Editorial

This paper is a report on a longitudinal case study of internal marketing as a relationship development process. The activity is observed and interpreted as a relationship development process in a large retail bank. Dominant modes emerge which are described as energising, code breaking and border crossing. These activities are seen to be facilitated by the sharing of knowledge through a network of voluntary internal staff relationships. The characteristics of internal networks for internal marketing are then examined. This shows both the strength and the vulnerability of internal network organisation to other legitimate agendas within the host organisation.     

Editorial

No abstract available for this article.     

Editorial

Abstract

Even though operating within a different electoral system, Great Britain is rapidly following in the footsteps of the United States in the area of political communications. Electoral communications, including advertising, have found a place in the British political process.

This study seeks to find what place and is based largely on personal interviews with politicians, party officials, broadcast and print journalists, academicians and advertising agency executives.

Emphasis is on the marketing and communications efforts of the Conservative Party as the leader in the trend toward American-style campaigning. However, both the Labour Party and SDP/Liberal Alliance are also examined.