of this neo-protective response and its challenge to corporate-driven market forces is that between the security
needs of the world’s globalization victims and the freedom of transnational corporations to make profits anywhere and in any
way throughout the world. Understanding the clash in this way suggests that for humanity to save itself, it must struggle
to reembed globalization and put security ahead of unbridled freedom. Reembedding globalization requires asserting democratic
security ahead of the economic freedom of big business. 相似文献
36.
In a model of endogenous growth in which product and process innovations are the joint outputs of an unspecified research program, we show that if quality growth is not captured by official price indices the usual isomorphism of product and process innovations breaks down. We derive and estimate a Euler equation for a representative consumer under the assumption of measurement error. Unobserved quality improvements account for at least half of growth, and real productivity growth in postwar United States was two to five times greater than measured total factor productivity (TFP) growth. We also find that at least 15% of the measured slowdown in TFP growth can be attributed to unobserved increases in the relative importance of product innovations. 相似文献
37.
Tapping into a growing global tourism market, in recent years the Government of Belize has been marketing and promoting tourism as its primary economic sector. The latest efforts have included the cruise ship sector and marketing Mayan cultural history for tourism. Three phases of Mayan excavation can be identified: (1) pre-mid-1990s when sites were scientific exercises with tourism following; (2) the 1990s to present with the archaeological digs such as at Caracol fostering tourism development as the project is undertaken; and, (3) future sites yet to be excavated. This paper explores the positive and negative impacts of developing Mayan sites for tourism in Belize. The results are based on a survey of face-to-face interviews conducted with tourists based in San Ignacio, a community in west-central Belize. San Ignacio is adjacent to the Cahal Pech archaeological site and within a short drive of the Xunantunich and Caracol sites. Caracol is only partially excavated with temporary infrastructure providing access to tourists. In fact, the income generated from this access pays for continued excavations. The findings indicate that while there are obvious educational and economic benefits for such development, there are also concerns about how much is too much. 相似文献
39.
This paper provides a consistent and asymptotically normal estimator for the intercept of a semiparametrically estimated sample selection model. The estimator uses a decreasingly small fraction of all observations as the sample size goes to infinity, as in Heckman (1990). In the semiparametrics literature, estimation of the intercept has typically been subsumed in the nonparametric sample selection bias correction term. The estimation of the intercept, however, is important from an economic perspective. For instance, it permits one to determine the "wage gap" between unionized and nonunionized workers, decompose the wage differential between different socio-economic groups (e.g. male–female and black–white), and evaluate the net benefits of a social programme. 相似文献
40.