Pre-Kommunikation im Internet — Der BMW X1 trifft Kunden im Social Web

Kunden suchen heute verst?rkt im Social Web nach der Unterstützung anderer Kunden bei der Kaufentscheidung und entscheiden selbst, welche Inhalte sie über welche Kan?le abrufen. Unternehmen sollten daher das Social Web für die Pre-Kommunikation nutzen. Das Praxisbeispiel der BMW Group zeigt, wie man damit die Bekanntheit steigern und neue Zielgruppen erreichen kann.     

Trends towards regionalism in the world economy

The world economy has for some time been characterised by a growing generalised trend towards regionalism. This is often considered to be on a par with the formation of blocs, fragmentation of the trading system and a relapse into the disastrous conditions of the thirties. However, if regionalism is understood not as a defensive or aggressive policy of bloc building, as in the thirties, but as a regional grouping that is open towards the world economy, it appears to have something to offer as an alternative to the old international economic order.     

Notes on unequal exchange between developing and industrialised countries

Proponents of the theory of unequal exchange claim that the international division of labour is based on the exploitation of the developing countries by the industrialised countries. But the international division of labour allows the developing countries to import goods which they either could not produce themselves, or only at a higher price than they pay for the imports. The lower wage-levels in the developing countries may also help them to obtain employment at the expense of the industrialised countries. Low wages are therefore ultimately not a question of exploitation but of development priorities.     

Trans-frontier capital links between socialist enterprises

It seems reasonable to assume that the East European efforts concerning the functional viability of strictly socialist International Economic Organizations will also improve the chances for East-West corporations in the medium term. The further development of these organizations deserves therefore to be watched. Impulses radiating from this field may make it possible to change over to a qualitatively new kind of economic relations between East and West.     

The impact of external economic disturbances on Yugoslavia: Theoretical and empirical explorations

Within the context of the transmission and response framework this paper analyzes the impact of recent international economic disturbances on Yugoslavia. Included are an analysis of the channels through which these disturbances were transmitted to Yugoslavia, the manner in which they altered domestic price and quantity signals, and the reactions of policy makers. Empirical tests of simple Keynesian and monetarist models of the transmission process are presented. These tests provide empirical evidence on the demand effects, the direct and indirect price effects, and the real-balance effects of international disturbances in the Yugoslav economy.     

Wirtschaftspolitische konzeptionen

Ohne Zusammenfassung     

Wettbewerb und langfristige Wirtschaftspolitik

Ohne ZusammenfassungÜberarbeitete Fassung eines Vortrages, gehalten am 27. September 1965 in Bad Ischl auf der 20. Tagung der Wirtschaftswissenschaftlichen Gesellschaft für Oberösterreich über Probleme einer langfristigen Wirtschaftspolitik. Die Vortragsfassung trug den Titel Die Wettbewerbspolitik im Rahmen der langfristigen Wirtschaftspolitik.