Developing and validating a psychometric shopper-based mall equity measure

This paper introduces a new retailing concept called shopper-based mall equity (SBME). SBME is the differential effect of mall knowledge on shoppers' responses to a mall's marketing activities. The results of a study in two Canadian shopping malls consisting of 905 shoppers who were administered a questionnaire suggest that SBME is a bi-dimensional construct, composing two sub-scales, namely mall awareness and mall image. Further psychometric tests show a parsimonious SBME measure with support for convergent, discriminant and predictive validities. Multi-group latent mean structures show that the SBME measure is able to discriminate shoppers that globally attribute high-mall scores from those who globally attribute low-mall scores. The article includes theoretical and managerial implications.     

A Bayesian Net Benefit Approach to Cost‐effectiveness Analysis in Health Technology Assessment

The economic literature on cost‐effectiveness analysis in the context of decisions by health technology assessment agencies assumes as the quantity of interest a linear combination of the mean of the sampling distribution of the effectiveness and the cost. We argue that this is not always reasonable. Our reasons for this assertion are that (i) treatments are compared on the basis of mean values, and for some useful models the mean of the distribution of the cost, which is conditional on the available data, does not exist, and (ii) even for models for which the mean does exist, it might not constitute an accurate reflection of the distribution. This paper presents a general Bayesian cost‐effectiveness analysis of a single treatment, where the quantity of interest is the distribution, conditional on the data, of the net benefit. This approach permits a natural extension to several treatments, which enables us to make a statistical comparison. Illustrations with treatment comparisons for real and simulated data are given.     

The pyramids plateau: A dream searching for survival

Recognized as one of the most unique archaeological sites in the world, the Giza pyramids plateau is the location of the three great pyramids and the Sphinx, tombs, seven smaller pyramids, and other monuments. Over the centuries the plateau has been instrumental in introducing Egyptian civilization to the world, and was recently declared as one of the most iconic travel spots on the planet.In recent years, the location of the new Grand Egyptian Museum (GEM) within the site of the plateau re-ignited the debate between scholars, practitioners and activists over development activities within and around this unique site. Consequently, a growing conflict re-emerged between conserving the plateau and developing the surrounding areas. Additionally, this invaluable site is threatened by urban expansion and development, pollution, rising groundwater and extensive tourism. Yet, currently there are neither tourism management nor development plans for the site.Building on national and international conservation conventions and charters, this paper explores analyses and documents the current gap between ideal conservation management sittings within and around the pyramids plateau and the reality of urban development trends and tourism activities.     

Teenager–peer interaction and its contribution to a family purchase decision: the mediating role of enduring product involvement

The influencing roles of teenager–peer interaction and enduring product involvement on a teen's contribution to a family purchase decision are examined using survey data from 1008 Tunisian teens. Results demonstrate that enduring product involvement mediates the relationship between teenager–peer interaction and the teenager's contribution. A structural equation model with supporting Bootstrap procedure is presented. Implications, limitations and suggestions for future research are discussed.     

The impact of the tertiarization process in Spanish economic growth from a regional perspective

The article focuses on the impact that the growth of the service sector has had on the economic growth of the Spanish regions. Thus, the study tries to define regional groupings in order to identify different modalities of regional growth. As a result of the cluster analysis, we propose the groupings and analyse the beta-convergence in per capita GDP and in terms of the degree of tertiarization in the Spanish regions. Taking these groups as our starting point, a data panel model with fixed effects is applied and the study concludes that mainly capital stock and capital productivity in market services explain to a great extent the growth in per capita GDP in the Spanish regions.     

Societal marketing: A strategic view of the marketing mix in the 1970's

The marketing environment has experienced dramatic changes in the late 1960's and the 1970's. This article deals with the design of the marketing mix in the 1970's to meet the demand of its changing environment. It encompasses a conprehensive review of the marketing literature pertinent to the subject.     

THE SIGNIFICANCE OF BASE YEAR IN DEVELOPING FAILURE PREDICTION MODELS

Most failure prediction models developed over the past fifteen years have been based on firms' financial characteristics one year before they collapsed. This article reports the results of a study employing multiple discriminant analysis on a sample of fifty-three British companies which failed over the period 1960–1971. Models were developed on various financial ratios and an industry indicator for each of the five years, prior to failure, and the results in fact show that the model developed from data five years before failure performed at least as well as that derived one year prior to bankruptcy.